Originally published June 25, 2022 , updated on July 29, 2024

Speaking directly to prospective customers with your marketing is one of the best ways to convert leads into sales. Customers are looking for brands that give them more. More information, more entertainment, more value. Your business needs to ensure it’s giving your pool of customers enough with an expert marketing strategy. 

One of the most valuable formats of content is the eBook. This is a longer-length form of content, similar to a short book, that is readable on any device. It sounds simple, but it takes a lot of effort to create one that people want to read. Luckily, you can outsource this skill to professional eBooks content writing services. 

A Breakdown of ebooks Content Writing Services 

eBooks content writing services will explore a vast array of topics for your business. An agency that specialises in writing these will take care of the entire process. This includes researching a topic as well as your brand in depth. A team of writers dedicate themselves to creating engaging content incorporated with visuals. 

No matter what industry you are in, a content marketing agency will create documents that are fun to read. They’re also designed for a great user experience. 

Here’s how these digital books can benefit your brand. 

They’re a Superb Lead Generation Tool 

This next section should be the ultimate reason your company uses eBooks as part of your marketing strategy. Professional writers know that this document is a fantastic tool to showcase industry knowledge. Using this medium allows writers to go in-depth into your products and services. It also allows you to showcase your information so that your business is seen as a thought leader. In short – this document builds up the hype that your brand lives up to. 

Consumers want this knowledge. This is exactly why the eBook is a tool to drive leads. Giving your customers a small glimpse into the incredible content that your digital document has to offer is the precursor to getting them to download it. But, as we know, nothing good in this life comes free. The same is true for eBooks. 

Consumers know this is a highly valuable document and they accept they’ll need to provide something in return for its download. Most customers would be happy to fill in their contact information in a lead form to have access to the book. And there you have it, the best way to capture an interested customer’s details, expanding your database by extension. 

These digital documents have a perceived value, which has now made them one of the favourite tools of online marketers. They offer greater depth than blogs and articles. You can find out more about their pros and cons here. But, in the meantime, we’ll continue to explore how they’ll help you achieve marketing success. 

eBooks Content Writing Services Build Your Brand

Trust is something that is earned. It is also essential for brands to earn the trust of their consumers. A feature that outguns the competition in earning trust every time is authenticity.

An eBook is an incredible way to show your authenticity and dedication to your brand offering. This tool allows you to talk about a subject close to your brand and be a credible source of information for consumers. Because this document allows you to answer questions at length, it gives you a great opportunity to build that trust and credibility in your brand. 

A digital content marketing agency will work with your business to elaborate on important topics to build this trust for you. Better yet, they do research into your market to define the different buyer personas that are looking for your content. 

Professional eBook writers know that the style is as important as the document’s contents. The tone and style of the writing need to align with the audience. The book itself should be easy to read with graphs and visuals illustrating the copy. This is why content marketing agencies are so vital. From the style to the implementation of the writing, they create a professional, branded eBook that boosts your business’ credibility. 

Inform Your Other Marketing Material and Build a Database

So, we’ve established that eBooks content writing services can deliver a document jam-packed with value. But did you know that you can repurpose the content to add even more value in other areas of your business? 

A high-quality eBook will feature a range of valuable items such as the copy itself, images, infographics, and more. All of this can be broken down into usable chunks for other platforms. 

For example, perhaps your document has an interesting infographic on multimedia networking in the telecoms industry. This graphic would be amazing for social media! Use it with a small caption that tells the reader a little more about what your eBook entails. You could then link to the download form for the book. It’s another fantastic way to use content that is already out there and drive leads at the same time. 

Other platforms that can use snippets from your eBook include mailers, blogs, videos, podcasts, and well…almost anything else you can think of. With marketing, the platforms out there are endless. It takes a little creativity and effort to maximise the use of existing material and to cross-promote it. A digital content marketing agency will have no issues planning this strategy for your brand. 

Use all these leads you should be gaining from your eBook sign-up to build an email marketing list. This is fantastic as you know you have a captive audience. You can remind this database of your company’s value with mailers made from snippets of the eBook selling your product or service. Link this to your website or sales page, and you should be converting leads in no time!

An Agency Gives You the Advantage

Give your brand the marketing advantage with eBooks content writing services. Goodman Lantern is a content marketing agency equipped to help you leverage this document. We create expert and engaging eBooks for your business, but we can also repurpose them to help expand your reach and build brand awareness.

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