Originally published August 18, 2022 , updated on January 16, 2023

Search engine optimisation (SEO) has helped companies increase their market share, fill customer pipelines, and establish firm reputations since the late 1990s. Search engines have become more popular since the early days of the internet, with over 5 billion daily searches on Google highlighting this trend. 

The shift to search engines makes plenty of sense for consumers and brands. Consumers rapidly find relevant information that addresses their questions, and brands gain traction for answering these questions. Business owners understand they must focus their marketing efforts on consumer behaviour. They spend the most dollars and time on platforms and opportunities that attract the majority of their target audiences. Some businesses seek enterprise SEO solutions to improve their rankings faster. The enterprise SEO consultants on these teams can offer optimal suggestions and produce content on behalf of the business.

SEO can continue driving traffic to your site even when your operating hours are over. When it’s done well, an SEO strategy can bring sales around the clock. Harnessing these five SEO advantages will help you get the most out of your search engine results. You will have an easier time filling your calendar with appointments, getting product demo requests, and increasing sales.

1: Write Content Around Keywords

Every SEO strategy revolves around content. Google wants to fill its search results with valuable resources, such as blog posts, podcast episodes, and videos. Writing blog posts can bring people to your website and build trust with your existing audience. However, producing new content does not guarantee higher traffic numbers and conversion rates.

Some business owners follow a publish and pray approach. They publish article after article, hoping their next article gains momentum and magically brings people to their websites. Rushing towards the next content idea without much thought can lead to missed opportunities and wasted time. Enterprise SEO services can help you create a strategy that generates more reliable results.

It’s no secret that some articles perform better than others. Some blog posts get very little traction, while others can change the entire direction of your business. These resources have high time commitments and varying results. No one can guarantee success, but keyword research increases the probability of success in your industry.

Keyword Research

Keyword research is the process of finding keywords with high potential. Business owners look for keywords with relatively low competition and high demand from search engine users. Using long-tail keywords rather than broad keywords with one to two words can help you rank highly. You can gain momentum with niche keywords and scale your way up to broader topics. Some people do keyword research themselves or work with agencies that provide enterprise SEO solutions. These agencies help you capitalise on the advantages of enterprise SEO.

Using keyword research can help you find optimal ideas that have a greater chance of success. You can produce the blog post knowing you have the right keywords instead of figuring it out later. Knowing the keywords while writing the first draft can save time between fewer revisions and edits. 

The content you create will continue ranking and attracting new visitors for years to come. Selecting the right keywords will put you on top of search results sooner. As your website and articles age, Google will start to see your brand as a top authority in the space. This credibility will strengthen every future blog post you publish from an algorithmic standpoint.

You can use several SEO tools to discover the right keywords or have professionals do it for you. Some agencies help with keyword research and article production, giving you more time to talk with potential customers.

2: Build Backlinks

Business owners can implement several SEO strategies to get noticed and increase their market share. Few of those strategies work as effectively as building backlinks. Enterprise SEO consultants view backlinks as the foundation for effective SEO plans. These backlinks act as social proof and tell Google that your website is credible. Some companies boast about how they got featured in large media publications such as Forbes and Inc Magazine. Mentioning this publicity strengthens how consumers perceive them. The same effect happens anytime another blogger, podcaster, or YouTuber links back to your website.

You can produce great content and hope people link to you organically, but most business owners create their own opportunities. Writing guest posts and appearing on podcasts are two of the best ways to generate a steady stream of backlinks. Each appearance enables you to promote your website or lead the audience to a specific blog post on your site. Some backlinking efforts point people to the company website, while other efforts point visitors to specific pages on your website. Both strategies will improve your SEO, but pointing people to specific pages will also strengthen the SEO for the selected pages. Getting this much publicity requires a substantial time commitment, but enterprise SEO services will happily connect you with great opportunities. 

Podcast Appearances

Guest posting and podcast appearances tend to amplify your opportunities. Podcast hosts may see your episodes on other people’s shows and invite you to appear on their shows. Guest blog owners may see your content on other sites and invite you to contribute. You can’t guarantee this outcome and should send several pitches each week, but some opportunities eventually find you.

You can combine guest post outreach and podcast pitching with HARO listings. Help A Reporter Out releases daily email newsletters containing media opportunities. Some of the largest media companies use HARO to find guests for their stories. You will get more visibility from HARO queries and another backlink to your website.

Backlinks increase your credibility to search engines and consumers. You can show people where you got featured and demonstrate your reach. Getting featured in more publications can help you land additional media opportunities. All of these opportunities can lead to more prospects for your business. Since these resources stay on the web, they can continue filling your pipeline for years to come.

