Originally published June 7, 2022 , updated on January 20, 2023

Company culture is the glue that keeps a business together. It allows every employee to feel comfortable, happy, driven, and determined. When companies harbour an inclusive and positive culture, their people and business will thrive. Employee satisfaction is paramount. 

Companies that prioritise fostering a trusting and collaborative nature within their workplace experience an increase in productivity, performance, and profits. According to the Teamstage statistics of 2022, 94% of entrepreneurs believe that a healthy and happy company culture fuels sustainable success. When employees are truly satisfied within their position and company, business revenue can increase by a dramatic 33%. 

But why can improving workplace culture lead to such drastic benefits, and what are the ways to improve company culture? To get into these details, we need to unpack what work culture is and why it’s important in this modern era of business. 

What Company Culture Is and the Benefits of Employee Satisfaction

Company culture refers to the shared goals, values, and attributes that steer your business. They are the vital tools that sculpt a path for like-minded individuals and lead the entire organisation toward the same goal. 

Instead of free snacks and monthly parties, culture reflects the values that everyone working in the company feels. It’s not just about having fun; it’s also important for employees to feel like they’re part of something bigger than themselves, with unique challenges at every turn. 

A strong work culture can be the difference between success and failure. If you want your employees to produce high-quality results with low turnover rates, it’s important that they feel engaged in their job at all times – which starts with a positive environment. 

An inclusive and diverse workplace is where people are treated fairly regardless of gender or race. According to a 2018 LinkedIn survey, over 50% of employees would prefer a pay cut to work in a company that harbours a negative company culture. 

Employee Productivity

The company’s culture and the way you portray it can have a huge impact on employee productivity. A positive work environment doesn’t only mean that supportive peers surround you. It also refers to the kind of feeling one gets when walking into their workplace.

For instance, employees can question whether they are excited to go into their office or start their workday or whether the place, people, and company make them feel like nothing is going right no matter what effort they put in.

The health and happiness of your employees are essential to the success of any business. Employees who are satisfied with their pay, benefits packages, and hours worked per week will produce better results than those that do not have these things in place for them.

In addition, attracting new talent becomes easier due to both levels of playing field argument and the feedback loop company culture maintains. 

A company’s culture is one of the most important factors in determining how employees feel about their work environment. A positive, welcoming, and transparent corporate culture that evolves with challenges make for a great place to be employed at. 

Six Ways to Improve Company Culture

There are many ways to improve company culture. However, the most important aspect of this is to remain consistent and truly prioritise the well-being of each employee. 

These are the six most effective ways to improve company culture and reap the benefits of employee satisfaction:

Set Clear Goals

The most important step in building a culture is establishing your company’s values and goals. These should drive all decisions made within the organisation because it’ll shape both how people act towards each other and what kind of work they do for you. A strong culture can only exist when there’s a clear motivation behind everything. 

The first step of building a successful company is identifying what makes it unique and then deploying those elements to create an impact on its surroundings. To get started, you need only identify your key pillars: they’re the foundation upon which all other aspects are built. Ensure there are achievable KPIs and tangible results your employees can work to reach. 

Promote Diversity

We all come from different backgrounds, but we want to work at a place that celebrates our differences. A workplace culture where people are welcomed and included is more productive for everyone involved. It is important to have a diverse workforce, and HR professionals should work with recruiters from different departments to be incorporated into recruitment strategies. Workplaces that are inclusive of all employees will continue to be successful. 

Promote Gender Equality

A workplace culture that prioritises gender equality in every sector and business tier creates a true and long-lasting positive company culture. A diversity of genders within the workplace fosters a foundation of collaboration, creativity, innovation, and efficiency. Empowering staff and giving them a voice is important for companies. Having an open environment where anyone can share ideas will benefit your company in ways you could never have imagined.

Don’t Be So Serious

Lightheartedness is an invaluable skill in the workplace. It helps to alleviate stress and keep things positive, even when dealing with difficult situations that may not have a solution yet. Laughter truly is the best medicine, and laughing with your employees helps them gain trust in you and the company. 

Allow for Communication

Trust is the backbone of any successful business, but it’s often hard for people in leadership teams to present as trustworthy. Make it easier by promoting transparency throughout all team members’ departments. You can do this by opening up communications between department heads or managers to work more effectively together. 

Conduct and Employ Feedback

Feedback is a two-way street. It’s not just an opportunity to tell employees what they’re doing right but also provides the chance for managers and leaders alike to have their pain points addressed by stellar workers who want nothing more than success within this organisation. You learn something new about how others feel. It will help future interactions go better while also getting some fresh ideas on solving problems. 

When you garner a company culture that is respectful, diverse, inclusive, and transparent, success is almost guaranteed. Learn more about how diversity and inclusion bolster a company’s success and why more ethnically and gender diverse businesses outshine competitors. 

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