Originally published November 30, 2021 , updated on August 24, 2024

In a world that is increasingly more digital, content is generated and uploaded online in enormous quantities every day.

Millions of people rely on the internet and search engine results to find answers to the questions they have. This is especially true for potential customers searching for services and products.

It’s important that you deliver answers in the form of high-quality content. This is how your website becomes a part of the search results that appear when your potential customer embarks on a deep dive into the internet. Your chances of ranking increase when you answer the questions that are most commonly searched for.

If you are a business owner or marketer for the subscription-based technology industry or work within the SaaS industry, you understand the importance of efficient and clear online communication.

Article writing services can provide your business with well-researched, eloquent, and quality content. That way, your service is not only found online but is also found to be credible and informative.

Why Is Content Writing Important for Businesses?

Businesses that offer an online service or software as a service need content. These companies benefit most from consistency. Consistent content writing is an excellent means to inform your reader and target audience. It helps them to understand the benefits of the service you provide.

One should never assume that it’s easy for your customers to understand your service offering. Content that is carefully crafted by a high-quality article writing service ensures that readers understand your services. This can significantly improve both your business’s online presence and your brand reputation.

Articles also allow you to explore a topic and deliver more information regarding your brand. This will entice, inform, and lend credibility to your service, contributing to the growth and ranking of your business online.

Why Do You Need Content Writing Services?

As the world’s most popular search engine, Google weaves through billions of websites daily. The algorithm is looking for updated content and keywords. When a search engine, like Google, finds an update on an existing website, its algorithm subsequently takes it into account. This positively impacts your chances of ranking your website.

Your quest to provide your customers with consistent, accurate information can be time-consuming. But content writing services can save you an enormous amount of time. 

Tech-based businesses benefit from having at least one new article released on their website weekly. Releasing two to four articles a week would be the ultimate boost to your conversions and would help generate traffic to your site. But, good copywriting can take a large portion of your time and could eat into a full working day of your week to produce one article.

You already have an incredible software service to sell without the added pressure of having to deliver a weekly article.

Your Search for the Best Article Writing Service Stops Here!

At Goodman Lantern, we appreciate that our client’s time is their most valuable resource. This is why we can assist you with our professional article writing services. We ensure that you receive well-researched, search engine optimised, and keyword-oriented copy. When we write for you, we write with your target audience in mind.

Having a dedicated, experienced writing team work for your brand, means that they get to know your brand better than anyone else. They deliver a consistent tone, message, and strong marketing effort. Plus, you’ll have peace of mind knowing that a team of professional writers is working on your brand and consistently coming up with fresh ideas.

Article writing services also open your world to a team of writers with experience in different industries. We can match the ideal writer to your business or article topic depending on your needs.

Apart from saving time, using a professional article writing service can save you money too. Instead of hiring a full-time staff member to write articles, you can rely on Goodman Lantern. We meet your writing deliverables without the added expenses of employing someone else for the task.

We’re all about quality and reliable quantities. Let us help you to keep your business top of mind with customers and search engines alike.

What Are the Reasons for Writing an Article?

A well-written article goes beyond informing your customers about your product or service. It also serves to boost your search engine ranking.

New content uploaded on your website benefits a business in four different ways:

1 – A search engine acknowledges that you have posted new content and rewards you with a better ranking as it sees that your site has been updated.

2 – Search engines recognise well-written articles that contain relevant keywords. This rewards its relevance by driving up search rankings. 

3  – The article allows your potential customers to find out more about your service and allows them to linger on your site longer. It ensures others see you as the expert in your field.  This will push your business up the search engine rankings, as your article is seen as a quality piece of content that search engines love.

4 – Articles, once published on your website, can be shared to a myriad of social media platforms such as Facebook and LinkedIn. Other websites may hyperlink to your article in reference too. This all contributes to your site ranking more highly with search engines.

Why Is It Important for Online Businesses to Write Content?

Online businesses function in a highly competitive environment. Delivering solutions, and insights via exceptional content connects your brand to your audience. Answering your target audience’s questions ensures your product or service stands out from the rest.

Quality content is a great boost to audience engagement and retention on your website. It has the added benefit that if customers enjoy reading your content, find it useful and credible, they will keep coming back for more. Better yet, they will refer you to friends or colleagues. Repeat visits and referrals – well now, that’s every business’s dream!

Goodman Lantern is your trusted article writing services provider. With a team well versed in copywriting, we deliver content that excites, educates, and engages with your target audience.

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