Originally published December 17, 2022 , updated on July 13, 2024

Social media is a powerful tool that can help companies reach new audiences and stay better connected with existing customers. There are over 4.74 billion people using social media today. The sheer scale at which these platforms work offers so much potential for companies and marketers to grow a brand. 

However, it takes strategy and skill to navigate this landscape effectively. Here are a few strategies for social media that are rising in popularity in 2023. Read on for specific strategies for Instagram, Twitter, Facebook, LinkedIn, and TikTok. 

Trending Strategies for Social Media

Invest in Video Marketing 

Regardless of the platform, videos are one of the most successful content formats out there. Modern audiences have short attention spans and prefer getting short bursts of information through highly palatable formats such as videos. Developing video content can help brands increase customer engagement and audience reach. Social media strategy services can help write, create, and edit professional-looking videos to capture the target audience’s attention.  

Conduct Regular Social Media Audits 

Social media audits are a necessary step in improving its marketing strategy. An audit evaluates various metrics to gauge the performance of a brand’s social accounts and redefine objectives for optimal success.  By measuring different metrics such as follower engagement, click-through rates, and video views, social media strategy experts can identify what’s working and what’s not. An audit can help alter a strategy for the better and lead to improved results.  

Use Niche Hashtags

Hashtags help users and algorithms find relevant posts by matching the post to the search query. The right hashtags need to be present to improve a post’s chances of reaching the right audience. Finding niche hashtags that are most relevant to your brand and target audience is essential rather than dumping trending but irrelevant tags onto a post. Social media strategy services can find the perfect hashtags that help increase brand awareness and gain more online visibility. 

Partner Up With Influencers

Influencer marketing is a strategic process where brands partner up with select individuals with a substantial following and ask them to endorse their products and services. Before working with an influencer, it is vital to conduct thorough research and ensure that the influencer’s values and audience align with the brand’s. This helps companies reach out to audiences with the same values and interests and who are most likely to buy their products or services. Expert social media strategy services are usually the best place to turn to when you’re hoping to target the right influencers for your brand. 

Make the Most of Advertising

The right social media platforms are fertile ground for successful advertising campaigns. It allows brands to reach new users and increase their brand recognition. With different ads targeting awareness, consideration, and buying, social media strategy services can nudge potential customers down the sales funnel towards conversion. 

Instagram Strategies for Social Media 2023

• Prioritise Instagram: It has a higher engagement rate than Twitter and Facebook. So, it is well worth making Instagram a priority and maintaining a strong online presence there. 
• Use More Videos: Videos on posts, stories, and reels are more likely to get comments than static posts. Some engaging video ideas are product reveals, team interviews, and brand videos. Instagram reels have an average 2.54% video view rate, while regular videos reach only 1.74%. Social media strategy services can help brands use reels to their benefit by keeping a close eye on upcoming trends and creating content accordingly. 
• Carousels and Stories: Increase engagement and likes by creating more carousel posts and stories. 

Twitter Strategies for Social Media 2023

• Use a Variety of Content: Twitter polls, blog post highlights, and industry news are some of the many different content types brands can share on Twitter. Social media strategy services can help companies diversify their content to keep users engaged while ensuring that the content quality remains the same. 
• Answer and Retweet Tweets: Customers or peers from your industry may mention you in tweets or tag you in comments. If they have a problem, don’t be afraid to offer them a response or a fix. Retweeting is another way to interact with other companies, influencers, and potential customers. 
• Time Your Tweets: With a little bit of research, companies can find out when their users are most active, and they can time their tweets accordingly for maximum impact. 

Facebook Strategies for Social Media 2023

• Connect with Different Audiences: Facebook is still used by older generations and can be an effective way to connect with them with valuable, original content. 
• Advertise Effectively: Use Facebook ads to drive lead generation and conversions. Since the platform has a lower cost-per-click, it’s an economical and effective way to attract new customers. 
• Use Facebook Live: Facebook Live can help make a physical event, such as a lecture or awards ceremony, accessible to a wider audience. Even going live for over an hour can double engagement.

LinkedIn Strategies for Social Media 2023

• Share Video Content: While LinkedIn is one of the more formal platforms, it is still a great way to connect to a target audience. Share video content to engage audiences better and make a memorable impact. 
• Prepare Long-form writing: Write the LinkedIn Newsletter feature to share informative articles to cover meaningful topics and establish thought leadership. 
• Make Your Linkedin Page Visually Exciting: Don’t be afraid to add eye-catching, distinctive photographs to your posts. Create a captivating cover image and change it at least once every six months to increase visual appeal. 

TikTok Strategies for Social Media 2023

• Use Trends to your Advantage: Create TikToks with trending audios and songs so that the search algorithms share your videos with a larger audience for a longer time. 
• Create a Video Series: If a certain type of video gets a lot of engagement, consider turning it into a series. For instance, a how-to series can help show customers different product uses. This can help attract interested users and encourage them to follow your account. 
• Focus on Local Content: TikTok search algorithms prioritise content from local accounts. Small businesses can use this to their advantage by creating content most relevant to their immediate community. 

Let’s Connect for Social Media Strategy Services

With clear goals and proper planning, getting consistent engagement and generating revenue from social media is possible. Since social media platforms constantly have new updates and trends, brands need strategies that are just as agile. 

Goodman Lantern is a social media marketing company with a knack for keeping up with the best practices in social media. Our social media strategy services can help your brand connect with new audiences, improve brand visibility, and build a robust online presence. Reach out to our team, and we’ll help you figure out your next steps. 

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