Originally published November 25, 2021 , updated on August 27, 2024

Many content fads have come and gone over the last few years. Not too long ago, your average SEO copywriting agency would swear by churning out lots of content stuffed with keywords. Back then, the focus was on quantity and not quality. It’s safe to say that that fad is long gone now, and the best agencies will know the value of quality and content relevance. 

With things constantly changing on the internet, how can you be sure which actionable content writing trends are here to stay? Before we get into that, let’s chat about what actionable content means. 

According to CoScheldule, “actionable content can be easily implemented and acted upon by readers. Whether it’s in blog posts, articles, or other content marketing materials, this type of content is typically informative, relevant, entertaining, and unique.” 

It’s content that your team or your SEO content writing agency creates that your readers can implement in their business or their lives. So, what are some actionable content writing trends that are here to stay? We’ve listed some below! 

The Use of Written Content With Strong Visuals by an SEO Copywriting Agency

If anything, this will only get stronger as time goes on. While written content is still good, using this in conjunction with other media types is highly recommended. 

This can be the use of great images in long written pieces, infographics in between copy to illustrate the points being made, or videos helping to explain the content. Infographics and video could also be standalone content to break up the list of written pieces on websites. 

Another idea could be to include audio in your pieces or create audio content. This could be podcasts, short quotes, or even webinars that people can listen to. 

Going into 2022, make use of more than just written content to add more dimension to your content offering. 

Optimising the Meta Title and Descriptions for SEO 

Meta titles and meta descriptions have been around for a long time. Long enough that you would think that people know how to use them in their favour. The truth is, a lot of people are still catching up with this trend.

We are still seeing companies not use meta titles and meta descriptions to their full potential. Since it’s a trend that’s not going anywhere anytime soon, now is a great time to learn how to use it to its full SEO potential.

As an SEO content writing company, we have been optimising titles and descriptions for several years already. We ensure that every meta title and description has the primary keyword. Not just that, we’re intentional about the placement of each word in both titles and descriptions. We also ensure that we keep the meta title between 60 and 70 characters, and the description between 120 and 150 characters long. All this boosts the possibility of ranking on search engines. 

Get used to optimising these elements going forward. It’s a content writing trend that you can be sure is here to stay.

The Use of Quizzes, Surveys, Assessments, and Calculators by an SEO Copywriting Agency

Who doesn’t enjoy a good online quiz or assessment? This type of content is highly engaging as it often provides the reader with personalised insight into something. But how might you use this for your company?

Well, if you were in the automotive industry, you could create a quiz about what your favourite vehicles say about your personality. Alternatively, you could use assessments to provide users with the next best course of action based on their answers. For example, if you work in insurance, your audience could do an online assessment on what type of insurance they need for their lifestyle, where they live, and their assets. 

There are various ways to use assessments, calculators, and quizzes in your content. These are trends that will stick around because of how engaging they are for the reader. Take a look at your content for the year ahead, and see how you could incorporate more of these going forward. 

Linking Out to Other Websites

Many companies think that linking off-site will be detrimental to them. After all, why would you want to send a reader to another website? Well, the answer is simple. To build trust. 

Linking out to other, reputable websites and content streams shows your audience that you can be relied on as a source of good, trusted content. It shows that you are backing up what you are saying by showcasing other people or companies talking about the same or similar topics. 

It also helps with SEO. When you link out to similar content, it helps search engines build knowledge hubs around this topic. It also indicates to search engines what your company is about. 

Tagging Other Companies and People in Your Social Media Posts 

This trend is not to brag about who you have worked with. It’s a tool that helps with audience reach on social media. 

Let’s say that you interviewed Brian Chesky from Airbnb. Tagging both Brian Chesky and Airbnb on social media makes it easier for their respective followers to find your content. It also makes it easy for Chesky and Airbnb to share the piece, giving you free marketing.

This is a content trend that goes a long way in expanding your reach. And if you haven’t started doing this yet, it’s something you should consider doing in future social media posts. 

Making Use of Email for Exclusive Content 

Despite what some people may think, email marketing is here to stay. And it’s getting stronger and better than ever. 

Emails have evolved in so many ways over the last few years. And, as a result, email marketing has become a content trend that marketers have latched on to. 

Email newsletters can be customised to particular audiences. Let’s take the insurance company example again. Perhaps you have an insurance package that is aimed at women only. You could create a newsletter with a story on why women and men are sometimes insured differently and talk about what the offer is. 

Use your email campaigns to give your readers exclusive, interesting, and relevant content. This helps to build trust in your brand over time. 

And there you have it. Six actionable content writing trends that are more than just a fad. If you or your SEO copywriting agency have not actioned these as of yet, it’s not too late. With the use of high-quality content writing services and a clear action plan, you can implement these trends in your content plan for next year. 

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