Originally published September 11, 2022 , updated on July 15, 2024

Your company’s ability to communicate complex issues in a clear and easy-to-understand way is vital for business success. Technical writing forms part of the process. Professional technical content writing services communicate views, theories, ideas, instructions, and also concepts logically and understandably.

The writing is precise, current, and fresh. It’s aimed at tech, scientific, financial, software, manufacturing, eCommerce, VR/AR, SaaS, and also engineering companies or users, among others.

In this article, you’ll learn what professional technical content writing is and why you need to outsource the process to experts.

What Is Technical Writing?

A technical content writing expert creates copy from specialised information to inform users. The writer explains complex concepts in understandable language. Formats include:

• Blog posts
• eBooks
• User manuals
• White papers
• Guidelines
• Product reviews
• FAQs
• Product descriptions
• Case studies
• Company profiles
• Research papers
• Tutorials
• Articles
• Press releases
• Catalogues
• Employee handbooks
• Trade journal articles
• Website articles
• Brochures
• Video tutorials
• Podcasts

The goal is to provide information about products and services. Writers can also prepare supportive product documentation and research articles.

Role of the Writers

Content writing experts provide information in a clear and accessible form. This helps to break down complex concepts into understandable language that makes the information useful accordingly.

Most Important Elements of Technical Content Writing Services

Expert technical content writers produce concise, clear, and accurate work. They pay close attention to document design to ensure easy navigation, logical flow, and accessibility. The target audience is the most important. Every information piece must meet their information, language, tone, and style preferences.

Which Companies Benefit Most?

Companies such as pharmaceutical firms and aviation groups to manufacturers, IT companies, SaaS, and software service providers all benefit from professional technical content services.

Professional technical content writing services apply to B2B and B2C markets. The writers have knowledge of the products and services, the target audience, and the industry. They have online marketing and search engine optimisation (SEO) experience. This enables them to produce work that meets SEO best practice guidelines. Their work also meets the information needs of your company’s target audience.

The Main Difference Between a Technical Writer and a Technical Content Writing Expert

Both writers create content. But a technical writer creates reports, reviews, guidelines, specifications, etc., to inform the reader. A content writer forms part of the marketing team and writes articles, posts, reviews, and case studies instead of focusing on specifications and manuals.

Both are knowledgeable about the product or service, but a technical writer will be more data-driven. Here the content writer produces SEO, marketing, and informative pieces based on data to engage and turn visitors into customers.

The technical content writer has both marketing and product knowledge. The writer creates content for tech, medical, scientific, financial, IT, and legal businesses to help companies reach their marketing goals.

A professional technical writing agency can offer multiple services to client firms. For instance, the agency can produce case studies, user manuals, blog posts, journal articles, and press releases. The agency can also produce marketing copy, as well as industry-specific and specialised marketing copy.

Key Goals of Professional Technical Content Writing Services

You’ll hire the writers to:

• Inform and educate the target audience on facts, questions, directions, and also concerns.
• Persuade the target audience to adopt your view.
• Develop thought leadership and gain credibility with your target audience.

Major Categories

Technical writing is the umbrella term used to cover writing on a wide range of topics, presented in various formats. Categories include:

Conventional

It’s aimed at professional target audiences. Formats for information delivery range from repair and installation manuals to research papers.

Medical and Scientific

Writers work alongside scientists to present research findings.

Although researchers do the bulk of the work, writers put pen to paper, ensuring the information meets publication standards.

Procedure manuals, journal articles, research papers, case studies, and also white papers fit into this category.

Technical content writing experts handle the marketing and SEO copy in close collaboration with the client. They align marketing copy with the specialised information from the client.

Technical and Business Reports

Medical groups, legal firms, software developers, and likewise academic institutions often outsource the writing process. This includes case reviews, business reports, industry case studies, and, similarly, project status reports. The writers work alongside the topic specialists to ensure accuracy and correct citation of sources.

People mostly see technical writing as IT, scientific, and engineering documentation. But business communication via press releases, company reports, white papers, case studies, and reports also fits into this category.

End-User Documents

Most products sold online come with specifications, product titles, summaries, and marketing descriptions. These aim to inform prospective buyers about the features, benefits, usage, and specifications of the products.

The end-user copy requires short and digestible information to help users understand the features, benefits, functionalities, and also the correct way to use products or services.

The writers also enrich the descriptions with keywords, enabling buyers to use the website or app search function to find the products they’re looking for. They optimise the descriptions and marketing material for search engine visibility, so driving traffic to your company website.

Help Guides and Instructions

Guides and instructions help users or buyers understand the operation, installation, and also usage of products and services. Formats range from blog posts and tutorials to instruction manuals. Here are some examples:

Blog posts on how to install, clean, maintain or use a product or service fall into this category. These blog posts help to increase engagement, drive traffic, and inform buyers.

Regardless of your firm’s niche, blog posts are vital for online success. According to statistics shared at HubSpot, companies with blog posts generate 67% more leads than those without blogs.

Software users often consult instruction manuals. The guides have sections to help them find information about their specific problems.

Tutorials make it easier for software users to learn how to use the software.

