Originally published October 12, 2021 , updated on January 18, 2023Reading Time: 5 minutes
The software-as-a-service industry has grown exponentially over the last couple of years. And it shows no signs of slowing down. In fact, reports suggest that the SaaS market size will have grown to USD307.3 Billion by 2026.
Considering the numbers, the SaaS industry is not to be taken lightly. As a result of the current and predicted growth, there is a massive demand for SaaS writers as well as content marketing agencies who specialise in this field. This is because great content marketing is one of the best ways to stand out from the competition.
If you are looking to hire content writers or you are a b2b SaaS writer, there are a few things you should keep in mind going forward.
Words Are Your Brand Identity
In an ever-changing online environment with new competitors constantly cropping up, it’s pivotal to instill trust in your users. Publishing relevant and informative content is what helps you to do that.
Through content you are able to unpack complex offerings and enlighten your potential audience as to why they need your services. It can be used not only to convince people to do business with you, but also to educate them. The more educated people are about what you do and how it benefits them, the more likely they are to become customers.
In essence, sharing valuable and educational content is how businesses create a brand identity and gain customers.
Simple Language Is Best
Whether you hire an in-house writer, outsource freelancers, or work with an agency, keep in mind that simple language is best.
SaaS is a complex industry, yes. But the writing doesn’t have to be. In fact, it shouldn’t be at all. Wordy text can demand too much from its readers. Ensure your copy is catered to your potential customers and they’re more likely to stick around.
Avoid filling your written work with technical terms and complicated jargon. Many of those who will make use of your service don’t necessarily operate in the same space as you. So, keep the language simple to avoid confusion.
SaaS Is for Everyone
This plays into the point above. SaaS is not reserved only for those in the tech space or those who are technically-minded.
Everyone — from teachers to HR practitioners to students and more — is making use of software as a service. Writers need to have awareness of this as they create content. All SaaS content should be inclusive of readers from all walks of life.
You never know who is reading your piece. So, ensure that it’s suited for a wide audience.
Staying on Top of Trends Is Important
If you want to write about SaaS or specialise in this field, it’s important to stay on top of trends in this space. Read up on the latest news in this sector as often as possible to stay in the know.
When a new SaaS product goes live, keep up to date on what people are saying about it. This type of background knowledge will filter through to your writing and help you write more informed pieces.
Technology and software move and change at such a rapid pace that it’s easy to fall out of touch with what’s happening. Avoid this by keeping clued up on the latest news and insights from the industry.
Staying on top of what’s happening in the industry is a good way to produce informative and relevant content.
Sell the Solutions, Not the Products When You Hire SaaS Content Writers
People want to know more about how you can help them. They don’t want to know more about your products. At least not at first.
Instead of trying to aggressively push your product with your words, take the approach of talking about the solutions that your products provide. For example, if you are a company that offers payroll solutions to small businesses, talk about how you help these businesses.
Instead of saying “Our products ensure a smooth payment process every month”, you can say something along the lines of “Small businesses often struggle with employee payments on payday. This is why you need a better payment process.”
The example above first highlights a common problem that small businesses face. Then it explores a potential solution. Avoid jumping straight into a product push. Once you’ve highlighted the solutions, you can then do a subtle product nod.
Don’t Be Scared of White Papers or Research Papers
The growth, expansion, and high adoption rate of this sector lends itself well to research and white papers. It’s bold to go down this road, but it could really benefit your business.
The joy is that most companies that provide software as a service already have data that they can use to form the basis of these papers. Your data is the evidence from which you can draw conclusions that inspire trust in your audience. Use your findings to your advantage and create in-depth papers about it.
There are so many benefits to creating white papers. One of the biggest is that it helps to establish you as an expert in your field. Once it’s out there, many other companies and writers will link to your paper when talking about the same or a similar topic.
When You Hire SaaS Content Writers, Ensure That They Understand the Product
If your writer doesn’t know your business, they will struggle to relay the correct information to your desired audience. That’s why any writer you work with needs to fully understand what it is that your business is offering.
Writers should also know who your biggest and closest competitors are. As the saying goes, knowledge is power. The more a writer knows about the industry and your business, the better equipped they will be to write for and about you.
Writers can go through your marketing materials, chat with your salespeople or have a one-on-one conversation with you. Whatever onboarding method you go for, ensure that you are giving them a clear idea of your business, its goals, objectives, and competitors.
The SaaS industry is here to stay, and content writing in this space isn’t going anywhere either. Whether you do it yourself, hire freelance SaaS content writers, or use a professional agency, content should be a top priority for any SaaS company.