3: Get More Active on Social Media

Social media is useful in its own right and amplifies the advantages of enterprise SEO. These networks help you find prospects and continuously engage with them. Each social network acts as its own search engine and can increase your visibility if your content performs well. A social media presence helps you find more people and interact with your audience. Some businesses frequently talk with their followers, turning fans into superfans.

Social media also influences how Google ranks your content. Google ranks articles highly if the algorithm believes users will benefit from them. Some of Google’s algorithm elements reflect consumer behaviour. Google will consider how many social shares your blog posts receive when deciding how to rank them. People only share content they learn from or enjoy, sometimes a combination of both. Receiving a social media share is the ultimate compliment, and Google knows this truth. 

Sharing Your Content

Becoming more active on social media will increase the likelihood of people sharing your content with their audiences. If you share your blog posts on social media, some people will re-share your post and publish social media content that promotes your older articles. Enterprise SEO solutions can produce content designed to get more shares. They understand consumer psychology and why people share blog posts. The social shares will expand your reach on social media and help your content rank higher on algorithms. 

Business owners can increase social shares by including social sharing buttons on their websites. You can use plugins to display these buttons at the top or bottom of your blog posts. Some plugins also let you have social sharing buttons that move as visitors scroll down. Agencies with enterprise SEO solutions know which plugins to incorporate for optimal social sharing. Presenting a call to action will also increase the odds of social sharing. A focus on social media sharing accomplishes multiple objectives simultaneously: you grow on social media while getting more traffic from Google.

4: Strengthen the Buyer’s Journey

The moment someone learns about your brand, they embark on a customer journey. During this journey, the consumer learns more about your brand and makes a decision. Some people walk away after the first encounter, while others will read more of your articles and consider buying your product. 

Many businesses use the same buyer journey for each customer. They don’t optimise their content to address differences between customer avatars. Some people need to learn how your product or service can help them. Other people know how your offer helps, but they need to believe you are better than the competition. 

Enterprise SEO consultants can identify content ideas for each stage of the customer journey. Creating these assets and finding complementary keywords enables your company to provide more relevant content for each customer avatar. 

SEO provides many entry points into your brand. Enterprise SEO solutions firms have writing teams that consider how your prospects think before finding your website. They brainstorm a prospect’s questions and desires. This planning produces great copy, but it can also improve conversions for your sales calls, landing pages, and other resources. 

Your SEO efforts will generate analytics for your company. This data will reveal what your prospects think about central topics in your industry. You will learn which types of articles and ideas gain the most traction. Following the data can help you create tailored solutions and blog posts for your customer avatars. Data removes the guesswork within each stage of the customer journey.

5: Gain Professional Enterprise SEO Solutions

SEO can change the trajectory of your business. You can hit revenue milestones sooner and set more ambitious targets. Search engines can provide steady and growing traffic streams to your website. The strategies you use to rank up on the algorithm will put you in front of more people. Backlinking, social media marketing, and content creation all bring traffic on their own. The SEO advantage is complementary.

However, these strategies require a significant time commitment. For a backlinking strategy, business owners pitch to several podcast hosts and guest blog owners each day. They then have to allocate time to write guest posts and appear on podcasts if they get approved. Companies with social media presences must schedule posts frequently to get in front of their audiences often and build trust. These efforts don’t generate overnight results, but continuing to post while reviewing analytics can improve your growth over time. Content creation can take up a few hours each day if you want to accelerate your SEO results. All of these efforts pull at a business owner’s most valuable resource: time.

Outsourcing Importance

Business owners quickly learn they can’t do everything themselves. Some business owners hire for skills they lack. You may have a vision for what an app should look like, but you may need to hire a coder to turn that idea into a completed app. Business owners also hire for skills with significant time commitments. You may know how to write a great blog post, but writing a blog post can take over an hour. Experienced writers from enterprise SEO services find the right keywords, plan out the content, write the first draft, make revisions, optimise for search engines, and make a few tweaks before hitting the publish button. It takes considerable time, and not every business owner has enough of this resource.

Some companies cut corners and hire a writer, but this solution has risks. You would have to vet a writer you bring onto the team. One of the advantages of enterprise SEO is that these services have writers complete rigorous tests before letting them work with clients. Agencies have their writers complete test articles and work on internal content before letting them write for clients. They provide writers with style documents on your behalf, so the writers know what tone to use when talking about your brand. 

Enterprise SEO solutions can speed up your company’s growth with less effort. It’s the reason why many clients turn to Goodman Lantern for their content. Goodman Lantern provides everything your business needs to thrive online. You can get assistance with content production, ads, social media marketing, and other marketing channels. Goodman Lantern has worked with hundreds of corporations and small businesses, including SoftBank, Pearson, and TikTok.

Want to learn how Goodman Lantern can jumpstart and accelerate your SEO? Contact us today to see how we can work together.

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