Originally published September 18, 2022 , updated on July 22, 2024

Every business owner wants to gain market share, and many owners make investments in their company with the hopes of generating a positive return. Some investments work better than others, but professional ghostwriting services can be a tremendous resource for your company. Highly skilled ghostwriters can produce top-notch content for your brand that attracts new customers and, furthermore, helps your company reach revenue objectives. We will discuss some of the reasons your company can benefit from these solutions.

Ghostwriting Services Provide Content

Most consumers conduct research via Google before buying products, making content one of the most critical resources for long-term success. Your articles can turn into traffic streams that drive thousands of additional prospects to your brand every month. 

An agency that specialises in professional ghostwriting can provide the content and know-how to rank it for SEO. These writers are adept at doing keyword research and can help you discover the best opportunities. 

Ghostwriting services have the staff and resources to consistently produce new content for your business. You won’t have to worry about posting your own blog posts and can focus on other business activities. While you address other areas of your company, ghostwriting solutions will build a catalogue of content for your brand. 

Build Your Authority

Consumers feel more confident buying from credible companies. Content is a differentiator that builds your authority and helps you retain customers. Every blog post and other resource helps establish your company as an authority in your industry. Creating eBooks will also strengthen your market position, and these eBooks can attract new customers.

Some businesses use free eBooks to generate leads. The eBook can lead prospects through a funnel that introduces them to your company’s core offerings and presents calls to action. Although these resources can accelerate your revenue, not every business owner has enough time to devet. eBook ghostwriting services can produce eBooks that align with your company’s initiatives. These resources can drive leads to your company for years to come.

You can continue using eBooks and other content to build authority even after you work with professional ghostwriting services. These evergreen assets also remain in your control if you prefer to take a different direction in the future. 

Content Can Grow Your Email Newsletter and Social Media Audiences

Creating web copy allows you to maintain a presence on multiple social networks. Each social network can introduce new customers to your brand. Therefore, social media is an optimal marketing channel for finding prospects and strengthening relationships with existing customers. Some businesses accumulate thousands of followers by posting consistently on various platforms.

Ghostwriting services give you the necessary social media posts to maintain a strong presence on multiple platforms. You don’t have to worry about creating posts, as they know what works. They can dive into your data and see what currently works. The team responsible for ghostwriting your copy also knows how to find and interpret industry data that can reveal hidden opportunities. 

Email newsletters and social media posts let you establish multiple touch points. Having a presence on multiple platforms is vital because it makes your brand recognisable and easier to remember. Consumers transition into paying customers as they see your brand more often. They may even recommend your products to friends and colleagues. Affordable ghostwriting services create the foundation that fuels your platform’s growth. These services know what to say in their posts to turn social media followers into customers.

Repurposing Made Easy

Content repurposing allows you to extend the life of an article, video, podcast, or another resource. Repurposing gives your existing content more mileage and makes it easier to spread your message. When you engage a service to ghostwrite your content, they can produce articles and create multiple content resources from the original article. 

Ghostwriting services can create picture quotes, mini blog posts, eBooks, and other resources out of a single article. Producing enough copy can help you create more opt-in pages and collect more leads. 

Ghostwriting Services Let You Skip the In-House Writer

Some businesses hire in-house writers to save money. Many great writers are available and can produce blog posts and eBooks for your company. However, an in-house writer may not have the same commitment to your business. Freelance writers have several clients they manage. They may forget about writing assignments for your company and get overwhelmed with other work. Freelance writers may also go on vacation for a week or more and not respond to texts or phone calls, especially if they work part-time.

The in-house writer hiring process is also complex. Hiring an in-house writer requires reviewing several applications, asking top writers to submit a paid test article, and then hiring one of them. You will have to provide content guidelines, so they know how to write articles that align with your brand’s tone. You will have to vet and manage your in-house writer, a process that can take time away from your business.

Professional ghostwriting services vet their writers before letting them work for clients. Their writers complete several internal assignments before receiving writing assignments from clients. You won’t have to worry about looking over an in-house writer’s shoulder. Ghostwriting services have an editor and other people who will oversee each project to ensure it matches your requirements. Hiring a writer without help can cost a lot of time and money, and you may not even get great content.

Get Help With Your Ghostwriting

Ghostwriting gives your business a competitive advantage. Content will help you rank higher on search engines and attract new prospects. Accordingly, consumers will see you as an authority in your industry as they read more of your blog posts. Creating content takes considerable time, but Goodman Lantern can help. We have produced articles, eBooks, and other resources for hundreds of clients. We would love to help grow your business and have your company become the next success story. Contact us to learn about our ghostwriting solutions and also how we can increase your company’s revenue.

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