Originally published October 18, 2022 , updated on July 18, 2024

According to Industry Growth Insight, the global ghostwriting services market is set to grow at a Compound Annual Growth Rate of 6.5% between 2021 and 2030. And the increased need for ghostwriters is, in part, thanks to social media. Platforms like LinkedIn, Facebook, and Instagram have become core outlets for modern advertising, leading to a greater demand for quality content.

Using content to tell a story is where successful businesses get it right. But they don’t always have the time to craft this high-calibre content consistently. One common solution is to partner with a reputable ghostwriting company.

The Tradition of Ghostwriting Services: A Historical Overview

Even though we’ve seen a recent increase in demand, professional ghostwriting services aren’t an entirely new offering. Even Mozart wrote music for his wealthier clients, giving them the rights and credits. 

So, what does this have to do with scaling your business in the modern market? Well, using ghostwriting services to enhance your content is an effective form of marketing. One of the most effective, in fact. 

Here’s why.

Ghostwriting and Marketing

When you think of ghostwriting, two content forms usually come to mind. These are memoirs and novels. But, nowadays, professional ghostwriting services take on a multitude of forms. You can opt to have the following written by a ghostwriting company:

• Newsletters
• Blogs
• Articles
• Journals
• Whitepapers
• “How-to” guides
• Songs
• Scripts
• eBooks
• And, of course, fiction and non-fiction books.

But remember that ghostwriting can be applied to almost all content forms. That being said, let’s tuck into the online world of professional ghostwriting services.

Digital Ghostwriting

With the expansion of social media, content has become a core feature of advertising. It also facilitates brand building and drives company-client interactions. But that’s not to say it’s easy. In fact, the internet is cluttered with content. This makes working with the best content writing services more important than ever.

The more creative, authentic, and memorable your content, the more likely it is to stand out. But it all comes down to using storytelling as a way to drive your wider communication strategy.

Writing a Story That Sells

Creating effective brand stories and offering ghostwriting services isn’t easy. This work requires time, discipline, efficiency, expertise, and ample research. When choosing to collaborate with a ghostwriting company, businesses are usually influenced by two key factors: 

1. They may lack the required writing expertise, no matter how knowledgeable they are in their industry. 
2. More often than not, they’re under heavy time constraints. 

The best content writing services understand that writing winning content takes time. What’s more, they’ve got the time and the team available to do it. 

This means these writers can consistently pump out quality content – building onto and even enhancing your existing brand voice. These are just some of the reasons successful businesses opt to outsource professional ghostwriting services. But there’s more to it.

Why Do Businesses Opt for Ghostwriting Services?

Ghostwriting services are highly relevant today. In a world of content marketing, trust, reputability, and online credibility must be earned through a business’s brand voice. That’s why the best content writing services ensure your brand is connected to its audience and that experts communicate your message.

Easily Expand Your Audience

Ghostwriters almost always have a background in journalism or marketing, so they understand the value of marketing and SEO. 

When businesses publish large quantities of high-quality content with the help of ghostwriters, a few things tend to happen: 

1. They start to see an improvement in their website traffic and SERP page ranking for relevant keywords.

2. They get more traction on social media because their audience engages more regularly with their content. This results in an increase in followers who are, in essence, prospective customers.

3. They get a return on investment because, even if their conversion rate stays the same, their pool of prospects widens, resulting in increased sales.

Note that your audience won’t want to be the unfortunate recipients of spam. This means that poorly-written content is to be avoided at all costs. At the end of the day, you want your content to be as credible as your brand, so getting the help of professionals is essential.

Professional Ghostwriting Services Stay True to Tone

On top of expanding your audience, hiring professional ghostwriting services helps businesses to stay true to their tone and style.

For example, eBooks have a very particular style in comparison to journal articles. Editorial letters and blog posts have their own style and format, too. To add to this, every business has its own unique brand tone that must be consistent across platforms and formats. Professional ghostwriting services can help businesses establish an appropriate tone if they don’t already have one, but they’re also adept at mimicking an existing tone in any format.

Content and Credibility: The Key

Many businesses use ghostwriting services to showcase their expertise and contribute meaningful perspectives to industry-relevant topics. This makes content marketing and ghostwriting services an excellent way to build credibility.

