Originally published September 28, 2021 , updated on August 30, 2024

Press releases are incredibly valuable when done right. It can be highly beneficial to your business and can lead to positive growth in many ways. It can help establish your business as a major player and get people excited about your brand. 

However, if done incorrectly, a press release can do a lot of damage to your brand. This means your press releases must be well-written, accurate, topical and grammatically correct. As such, consider using a professional press release writing service. This way, you know that you are getting quality work.

Not yet sold on the value of press releases? We have a couple of reasons why creating and distributing press releases can help with business success.

You Own the Narrative

With a press release, you own the message and the narrative. It’s your business you’re talking about in the press release. You can dictate what goes to the media and how your business gets perceived. As such, press releases are a good tool for proactive reputation management.

It can speak about your business, products and services in a positive way. It’s a way to reach the public or media with your own story before someone else shares it for you.

It’s Really Good for SEO

We’ve mentioned this before, but it’s worth mentioning again. Press releases are great for SEO. When used on multiple sites and platforms, a press release will ensure that reliable and accurate information about your business is available. 

It can also assist with domain and brand authority. Many people and outlets that use your press release will link back to your website or specific pages on your site. The more people do this, the better for SEO and your brand. Don’t forget to upload the press release on your website as well. When people search for your company or similar ones, your release might be the thing that pops up in their search results.

Professioanl Press Release Writing Services Help Build Relationships With the Media

The primary distribution channels for press releases is through email to the media or hosted press release portals that media have access to. Sending out informative press releases to targeted media will build strong relationships with journalists.

You could even consider sending it to one or two ahead of a bigger distribution. In this way, the media outlet gets an exclusive look at it before anyone else. Publications and outlets prefer exclusivity, so try to offer these every once in a while.

Media relationships are essential in any industry, so use your press releases to develop these relationships. It’s a give and take relationship, which will serve you well in the future. 

It Can Be Free Advertising

When you distribute a press release to the media and it gets picked up, that’s essentially free advertising for your business. This is especially true if it’s used word-for-word. To get the same type of advertising using conventional advertising channels would cost a lot more.

What’s more, it’s an indirect way of advertising. When a media release gets published, it looks like an editorial piece. Advertisements and advertorials usually get glossed over by readers, but editorials are considered more informative and credible. Present your press release in a way that reads like an editorial feature.

Press Releases Are Affordable Even if You Use a Professional Press Release Writing Service

Whether you do it yourself or use press release writing services, creating and distributing press releases is relatively cost-effective. This is especially true when compared to conventional advertising. 

To help keep the costs low and ROIs high, be aware of what fees might come up. This includes payment for placing the press release with a newswire service or media publication, the costs of hiring a professional writer and any distribution costs, among other things.

Professional Press Release Writing Services Help Build Trust

A press release should be well-written, topical, accurate and have some kind of newsworthy element. This means that it’s a trusted means of communication. It’s an informative and authoritative document. So, it has the ability to build trust.

When press releases become valued pieces of information, they can establish your brand as one people can trust. People and the media will start to look forward to hearing from you. In fact, they may even reach out to you proactively if you build up enough trust over time.

It Relays Important Information

A very important point to this type of content is that it relays vital information about your company. This tool can update customers, clients and the general public about your business and what to expect from it in the future. Remember, all press releases should have a newsworthy angle. A press release writing agency will help you write a piece that the media will want.

If you’re stuck on what type of information to include in press releases, consider any of the following:

• New products or services that you offer

• A change to company management

• A comment on news happening in your industry

• Your business winning any awards

• Any rebranding your business is undergoing

• Any mergers or acquisitions

• A new round of funding

There are so many topics to tackle in a press release. Do some research into what topics would work best for your brand and organisation. You don’t have to wait for a big announcement to issue a press release. Just make sure that whatever you share is newsworthy. There’s nothing worse than a press release that says nothing new or interesting.

As we’ve said before, press releases can be highly beneficial to your business. It can lead to more sales and customers for your business. If you’re still not sure about how it works, then definitely lean on a professional press release writing service to help you. Not only will they write the release for you, but they will also provide you with topic ideas.

You should consider asking for a press release plan from your writing service. That way, you have a regular flow of information about your business being shared by the media.

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