Highs and lows in business are normal aspects of everyday operations. Do you waste time by investigating every fluctuation in your metrics? If you focus, you can have far better benchmarking.
So Much Data, So Few Insights?
Natural fluctuations in your key SaaS metrics will happen. It’s vital to know what “normal” looks like for your business. Most startups struggle with this.Knowing what figures to expect from your SAAS Metrics on a normal day can be a challenge. Analyse how you arrived at the numbers you’re benchmarking against.Be honest – have you done the math or are you visually judging your figures?Guesswork is no way to run a business. Especially when there’s a super-simple way to benchmark your results.
Easy Benchmarks
Take 20 minutes out of your day to do some easy calculations. It’s good to know your averages, but that’s not enough. The “normal” range of figures for your company will fall on your average line, as well as above and below it. Next, you can begin by analyzing the numbers that fall outside of your “normal” range.
Doing the (Easy) Math
You’ll need some calculations. You need to understand your Median, and your Standard Deviation.– Median: This is the number in the middle of your data set. To find it, arrange your data from the largest to the smallest number. If you have an even number of entries, find the average between the two middle numbers.– Standard Deviation: This measures the range of your data. It helps to figure out if your data is pretty consistent, or generally differs a lot. If your data is widespread, you need to have a wider “normal” zone.A note on Averages: These don’t work for making business decisions. Outlying data can reduce accuracy, resulting in misleading results.
https://goodmanlantern.com/wp-content/uploads/2017/11/image.png325443GL Content Teamhttps://goodmanlantern.com/wp-content/uploads/2020/07/GL-logo-1-1.svgGL Content Team2017-10-31 06:42:382020-08-26 07:07:42SAAS Metrics - Easy When You Know How
By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively. For more information, please read our Cookie Policy
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Simoné Streck
Simoné Streck Head of Content & Marketing
Simoné Streck 10+ years’ experience in the content creation and marketing spheres have laid the foundations for an innovative and creative approach to strategy development and execution.
As a knowledgeable writer and editor, she has the ability to turn the faintest hint of an idea into an engaging, thought-provoking piece.
Her degrees in English and Linguistics, as well as her background in teaching English, enable her to view the written word in a unique way.
Having worked with companies the world over, Simoné Streck has the innate ability to tackle writing projects of any size or scope.
Raj Anand
Raj Goodman Anand Founder and CEO
Oversees strategy, project and client management, product development, corporate development.
Raj is an accomplished C-level leader with several years’ worth of international experience in leading MNCs including Shell and European Commission, SMEs, high-tech research labs for British universities, and digital start-ups. Raj co-founded three startups, in technology, and successfully exited one.
He is the winner of several awards including: BusinessWeek’s Europe’s Young Entrepreneur (2007), 50 Most Influential People in Digital – Revolution Magazine (2009), Courvoisier Future 500 (2008) and Sussex Entrepreneur of the Year (2008)
Erica Da Silva
Erica Da Silva Senior Content Writer
A young woman with a sense of humour, Erica is always up for a challenge.
She thoroughly enjoys reading and takes interest in a wide array of topics. She loves learning and as such is constantly looking to write on diverse topics that can aid her in her quest for knowledge.
Erica has an extensive list of academic degrees to her name, a Bachelor of Sciences degree in Zoology and Ecology and Environmental Conservation, Bachelor of Sciences with Honours in Zoology, Master of Science specialising in Forensic Entomotoxicology and a Masters in Business Administration. Her extensive academic background has provided her with exposure to many different disciplines and has provided her with the ability to consistently improve her writing skills.
Erica prefers more technical and research intensive work as she enjoys learning from the writing that she produces.
Megan Wilkins
Megan Wilkins Lead Editor & Writer
Megan is a book-loving, yoga-practicing writer and editor.
She has a passion for nature, animals, and all things wine. When she’s not editing content, you can find her strolling through a vineyard, playing with her cat, or on Safari, crying with joy at the sight of baby hippos and trying to fulfil her quest to photograph the ever-elusive honey badger.
Megan holds degrees in both English Literature and Law, specialising in Intellectual Property, IT Law, Criminal Law, and Forensics. As a lawyer, she understands how important accuracy is when it comes to content writing.
As an editor, she is skilled in understanding what the client is looking for and making sure that the content provided meets their expectations. Her writing skills range from highly technical legal drafting to creative blogs and articles. She enjoys all forms of writing, with contracts being a particular favourite. However, any time she gets to write about and discuss wine or animals, she is happy.
Lili Flax
Lili Flax Senior Content Writer
Lili is happiest with her cat on her lap and pen in her hand.
She is a strong believer in ‘if you want to write well you have to read even better. ‘ Having grown up in a big fat Greek family, she loves sharing her culture through food and smashing plates.
Lili holds a bachelor’s degree in Pharmacy and a master’s degree in Biochemistry. Having worked in many of the poorest communities in South Africa, she dreams of a society where everyone has equal access to medicine. She believes that her pen is her strongest weapon in this regard. Due to her degree in biochemistry, Lili is particularly proficient in writing about medicine and technical topics. She sees any opportunity to write as a gift. Writing about new topics and industries is a passion of hers.
Ke Poyurs
Ke Poyurs Marketing & SEO Expert, Editor, Writer
Ke is a thirty-something creative with a bent for the experimental and penchant for off-the-wall ideas.
Passionate about crafting words and images, she specializes in digital marketing strategy and copywriting, with a focus on brand-building. In her personal life, she excels at being very awkward, being an excellent cat, snake and dog-mom and watching too many Youtube videos.
With a degree in photography, she first worked as a freelance photographer for The Iziko Heritage Museum, MCQP and a few non-profit organisations before beginning her career as a copywriter at Groupon South Africa. There she got her first taste for content marketing and social media, rising quickly from Junior Copywriter to Head of Special Projects, where she was in charge of content marketing, training and other marketing efforts.
With this experience, she has honed her skills in digital marketing, social media and brand strategy and, though she enjoys all forms of writing, she prefers long-form, authority-building content related to the digital sphere.
Divya Singh
Divya Singh Head of Tech & UX Design
With a focus on user-driven results in the Age of Immediacy, Divya is a UX design professional whose sole focus is to create products and experiences that people love to use.
A certified member of the Interaction Design Foundation (IDF) with more than 6 years of hands-on experience, Divya has a multidisciplinary approach that revolves around human-centred design. She is committed to staying up-to-date with the latest trends, techniques, and technologies; adapting her design process to the needs of the client.
SUMNER MAKIN
Sumner Makin Non-Executive Director
Sumner is the Principal at Bain & Company, having worked with various strategy consultancies across the world.
As an advisor for leading multi-national C-level executives through all stages of engagements, he was awarded the prestigious MCA Strategy Consultant of the Year 2016. Sumner has PhD, MSci and MA from University of Cambridge.
Sumner has extensive strategy and analytics experience, including proposition design, advanced analytics and pure strategy, across numerous industries, particularly retail and financial service.