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A Time & Place For All Things – Why Mobile Web Apps Can Be Better

Hybrid apps, web apps,native apps, mobile web apps and mobile-optimized websites, talk about a mouth full! In our modern and technological society online applications otherwise known as Apps are multiplying at an astounding rate, and it’s no wonder so many people are struggling to keep up or even make sense of what everything is.

Where once our greatest achievement was the internet and launching a website, now there is literally an app for almost anything from ordering food, delivering goods, checking the weather even step counting. Like walking into an exotic bazaar it’s easy to get lost in the sights and sounds and lose sight of quality over quantity.

So what is the correct time and place for an App? And more importantly how do our popular mobile apps rate against older giants like websites?

To clean up the mess that surrounds the various types of apps, you should make an effort to better understand the key differences between them.

mobile web apps

Time Old Websites VS Progressive Web Apps

Ever heard that saying “Back in my day…” If things are judged according to their lifespan then websites will win hands down. In truth it’s a human’s nature to cling to the familiar and name it indispensable. Because of this there are many that still swear by websites and refuse to budge on the matter, as they say ‘if it ain’t broke, dont fix it’. However as the times are changing and the young take over web apps have become a steady trickle mixing with the tides of trend, it has become common to see a website as an internet resource that passively gives you information, not really interactive but informative nonetheless.

This is where web apps show their greatest differences and possibly their greatest strength. Suddenly you not only have a resource for information but the jovial experience of interacting with that resource while you learn. User engagement has become the wind propelling our industries forward. Quizzes, questionnaire, puzzles, online chat forums. Suddenly the web is no longer something you can only look at and store things on, you’re becoming a functioning part of it!

Localised Native Apps

Mobile web applications are an interactive feature-rich and responsive website that exists in your mobile device browser, and can be easily found via a search engine which doesn’t have to be installed on the device you want to use. Its efficient, convenient and a great example of it would be News 24.

This differs to a native mobile app which is a piece of software written specifically for a target mobile OS in the OS-compatible languages and installed on the storage of a mobile device. For example WhatsApp.

Mobile Websites VS More Modern Mobile Web Apps

So just to get one thing straight, just because they have gone and put “mobile” in front of the word website, doesn’t actually mean that the original concept of websites has changed. They are still the before mentioned resource that passively gives you information. In Fact the only difference between a “normal” website and a “mobile” one is that you may no longer be confined to your desk and desktop by extension, now you can find and use that website on your phone’s built in browser.

This differs from Mobile Web Apps in the sense that it is a client–server computer program which the client runs in a web browser.

Hybrid Applications

As a simple definition check will tell you the term hybrid is used to describe a thing made by combining two different elements. Similar to a web app, this type exists within a browser but doesn’t have a complete and free access to the device its being used on. The perfect time in choosing to develop a mobile hybrid app instead of a mobile web app would be if you want to drive more engagement by asking users to install it on their devices, enable offline-use and have a possibility of sending push-notification. Great examples of hybrid apps would be Instagram or Snapchat.

Progressive HTML5 Web Apps

As one of the world’s leading programming languages, it’s only natural that it would lead to web app development. Being coined with terms like web app revolution these types of apps enhance functionality and bring out existing advantages of other regular mobile web applications.

For example, while still being discoverable via a web search, progressive web apps can also be installed on a mobile device. The technical capabilities of HTML5 apps are fast surpassing those of hybrid apps now and are approaching native app functionality. It has now reached the point where any HTML5 app is capable of push notifications, offline work, read all data input types and access functions on a device like the earphone, voice record and camera options.

Implementing Web Apps In The Name Of Success

Web applications have come a long way since they were first created, they have become the leading forum of interaction and outreach, changing the way things are done and helping create a more convenient world. There are many reasons why one should invest in app development and make it a part of our daily tools. Our future is not only bright but exciting as well! Who knows where we will be in years to come, perhaps a tech savvy populous evolving on the applied advancements of our current minds and capabilities of the future ones.

The Piggy Back Hack📱: 4 Guaranteed User Acquisition Techniques for Apps

How did Snapchat, YouTube, Airbnb, Instagram and WhatsApp ‘piggy-backed’ acquisition of new customers?

These days, it seems like some tech companies go from zero to a million users overnight. The growth of these firms like Snapchat and YouTube can seem magical… but it’s not. 
Did you know a small tweak within the platform can make all the difference between being a million or a billion $ company? 

This the ‘piggy-back’ growth hack to gain users, We call this the ‘piggy-back’ hack, as these platforms rode on someone’s shoulders to grow their user base.

4. YouTube’s Embed Code Hack
Back in 2005 – 2006 YouTube chose to focus on MySpace as a means of reaching its target audience. At the time, in 2005, with nearly 25 million unique users, MySpace was the top social network, particularly for bands and their fans, but sharing videos on the site was next to impossible.

Other video sites like YouTube had avoided allowing blogs and other sites to embed videos on their sites. To avoid paying substantial hosting costs associated with supporting traffic to other people’s sites. Instead, YouTube shouldered the cost in exchange for a huge boost in brand recognition and grew average users to nearly 20 million visitors per month. That initial traction helped it grow into the powerhouse it is today, with over a billion users. 

3. Instagram’s Cross-Posting to multi-platform
Launched in October 2010 it quickly became a fast, beautiful and fun way to share life with friends and family through a series of pictures, beautified using filters. Instagram took the platform hack to another level. They made it quick and easy for users to cross-post to Facebook, Twitter, Tumblr, Foursquare, and more by push of a button. 

This was undeniably good for users, who struggled to post mobile photos to Facebook in those early days, but it was also good for Instagram, whose distinct-looking photos started popping up across various social platforms, serving as a free advertisement for the app.

2. Airbnb’s Craigslist Cross-Posting
Yet another example of a platform hack is a simple yet brilliant tool within Airbnb, which allowed users listing their properties on the app to cross-post them to Craigslist in one click. They asked the user to post their home that they wanted to rent out by filling a pre-filled form. It made it simple for the user to cross post their listing to Craigslist. (Image: https://www.quora.com/How-did-Airbnb-avoid-liability-when-they-implemented-their-growth-hack-with-craigslist-1)

Taking advantage of Craigslist’s well-established user base not only allowed Airbnb to get its name in front of as many new users as possible, but it also helped to ensure that the properties they listed for rent were booked more often—making listing with them more lucrative for users.

1. Snapchat’s Snapcode
Snapchat launched Snapcodes in early 2015 after they purchased a QR code company called Scan.me. While brands and marketers attempted to make QR codes hip for years, it was Snapchat who ultimately turned them into influencer currency. Snapchatters could then easily add friends by taking a snap of their profile picture. 

Also, By changing a Twitter profile picture to a Snaptag, users were able to encourage their Twitter following to add them on the new instant messaging platform.