Originally published July 19, 2017 , updated on September 13, 2024

Multi-part lead generation series on how to get customers using online outbound marketing. Within this 1 hour technique will get your sales pipeline from zero to 50 people trailing and buying your product or service.

OUR TRIED AND TESTED METHODOLOGY

1. Firstly, show you how to get email open rates 45-60%
⁃ Average open rate is 9.2-20%
2. Secondly, click through rate of be 4-11% and
⁃ Average CTR is between 1.25-5.13%
3. Finally, average conversion rate of 2-5%
⁃

(source http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/)

THIS VIDEO SERIES

The series of lead generation videos has three parts to it:
1. Firstly, building an Email
2. Secondly, building a Landing Page
3. Finally, sending Emails

——
SENDING EMAILS TO PROSPECTS FOR LEAD GENERATION

1. These emails are not necessarily spammy
2. They need to be very targeted
3. Should also have a genuine offer
4. Further focus on building a relationship
5. Send a maximum of two emails (offer + follow up)
—
STRUCTURE OF THE EMAIL FOR LEAD GENERATION. 

1. Firstly, never, never, never use HTML emails.
2. Who are you?
3. Your value add / benefit
4. Why is it relevant to me?
5. The Offer
6. Call to Action (CTA)
7. In addition, option to Unsubscribe

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