Originally published June 30, 2021 , updated on September 2, 2024

Everyone wants their content picked up by Google. Everyone wants their content to rank high in search results. But getting there is no easy task. Even industry experts and professional SEO content writing services need to stay on top of things. 

The Google algorithm changes regularly. As a result, it can be difficult to keep track of the various elements needed for good SEO. But we’re here to help. As an SEO content writing company, we have years of experience in this field. 

We have put together this ultimate guide to developing SEO optimised copy. 

1. Create Unique Copy

It’s tough to always come up with new things to write about or you may struggle to word things differently. But it’s essential to create unique content and never plagiarise what others have written. Not only is it illegal and morally questionable, but Google will penalise you in search results. If you’re struggling with this task, an SEO content writing services company should be able to assist you. 

2. Publish New Content Regularly

If your website is lying dormant, search engines won’t crawl it. Publishing something on a regular basis will alert crawlers to your fresh content. This results in search engines indexing your site and specific pages, and including them in relevant search results. 

Regular publishing also creates authority for your voice and brand. It shows others that you know what you are talking about. This, in turn, could prompt other pages to link to your copy or website. Backlinks are excellent for SEO. 

3. Ask for Backlinks

Speaking of backlinks; if you see someone mentioning you or your organisation online, ask them to include a link to your website or a specific web page. When other people share your articles and link to your website, it builds credibility. Search engines will see this and mark your copy and website as important within your relevant field or industry. It also shows that other people and companies trust and value what you have to say. 

4. Link Internally and Externally

Links within your content to other pieces are as important as backlinks. These links should click through to internal and external content. Think of internal links as a show of trust in your writing. The more you link to your own articles and other parts of your website, the more trust and authority you build across your website. You also build a link structure for your website this way. This helps search engines find your top web pages. Linking externally is also essential. When you link to another website that has a high SEO ranking and good authority, you are helping your own SEO, too. It builds more authority around your brand and gives your audience more information. 

5. Use Keywords

Keywords are one of the most crucial aspects of creating SEO optimised content. Do thorough research on keywords you should be using for certain topics and include these keywords in your copy. Don’t get carried away, though. Search engines don’t like keyword stuffing – when brands use their primary keywords too often on one page. Keywords are what people will search for. For example, if you are writing about top places to have dinner in Shoreditch, popular keywords and search terms would be “dinner in Shoreditch”, “top places to dine Shoreditch”, or similar. Make use of a variation of both short and long tail keywords in order to get the best results. 

6. Add Alt Tags to Images

This is an easily forgotten step when loading a new copy on your website. Alt tags are not seen on the page unless an image doesn’t load properly. Imagine you’re on a web page about buying wheelchairs, and the image doesn’t display correctly. What you will see in the image block is meant to be an alt tag. The alt tag would provide context for what the image is. This will help Google index your image correctly. Failing to include alt tags will work against you in search rankings. 

7. Have Relevant Meta Titles and Descriptions

The meta titles and descriptions are the first things you see when a website is displayed on the search engine results pages. This is what readers see when your page comes up in search results. If you have a meta title or description that doesn’t fit what was searched for, no one will click through to your website. Use keywords in your descriptions and ensure that it grabs the reader’s attention. 

8. Make Your Content Relevant

When creating SEO-based content writing, you have to ensure your copy is relevant to your audience and business. If your stories look random and completely unrelated to what people want from your organisation, your audience won’t come back for more. Keep your pieces on-topic and relevant. 

9. Ensure That Your Website Is Mobile-Friendly

According to Statista, 4.28 billion people accessed the internet via mobile in 2020. This means that over 90% of the global internet population use their smartphone or mobile device to browse the internet. You need to ask yourself if your website is mobile-friendly. If not, internet users are not going to stay on it for long. This will result in a high bounce rate, and it will indicate to search engines that your website is not valuable. All of this results in much lower search rankings. While there are ways to optimise your website for mobile, don’t forget to create mobile-friendly copy. This means that long pieces should be divided into chunks using subheadings. Use images if you can and keep things short and sweet. 

10. Use SEO Content Writing Services

Many companies are perfectly positioned to ensure that your content is SEO optimised. A professional SEO writer will know how to optimise copy for search engines. You don’t need to do it yourself. Also, don’t forget to use SEO plug-ins and online tools. These resources will tell you if your pieces are optimised for SEO and offer advice along the way. Some of the top ones include GDoc SEO Assistant if you are writing in Google Docs, Google Search Console if you want tips on how to better optimise your website, Ubersuggest for keyword ideas and Moz for assistance with SEO optimisation. 

Post Views: 287