Originally published July 27, 2022 , updated on July 26, 2024

Companies create websites to provide information about their products and attract new visitors to their brands. Many businesses prioritise converting visitors into leads. When someone joins your newsletter, they are more likely to become a customer. You can communicate with prospects more often and build a relationship. This dynamic falls apart if people visit your site and simply click away without taking action.

A professional website content writer can create copy that turns visitors into leads. Compelling website copy will nurture relationships and guide people through your marketing funnel. Filling up your pipeline will ignite business growth. 

Marketing Strategies Are Not Enough

Marketing is an essential part of any business strategy. These strategies put you in front of more prospects who may become customers. The most optimised page will not increase revenue if no one knows about it. However, marketing is not the solution to every problem.

Some businesses continue increasing their traffic, but their leads and revenue may stay the same. Ineffective optimisation can hold companies back from reaching their full potential and hitting revenue objectives. Businesses get the best results when they combine marketing strategies with effective copy. 

Companies hitting revenue goals still want to grow. Business owners want to increase their conversion rates and exceed benchmarks. Small changes to your conversion rates can have a substantial impact on lead generation and sales. Increasing your website’s conversion rate from 10% to 15% could increase your revenue by 50%. You will have more people entering the initial stage of your funnel and learning about your brand. Copywriters help you to achieve this by getting more out of your website’s traffic.

Website Content Writers Put Calls to Action in Optimal Locations

Visitors won’t browse through every part of your website. They will look at some sections and ignore others. Knowing where visitors look can help you position calls to action in more populated parts of your site. Professional website copywriters look beyond how they convey your brand’s message.

Website content writing services use heatmaps to discover how visitors interact with your web pages. Red areas of the heatmap grab people’s attention, while blue regions do not get as much traction. Most of a site’s activity occurs above the fold. This above-the-fold space represents what people can see without scrolling through your landing page. Relocating calls to actions and making other optimisations based on a heatmap’s data can increase your company’s leads. A website content writing company can assist with this service and make quick changes to capitalise on these insights.

Consistent Messaging Strengthens the Rest of Your Funnel

Your website builds awareness for your brand. For many people, it’s the first point of contact. Some prospects will subscribe to your newsletter, schedule a call, or take another action that expresses a deeper commitment. A website content writer looks at the big picture and considers each stage of your funnel. 

Reviewing each stage creates consistent messaging across your brand. Prospects will feel as if you are directly talking with them throughout the customer journey. This experience builds trust and makes prospects more eager to become customers. 

Website Content Writing Services Can Improve Your SEO

A website copywriter doesn’t stop with web pages. These writers produce blog posts and other resources for your business. Writers know how to weave keywords into your copy to improve your search engine optimisation. Keywords are vital for SEO, and Google uses them to determine how to rank your content. Website content writing services use SEO tools to pinpoint promising keyword opportunities.

Some bloggers use the keywords to come up with blog post ideas. A website copywriter leans on data before producing content. This data-backed approach is more reliable than the common publish and pray approach. You might gain SEO traction by posting new content and getting lucky. Keyword research and optimisation get you closer to turning this wishful thought into a reality for your business. 

Articles you publish today can generate SEO traffic years later. People will continue searching for evergreen blog posts that address common questions in your industry. This evergreen nature is one of SEO’s greatest strengths as a marketing channel. While you have to continue paying to scale an advertising campaign, SEO traffic continuously flows in your direction once you establish and maintain your company as a top authority in your industry.

You Can Take Action on Initiatives Sooner

Business owners juggle many tasks throughout the day. Some business owners value content creation, lead optimisation, and any strategy that can strengthen their online presence. Many of these same business owners continue putting off vital activities because they have too much on their schedules. 

Website content writing services can do these tasks for you and save considerable time. Not only will you save time, but you will also get better content. These services hire several web page content writers and pair you with great copywriters. Website content writing services vet their writers before letting them produce content for clients. You won’t have to worry about finding a great freelance writer, vetting several applicants, and overseeing their work. Copywriting services remove this responsibility from your shoulders while providing you with superior content. 

So if you want effective copy and blog posts, Goodman Lantern can help. Our agency has helped hundreds of corporations and small businesses reach prospects and customers with content. We help with every step of the process, from keyword research and ad management to content production and social media marketing. You can reach out to us with any questions to see how we can work together. We would love to help your business generate more leads with effective copy.

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