Originally published June 25, 2022 , updated on July 27, 2024

Benjamin Franklin said it best: “By failing to prepare, you are preparing to fail.” This is true for almost everything in life, but especially so when it comes to preparing for business success. 

Marketing is one of the best ways to prepare for your company’s success. While marketing can take many forms, one of the most popular methods to use today is video marketing. Consumers love a video that is easy to watch, entertaining, and engaging. When they feel effortless to watch, you know you’ve hit the jackpot. However, behind the scenes of an effortless video is a lot of hard work. This work begins with expert preparation. Nothing will prepare your production team better than a script. 

Suffice it to say; if you are creating a professional video, then you’ll want the production to be professional from start to finish. You can ensure this by using script writing services to deliver an expert product that informs a professional production. 

When you use script writers for hire, they’ll help deliver the main concept of your production in writing. This will inform every element in the creation process and has a host of benefits that we’ll explore. 

Script Writing Services Allow the Visuals to Start on Paper

When you use video production services, it’s vital to predetermine what the shots and scenes of the production are. Video script writing services create a framework that enables the production team to plan ahead. They can plan shots, locations, actors, animation, voiceovers, and so much more.

A script is so useful because it’s created with performance in mind. If you are using actors, artists or narrators, it will guide them in delivering their performance. It suggests every action of the piece. 

Beyond the performance of actors or key players is also the performance of the video as a marketing tool. Video script writing services will factor in your marketing goals and make sure the production delivers the key message about your service and product. From the start to the end, this guides the purpose of advertising your product and when and how your product is displayed. 

Create a Video for Your Target Market

Before video creation, you need to understand who your audience is and how best to reach them. Script writing services do thorough research into your target market before creating your document. For example, if you were selling a product to a small business owner, your script might look very different from an advert looking to sell pet insurance to the average person. Your agency understands this and will craft your brand voice and person within the writing that speaks directly to the intended person. Making your message for the right people at the right time will lead to more conversions. That’s why we love these brand videos made with their unique audiences in mind. 

Cut Down Lengthy Production Costs

“And…cut!” 

We’re sure every director gets tired of yelling these words. Mistakes and retakes are inevitable, and so are reverts made by video animators. But the more there are, the more time it consumes. This makes the production process longer and more costly.

When script writing services prepare the copy and action plan, it amounts to creating the scene ahead of time. This completely takes the guesswork out of “ad-libbing” the scene and finds the best way to make it work before the cameras start rolling and the animators start designing. 

There’s a reason the saying “stick to the script” is so famous!

As we know, time is money. Your video production services will likely halve their on-set time with a script as their guide. This means lower costs of resources. At the end of the production, a script would have saved you money and helped you keep within your budget. 

It’s Takes Planning to Grab a Consumer’s Attention

Have you ever watched a YouTube pre-roll ad? You know, those where you have to wait the mandatory five seconds before the platform will allow you to skip to what you actually want to watch. Most people skip on exactly the five-second mark. That’s because the ad itself is not interesting within those initial seconds. Only the truly extraordinary ads get watched through to the end. 

If you want your video to be among the pre-roll elite, then you need a plan to grab a consumer’s attention immediately. Your introduction – and by introduction, we literally mean the first line of your narration – needs to be attention-grabbing. A great script can do this! Let writers craft something incredibly catchy and thought-provoking. The more you hook your audience within those first couple of seconds, the better your chances of them watching the entire creation. 

Video Transcripts Boost Your SEO Efforts

Many videos these days are watched silently. That may seem strange, but when you think about people watching content in public, it makes sense. Sometimes people want the message without turning their sound on. This is why subtitles are essential. They form part of your SEO content writing. 

But what is SEO content writing? 

The simplest answer is that it’s writing done methodically to help any form of your content rank better with search engines. All copy adheres to Google’s algorithm to boost your ranking. 

It’s no different for subtitles. These captions on the footage are known as a video transcript, and they not only help you reach a wider audience, but they help Google and YouTube find you too! These captions act as page copy and help your creation rank for the words used. 

Lights, Camera, Action!

Make a move towards the future and opt for a brand video. Script writing services will help you share your message with the world in the most entertaining and engaging way possible. Goodman Lantern has a team of script writers that will ensure the content aligns with your business strategy. We’ll ensure that your video production services run smoothly with no wasted time or money. For a better final product, allow us to use the art of storytelling and scriptwriting to captivate your audience.

Are you ready to produce videos with better conversion rates? Get in touch today.

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