Six Clever Business That Used Geo-Fencing Successfully

If you haven’t integrated geo-fencing into your business, there is a definite chance you are missing sales, engagement, and ultimately, a more loyal customer base. If you need a refresher on what geo-fencing is all about, here is the simplest way we can explain it.

Geo-fencing is a location-based service that businesses can use to pique the interest of their audience by sending relevant messages to their phones when they enter a predefined location or geographic area.

While a geo-fence provides the framework for reaching an audience within a boundary, it is important to remember that it does not contact the audience for you. The end-user must have location settings enabled so that a notification is pushed to reach the end-user in real-time.

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Business That Have Successfully Used Geo-fencing

Here’s a look at six businesses that we think have successfully used geo-fencing to increase sales, engagement and loyalty.

1. HotelTonight
HotelTonight is famous for providing its app users with information about the best open accommodations, using GPS data to deliver accurate, location-based content. HotelTonight’s app has two stand-out features: the rate drop tool and the bonus rate. The rate drop is enabled after 3 pm if the customer happens to be a few miles away from a participating hotel and pushes a discount of 10 – 40% on accommodation. Bonus Rate entices remote users to see better discounted rates for a hotel than the users nearby, encouraging them to travel a bit further.

2. Whole Foods
Recently, Whole Foods used geo-fencing to improve its click-through conversion rates for mobile ads enticing potential customers by placing geo-fencing around several store locations, targeting ads at mobile users who walked by.

Whole Foods went so far as to use geo-conquesting tools (placed near competitors’ stores) to target ads at shoppers near competing grocery stores, encouraging them to rather shop at Whole Foods. The cheeky campaign yielded Whole Foods a 4.69% post-click conversion rate – more than three times the national average of 1.43%.

3. JetBlue
JetBlue was able to improve its already very popular app by introducing geo-fencing features, which recognized a traveller’s location and automatically sent them a digital boarding pass.

It also went one step further, by letting the traveller know about their in-flight entertainment options before they even boarded the plane. It is these small touches that can really improve customer satisfaction and loyalty in the future.

4. Taco Bell
Taco Bell uses their mobile app and geo-fencing as a way to drive sales. Whenever a customer drives by a store, they receive a push notification, which encourages them to order food. After launching this campaign, Taco Bell reported a 6% increase in sales and the average order amount from the mobile app was 20% higher than in-store orders.

5. Sephora
Sephora’s “store companion” geo-fencing feature is an example of a smart location-data solution. The feature turns on as soon as the customer walks into the store and gives them access to their past purchases, product recommendations and reviews and limited-edition offers.

Using geo-fencing technology, the app increases customer satisfaction and loyalty through the creation of daily mobile content, including location-targeted messages.

6. Burger King
We have saved the best for last; The Burger King Whopper Detour campaign that made use of geo-fencing in one of the smartest ways imaginable. During the campaign, Burger King boosted downloads of its mobile app by 1.5 million with its “Whopper Detour” campaign that offered 1-cent Whoppers to smartphone users who visited the competing McDonald’s locations.

Customers had to download the upgraded Burger King app and get within 600 feet of a McDonald’s restaurant to activate the offer.

After customers placed an order, the app rerouted them away from McDonald’s and toward the nearest Burger King to pick up their food. Not only were sales dramatically boosted, the campaign made the Burger King app the most downloaded app in Apple’s App Store for several days in a row.

If You’re not Geo-fencing You’re Fenced out

Overall, geo-fencing is a great technology at the disposal of marketers and brands, enabling them to improve upon the level of personalization they provide in marketing. As the above examples show, many companies have successfully used geo-fencing to provide target offers to their potential buyers.

Geo-fencing has proven itself to be a highly effective way to send customers offers or targeted promotions the moment they trigger a search in a certain geographical location, enter certain premises or area. In fact, 61% of marketers rate location data as “important” for targeting.

BIA/Kelsey’s forecast for advertising to and targeting local audiences reports that location-targeted mobile ad spend will nearly triple from 2016 to 2021 -an increase from $12.4 billion to $33.3 billion.

Goodman Lantern is here to assist you to integrate geo-fencing into your marketing campaign to help you yield fantastic and consistent results to transform your business. We pride ourselves on being the experts in location-based app development, having built several fully customised solutions in this particular sphere. In a time where contextual information matters more than ever before, geolocation apps and geo-fencing are predicted to continue to disrupt and dominate the industry.