Even though internal teams understand their company’s offerings intimately, remember that writing is a skill. Explaining concepts in writing isn’t always easy. This is why businesses partner with ghostwriters in the first place. This way, they can publish accessible and easily-digestible content that is sure to connect with their audience.

Expert writers are able to craft content that’s both interesting and engaging. They also ensure that it’s easily read and understood. When well-communicated, ghostwritten content is a surefire way to gain company credibility and build client trust, online and in real life.

Choosing Your Ghostwriter

Ghostwriting is about conveying another company or person’s story in their own voice. This can be difficult, and it requires experience and expertise.

Note that ghostwriting is not an entry-level position. Your ghostwriter needs to be able to manage a large project successfully while writing in YOUR voice. 

So, we recommend asking for samples to get a gist of the writer’s work and history. Getting insights into their process might be helpful, too.

When opting for ghostwriting services, you have two main options: Work with a ghostwriting company or opt for a freelancer. Let’s delve into the pros and cons of each.

A Ghostwriting Company: Your “Go-To”

First off, content marketing is one of the most popular marketing forms to date – it’s also one of the most effective. This is because the majority of advertising is done online or through word of mouth.

Almost half of your future clients or prospects are going to research your business before they decide to work with you. You need to have credible content available that wins over your client base.

You might be an expert in your industry, but being an expert in writing is a different skill set altogether. It’s also necessary to be able to put together a linear argument and adjust the content’s tone and style to suit your audience. Perhaps the most challenging of all, you need to be able to engage your reader.

Opt for an Agency 

Outsourcing your content through an agency streamlines your content creation process. First off, they’ve vetted every writer. This means you know you’re signing on for quality, reducing the admin of needing to vet writers yourself.

An agency ensures that the job is done quickly and efficiently, prioritising every written task so that you and your team don’t have to. They also have a network of writers versed in various industries. So when you work with an agency, you’ll gain access to someone who already has experience in writing for your industry. 

Another option when looking for professional ghostwriting services is to work with a freelancer independent of an agency. This might seem more budget-friendly, but there are hidden costs to consider.

The Alternative: Finding a Freelancer

Working with a freelance ghostwriter might cut fees, but it comes with its own challenges. Companies that outsource to independent contractors will typically need to manage the project. While this isn’t a problem for everyone, it can be a time and resource-consuming process, so be aware of this while you’re making your decision.

By now, you might have a few questions. We’ll answer the most common questions we come across as a professional ghostwriting company.

Your Most Common Questions Answered 

What Do Professional Ghostwriting Services Cost?

As the saying goes, you get what you pay for. Ghostwriters charge according to their level of experience, which usually shows in the content they produce.

Ultimately, the cost depends on the scope of the project and the ghostwriter you decide to work with. Working with a ghostwriting company might be more costly than hiring a freelancer, but it gives you access to writers versed in the craft. More often than not, working through an agency will save time and is likely to result in a more consistent quality of work.

While professional ghostwriting services may be more costly through an agency, it’s an investment worth considering for most. Since your name or brand will be on the project, your reputation is at stake. Bear that in mind while making your decision.

Is Ghostwriting Legal?

Ghostwriting is entirely legal. After all, you’ve paid for the copy, you’ve generated the ideas, and you understand the facts. You simply need the story moulded into a narrative. It’s why ghostwriting companies exist.

Who Owns The Work?

Ultimately, if you paid for the work, you own it. However, ensure there is a paper trail to prove it.  When working with a reputable ghostwriting company, this shouldn’t be an issue.

Look online for recommendations, testimonials, and sample pieces to get a feel of the professional ghostwriting services you decide to hire.

Is My Privacy Protected?

Make sure that your ghostwriting services sign a non-disclosure agreement (NDA). This makes it illegal to share any information that you’ve shared with them, including the fact that they wrote any content that has your name on it. But don’t worry; a reputable agency will be sure to follow all the necessary protocols.

Let’s Connect

Outsourcing professional ghostwriting services is a surefire way to share your brand story effectively. So, why not reach out to our team? We offer SEO-informed ghostwriting services that can entice and expand your audience. When working with us, you’ll also have access to your own project manager at all times. This way, you can be sure that the project is heading in the right direction and that you’re satisfied with the stories we sculpt for you.
Ask for a sample piece, view our case studies, or get right to it and get in touch.

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