AFH Wealth Management, a leading UK independent financial adviser and wealth management firm
The Challenges
AFH sought to differentiate itself and build credibility as an industry thought leader in the competitive wealth management sector. Their objective was to create a substantial, research-backed asset that would resonate with peers and prospects. The research was conducted through surveys of IFA (Independent Financial Advisor) owners and senior advisors across the UK wealth management landscape
Goodman Lantern’s Solution
Goodman Lantern partnered with AFH to develop a comprehensive white paper titled “The Acquisition Landscape in UK Wealth Management”. Our team managed the entire process, from conducting primary market research to final publication. Our professional writing and design teams used this research and AFH’s industry expertise to deliver the final document. The white paper offers a first-of-its-kind analysis of industry consolidation trends.
Outcome and Impact
The white paper was successfully published and actively promoted by AFH across its marketing channels. This project marked AFH's first major step into data-driven thought leadership, solidifying their expertise and credibility in the industry. The publication generated strong engagement within the wealth management community, positioning AFH as a forward-thinking voice.
See the original
AFH post here
At Goodman Lantern we help our clients establish authoritative thought leadership through primary research and full suite content strategy.
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