Technical Online Marketing Writing

Writers create SEO-optimised marketing messages and informative posts to educate prospective buyers and, at the same time, build brand credibility. This type of writing is more conversational but still solves buyers’ problems or needs. Blog posts or articles serve to:

• Inform readers about the company, its products, and also its services.
• Get a good search engine ranking for the selected keywords to drive traffic to the website.
• Build brand awareness.
• Establish industry leadership.
• Guide the prospective buyer through the sales funnel towards a final decision.

The writer can explain the jargon in layperson’s terms or otherwise create copy suited for expert-level readership. The information and approach depend on your company’s marketing objectives.

Why Companies Make Use of Professional Technical Content Services

In the aftermath of the worldwide lockdown, many firms closed their brick-and-mortar offices and continued with a remote-work approach. These firms have reduced their workforce by outsourcing certain positions rather than hiring full-time writers and marketers. This saves them costs related to workforce management, offices, and infrastructure.

Other companies operate mostly in the virtual realm, with only a core team at an office site. Several SaaS startups follow this route. It makes economic sense for them to hire expert technical content writers for particular projects while having a digital marketing agency manage the marketing side.

The agency hires writers and editors, manages the marketing strategy, and ensures optimal return on investment (ROI) for its clients.

Let’s say you want to produce a series of precise but engaging articles or blog posts that provides in-depth information about a software product. That’s where technical content writers shine. They work with industry experts to research and produce information pieces that help your company reach its marketing goals while educating and informing your customers.

Benefits of Outsourcing Writing to Technical Content Writing Companies Include:

• Experienced writers help to explain concepts in easy-to-understand language.
• Savings in terms of salaries for writers and editors.
• Time savings as the writing continues while your team focuses on business.
• Flexibility, as the agency can produce different formats.
• Ability to scale up or down on the copy volume.
• Fast turnaround, as the agency has a team to work on the projects.
• Quality assurance with correct references and citations.

Why Technical Content Writing Services Are Vital to Business Success

Whether they are focused on B2B or B2C, tech or engineering companies need to provide essential information to help current and prospective customers make informed decisions. But subject specialists are not necessarily adept at writing. Even if they’re experts, being able to explain complex concepts in the language and style of their target audience requires another skill set. This is where technical content writers help businesses to:

Get Better Ranking for Websites

Expert writers know how to incorporate SEO into the content, ensuring your website ranks well in search engines. Keyword enrichment, the right keyword density, headings, and readability are among the factors they keep in mind when they produce the work.

Produce Top-Notch Information Pieces

Quality is important for search engine ranking, credibility, and also user experience. Every document, article, press release or guide you publish is a reflection of your brand’s commitment to quality. The writers produce work that’s free of style, grammar, spelling, formatting, and layout mistakes.

Improve Engagement Levels

Specifications, business graphs, and research findings don’t make for interesting reading. Expert content writers know how to build content around the data to captivate your audience and also ensure they absorb the information.

Create More Content

It takes anything from three to six hours just to write a blog post, with the average estimated at four hours. A technical topic post, on the other hand, can take up to nine hours to write. Add to that the research, editing, and publishing processes, and consequently, a single long-form technical blog post can take up to 20 hours to produce.

Guides, white papers, and case studies take even longer to produce. Outsourcing to professional technical writing services enables your company to publish significant amounts of content to build your online portfolio in a short time. In other words, you get more done without having to do the footwork yourself.

Reduce and Manage Costs

Efficiency equals cost savings. You don’t have to allocate an entire team to content production, helping you to save on costs while using the team for core business growth activities.

Establish Thought Leadership

Positioning your firm as an industry expert helps to build credibility with your audience. This gives your company a competitive edge over firms that don’t produce expert pieces. Therefore, your firm will have more visibility with well-researched articles and publications. When you roll out a new product or service, your audience will trust your product and more easily adopt it.

Convince Your Target Audience You Can Solve Their Problem

White papers, for instance, are comprehensive enough to provide deep-level information. These documents state a problem, compare solutions, and offer the ultimate answer. The documents give you the perfect opportunity to position your firm as an industry expert. You also get to show that your solution works for a major problem.

Solving a problem for your prospective clients undoubtedly shows you have their interests at heart. Technical content writing experts work with your product or service specialists to create these works that you can use as part of marketing.

Keep Your Firm Visible

A new product launch announced through a press release helps increase your company’s visibility both online and offline and helps to create a positive perception of your brand. Your readers are also likely to share the content if the press release includes valuable information. This furthers your brand’s image and helps to drive visitors to your website.

Wrapping Up

Professional technical writing services enable your firm to communicate complex information in a professional yet accessible, concise, and understandable manner. The writers produce work that’s SEO optimised, written to address the information needs of your target audience, and aligned with your overall business growth goals.

Though your people are experts in their fields, they’re not necessarily experts in communicating information in a useful and engaging way to help grow your business.

Let your people do what they do well to gain a competitive advantage in your industry while you outsource the writing function. Partner with Goodman Lantern to communicate your team’s expertise. Let us drive your business success through content that stands out. We serve a wide range of industries, including SaaS, VR/AR, telecom, financial, and also health, among others.

Learn more about our technical writing services here.

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