The location of consumers and users plays a pivotal role in establishing real contexts. People want real-time, value-added information based on their current location; and they want it as easily as possible. If you’re interested in putting your location to work and would like to explore the concept of geo-fencing, get in touch with us today.

How to Make a Successful New App With a Used Idea

App creation has taken the world by storm and all but changed the very fabric of how we see the world around us.

For the last eleven years the world has gone from enjoying the simple pleasures of the infamous Snake app on Nokia phones, to using an app for practically anything you can think of; from checking the weather and news events all the way to monitoring bodily functions, shopping, and socializing.

In fact, app creation has become so prolific that startups can understandably feel daunted and pressured when wanting to make their own mark in this vast industry.

Measuring Up Against The Giants

There are so many big players on this court including Facebook, Instagram, Google, and Twitter, all offering numerous facilities that wow the masses already – how could you possibly hope to compete? The answer is simpler than you think.

As massive and glorious as these developments may seem, they all started in the same place and the shocking truth is that these corporate giants weren’t actually the first ones! Facebook stole the limelight from predecessors including Myspace and Friendster. Twitter did the same thing to former apps including Hipstamatic and Instagram.

With so many methods already mixing together in this pot of profit, it’s extremely difficult to invent something completely new. And honestly, in most cases it’s unnecessary. The trick is looking for loopholes or ways to do something common better than before. Tricks And Tips For Successful App Development

Tricks And Tips For Successful App Development

Working with a used method can take a little more effort and forethought, but with the right steps you can take any idea and make it your own. This avenue can also grant you the added benefits of a tried and tested industry and audience, and when done right it can be more beneficial and faster than starting completely from scratch.

Here’s what you need to do:

Find Your Gap

No matter how good an app may seem, there will always be pain points or weak areas that could be improved on in one way or another. One of the first steps to getting into this industry is finding these weak spots and looking for the opportunities within them. This is a fantastic way of taking a used idea and making it an improved facility in your own creation.

Create Better Designs For Limited Options

Product design has always been one of the most fundamental aspects of a successful app. However, there will invariably be one or two aspects that could have been designed differently or more proficiently.

One of the main reasons why Facebook has done so well and risen to the very top is not because they are new and exciting; they actually use the same concept ideas their predecessors did. The difference is that they designed their app better and developed it for a little longer. So, while they may have been out of the gate a little late, the way their app has been designed is their biggest success. Right from the beginning it included syncing features earlier apps lacked and ran much smoother than any others did. Faster development is not always better.

Tailor-Made Monetisation Strategies

Now as different as you may want to be, some app details will always stay the same. Making money is making money after all. On a general basis, there are already numerous ways in which businesses are using apps to generate extra income, including sign up fees, click baiting and adverts, upgrading packages, and content packages.

The trick to making your own mark is finding an income strategy that not only suits your product concept but is also user friendly. A great example of this is image editing apps that offer professional content for a select price by simply purchasing in app. It’s convenient and therefore users tend to be more open to paying.

Multiple Platforms

If you take a closer look at master apps like Facebook and Instagram, you’ll notice they are never just on their own platform or a singular platform. The more platforms your app is featured on, the better known you will become. Just because you are trying to outdo the big boys doesn’t mean you can’t use their platforms to give yourself a bigger boost. Advertising is still the majordomo and thanks to current upgrades, syncing is the new big thing. Placing links of your app on other more popular apps can lead to higher user traffic.

Relevance Is Key

One of the most important facts about supply and demand, even when it comes to apps, is that relevance is everything. You could have the fanciest hardware, the most complicated programming, and the most streamlined user interface and still not achieve your goals. If your audience can’t relate to what you’re offering, chances are they will be less interested and this will reflect in your app’s popularity.

A general rule is that keeping it simple yet capable is the best way to go. Just because you are using an old idea doesn’t mean you have to go overboard with your delivery to make up for it. In most cases convenience will always trump a flamboyant approach.

Realising Your Success Success

As of 2019, there are over 2.1 million published apps available to the public. With such a massive shoes to fill, tip toeing will not get you far.

It is possible to create an app of your own even if the idea has already been used by dozens of others. It all comes down to how you do it and more importantly how you make it your own.

Don’t let the numbers scare you. If you want to make an app then go right ahead and make it. Just do it well.