Originally published June 21, 2022 , updated on July 29, 2024

What comes to mind when you think about articles? Generally, we think of newspapers, magazines, and journals. Yes, they are still being utilised globally, but today, society is geared towards digital. Everything is online. Need to search for something? You’ve got it at your fingertips, and so does everyone else. Now that everything and everyone is online, what makes your company stand out and sit above your competitors doing the same?

The answer is content. Compelling, quality educational content. One of the best ways to distribute your information is with articles online. So, it’s time to get writing!

However, do you think you can go without the extra costs of writers assisting you with your business? Here’s why the best article writing services provide more value than the cost. 

Writing Is a Skill All on Its Own

Writing for your own company can be intimidating. A daunting mound of knowledge needs to be compressed into understandable, professional, to the point content. Remember, if you want a shot at reaching your clientele, you’ll need to dazzle them with writing skills. Writing for your business is time-consuming, and even though you know what you are talking about, you might not have the experience that article writing services have. Copywriting is not for everyone, and if writing isn’t your strong suit, then you should outsource this to the best article writing services. They’ll be sure to boost your brand with words, expert grammar, and masterful prose. 

Search Engine Optimisation Is Crucial for Digital Success

A high-quality article writing service delivers more than professional writers. They save you time, and they help optimise content for search engines. 

It’s vital that your industry’s unique keywords are being used to get your copy ranking. Why is this important? Well, if Google’s algorithm indexes your content and flags it for using the best SEO practices, it will help your content climb to the top of the results page. 

Your articles will help your website get found online with search engine optimisation techniques. The more copy you can release, the higher your chances of ranking. A website that Google ranks highly and helps consumers with valuable information is a trusted one that drives sales. 

The Best Article Writing Services Offer a Pool of Writers

The best content writing services offer a wide range of talent. Researchers, writers, designers, and web developers are all equipped to assist you in the process of article creation. The best part is that you have a choice of talent to pick from. You get to handpick which writer’s style will be ideal for your brand. If you don’t feel like that style is ‘for you’, then you can move on to another writer. This is an effortless process when using article writing services. 

Want someone who writes with a tongue-in-cheek stance? A writer who makes the audience laugh? An agency is your best bet. How about a writer that is au fait with legal jargon. Again, a content marketing agency will find the most suitable candidate to match your brand voice.  

New Ideas, New Audiences

When you live and breathe your brand every day, it can become tedious to come up with new ideas. You might even feel you’ve exhausted them all. It’s difficult to take a step back and view things from a new perspective. Cue the best article writing services. Using this will take the stress out of brainstorming. A team thinks of new ways to talk to your market with fresh topics. They’ll even take complex terminology and explain it to your customer in simple, digestible terms.

It’s like a breath of fresh air for your marketing! 

As a bonus, article writing services might identify different audiences to speak to. Ones that you might not have thought of before. All it takes is a little external perspective and, of course, a different tone for the buyer persona you are trying to reach. 

Regular Publishing Creates Brand Awareness

If you want to create brand awareness for your company, you must push out copy regularly. Are you prepared for that? The more you promote your company, the more likely you will have clientele spreading the word and more consumers remembering your brand. Quality articles keep consumers interested. They educate consumers about your services and entertain them. A brand that delights its customers with entertainment is memorable. 

Brand awareness doesn’t stop at the article either. The best content writing services know it’s valuable to repurpose them! Use snippets of your piece in multiple forms, including blogs, emailers, social media posts, and even in print. You can even link to the full copy on your website to drive traffic and leads your way.  

Knowing the Tone to Speak to Your Audience With

Setting the tone and establishing an identifiable style is one of the main difficulties when producing your content. You know the crux of what you want to say, but will the consumer understand and relate to it? A high-quality article writing service focuses on delivering clear communication in a style that is unique to your brand. 

One of the best brands doing this is the Dollar Shave Club. With a predominantly male audience, this brand doesn’t take itself too seriously. Instead, they market with interesting yet fun pieces to read. With humour at the forefront of their tone, they’re delighting audiences and building a loyal customer base. 

The Best Article Writing Services 

If you are looking for the best article writing services to connect with new audiences, give Goodman Lantern a go. With our access to a team of trained freelance writers, we’ll save your company time and money. You won’t need to spend hours creating your content nor hire extra, unnecessary full-time employees to get the job done. Let the team know a little about your brand goals, and they’ll skillfully craft articles consistently. Now you can allocate that precious time elsewhere.

You might be wondering. Does Goodman Lantern only write articles? Oh boy, you are in for a treat. Our content marketing skills are as vast as the internet itself.  We produce blogs, social media posts, whitepapers, eBooks, press releases, videos, podcasts, and so much more. We’re all about full-service marketing. Get in touch with us for a free trial to ensure that your content is optimised, engaging, educational, and brings in the clients you want. 

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