Originally published June 29, 2022 , updated on July 27, 2024

How often do you research a business before deciding to book their services or buy their product? If the answer is often, you’re in good company. When it comes to searching for local businesses online to provide solutions, 88% of consumers either call or visit the business within 24 hours. 

But direct contact isn’t the only way consumers connect with your brand, which is why having an established website is essential for modern business success. More specifically, a website packed with value-rich information about your business. The best way to ensure your site is visible and chosen over your competitors is by using a website content writing company. 

It may seem simple to put copy on a website, but professionally written text can set you apart from other businesses, boost your search engine ranking, save you time, drive more leads, and more. Here are five reasons why web content writing services are critical to your success. 

A Website Content Writing Company Understands a Site Is More Than Just Looks

A great-looking website is definitely something to get excited about. The functionality needs to be excellent. The site itself must be fast and work on every kind of device. Pictures and photos are important. Consumers are visual and this is a must. But these factors are not everything. They mean nothing if your website doesn’t use copy to tell your visitors vital information. 

A web page content writer offers a specific skill set to make your copy as much of a feature as the aesthetics of the website. The art of writing, especially for an online audience, is a craft that writers have honed over many years. Using a website content writing company offers you a team of writers with experience in various areas. So, no matter the focus of your business, an agency can match a writer to your needs. 

A website content writer structures great copy for “scan-ability”. What is “scan-ability”, you might be wondering? It’s the ease with which a customer can read or scan a site. It’s a necessary practice as consumers are looking for the solution in the shortest time possible. Expert writers know how to write scannable content. They write catchy headlines and digestible paragraphs. They get to the point, telling consumers what’s in it for them if they use your services. 

Get Into Google’s Good Books

Let’s get to the point of any business website. You want Google to love and index your site. The key to doing this is quality and relevant copy. But that’s not all. Google has a set of guidelines that copy needs to adhere to so that it performs well under the algorithm. This is called search engine optimisation.

A website content writing company knows exactly how to do SEO content writing to help your site stick to the guidelines and flourish. Google wants a website showcasing expertise and skill.

Web page writers will use your unique keywords strategically throughout your site to get your page ranking for those terms. They also use best practices such as writing in the active voice. This is important as Google penalises too many instances of the passive voice.

Writers will optimise headers and meta tags to make it easier for Google to find and segment your content. They’ll include a strong internal linking system within your copy. This helps your site redirect to other pages on your site and relevant external pages. This drives up your credibility and ranking.

An Outside Perspective

When you have a business to run, it’s your baby. You think about it all day. You tend to it. Nurture it. Watch it grow. That’s all good and well, but there is such a thing as being too close for your own good. It can be difficult for owners to look at their company objectively and with fresh eyes.  

Web content writing services offer you a unique way to look and write from your customer’s point of view. These creators try to get into the mind frame of your customers. They will think about what is important to them. They will also research the different types of customers that are interested in your business and segment them into buying personas. This makes it easier to address the questions with answers in your site copy. The result? Your website will highlight what makes your company amazing while still providing the answers that your customers are looking for. The professionals will leave out all the “fluff” or redundant information in between. 

Speed and Professionalism

Website content writers live and breathe efficient writing. When you use an agency that has a team of professional writers, they have the practice and skill to write the copy you need quickly and accurately. This saves you time and the hassle of what would likely be a disruptive task to your business operations. 

Save your energy and spend your resources on other important business tasks while the professionals make you look good. Plus, you’ll have peace of mind that the grammar police won’t come knocking at your door when you use web content writing services. 

An agency makes use of pedantic writers who have their work proofread by expert editors. Your business will always win the spelling bee with its services. Opt for the professionals, and you’ll never worry that your content makes you look like an amateur. 

Win Over Clients With Content

Make sure your company is competing with your competitors with expert copywriting. Use a professional website content writing company like Goodman Lantern, and you’ll reap the rewards that come with great copy. We’ll help boost your SEO and drive your message to consumers in an understandable yet entertaining way. Let us take care of your site’s copy, and your consumers will always understand your offering. 

Are you ready to allow your website to succeed? Gain the upper hand with Goodman Lantern. Click here to start your website success journey. 

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