Originally published May 2, 2022 , updated on January 20, 2023

eBooks are a tried and trusted content marketing strategy for generating leads. They are a useful format that typically involves an exchange of contact details for educational content. However, the thought of writing a “book” is daunting to many. It’s not exactly something you can assign an intern or in-house copywriter to do. With so much on the go as a business owner or manager already, how is it possible to create an eBook? This is a process made so much easier with eBook writing services. 

What Is an ebook?

eBooks are also known as electronic books. They are informative, copy-based digital books normally found in PDF format. Conventional eBooks are about 10 to 20 pages long. They serve to be educational and are an incredible marketing tool to promote business. The idea behind publishing one as a business is to offer your customers a useful document in exchange for their contact details. This became a great marketing tool for lead generation. 

When using this document as a marketing tool, you need to showcase that you are offering something of incredible value to the customer. Thereafter you can gain the lead and make your sales pitch. It’s great to grab your audience’s attention and then retain them. 

Customers want to know that the business they engage with can offer value. An eBook is a fantastic way to do this. It will help you gain more business and customer loyalty. However, there are so many more benefits to using this approach. We are going to discuss why you should invest in eBook writing services as a digital marketing tactic and what it can bring to your business. 

Generate High Quality Leads With Ebook Writing Services

Many businesses require direct customer contacts to drive sales. Having those contact details is essential. Yet, it’s not easy to get consumers to give out their details to be contacted, and generating an entire database of contacts is quite a feat. Today, consumers want something valuable in return for their details. They will be more willing to give out their contact information if they know they’ll receive something they want in return. 

An eBook is a super valuable resource that can entice your customers to give you their details. You can then contact them to convert them to paying customers or subscribers. However, the copy needs to be great. You can ensure this by using eBook content writing services. An agency that renders this service for your business will use the document to teach your audience how your brand offers them solutions to their pain points. 

Boost Your Authority and Credibility

There is a lot of competition out there. Consumers will be comparing you to them constantly. The best way to make sure that customers choose you over your competition is to build trust with them. This is where the eBook is incredible. This high-value document can boost your credibility. Consumers crave authenticity. So much so that it’s been reported that 91% of consumers are prepared to reward brands for it.

eBook content writing services can craft this document to make you stand out as the thought leader in your industry. An agency has a team that researches in depth so that the quality of your copy is superb. The agency will offer expert and critical analysis of your brand. It will also give your consumers more information and knowledge about what you offer. They’ll get to learn what you stand for, your brand persona and why your product should be chosen above all others. Trust must be built with consumers, and this format is a great way to build your authority. 

Get an Incredible Return on Investment

When you use eBook content writing services, publishing becomes almost effortless. An agency offers a full team that will produce this valuable document for you. Researchers will ensure the content is backed by credible facts and figures. Writers will be matched with your brand so that they have experience in your niche industry and know how to write for your audience. An editor will proof the content so that it’s of the highest quality. One service offers you so much value. 

Yet, the most valuable aspect of this service is still to be unveiled. An agency’s distribution team will place this document on your website. Once it’s there, it becomes a constant lead generation tool. Blog and social media posts tend to lose their traction a while after being published. This is not the case with eBooks. Once it’s on your website, it can be found and downloaded forever. This means it can drive leads for your brand – delivering an amazing return on investment for a long time. 

Grow Your Brand Awareness

A 10-page document might seem like a lot to read. Yet, if this is a topic that your audience cares about, they’ll easily read even more. eBook writing services can explore topics that your audience is craving to see more content on. This offers your brand a wonderful opportunity to teach your readers more about your business. It doesn’t necessarily have to make the hard sell, but it needs to plant your brand firmly in the minds of your audience. This kind of awareness is crucial to growing your business. The next time a consumer needs a solution that your product can solve – your company will be top of mind. This is why an eBook is such a powerful marketing tool.

Stand Out From Your Competition

Most small or medium-sized companies are not investing in eBook writing services right now. This presents your business with an opportunity to seize. Be the first among your competitors to offer your audience more value and place your company in a favourable position. An eBook content writing service can craft a document of such high value that it helps you capture more market share. 

Finding the best eBook writing service will help your business outrank and outperform your competitors. Invest in this digital publishing practice that is changing the way businesses market themselves, and you’ll reap the rewards. Goodman Lantern is a content marketing agency dedicated to creating accurate, engaging, and research-focused eBooks to grow brands in a range of industries. Let’s connect and see how we can help you grow your content marketing. 

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