Originally published February 13, 2022 , updated on August 13, 2024

The goal of any eCommerce website is to increase its online sales. Marketing each product is an essential aspect of increasing sales. But with so many competitors, how do you stand out online and ensure your products are chosen in a saturated marketplace?

Two words: Content Marketing. Carefully arranged words are an excellent way to engage your customers and initiate a buyer journey. If your business is eCommerce-based, then content marketing is one of the best ways to boost online sales.

eCommerce writing services can offer your business a range of conversion-centric copy. This can include anything from articles to product descriptions, social media posts to advertisement copy. But for an eCommerce business, making use of eCommerce copywriting services could be one of the best ways to increase sales. 

According to an online report, a business with an active blog can look forward to 55% more web traffic. These businesses also have a 434% higher chance of being indexed by search engines. 

These aren’t the only reasons why blogs are great for your eCommerce company. We’ll explore a few reasons in this article and how you can engage eCommerce writing services to help your business grow.

Blogs and Articles Increase Search Engine Optimisation

The more regularly you release content on your website, the better it is for your business’s growth. But creating and distributing blogs consistently can be a time-consuming endeavour. An eCommerce writing service can manage the entire process seamlessly, and they’ll do it with expert SEO knowledge in mind. 

SEO is incredibly important for online-based businesses. When your blogs are optimised by professionals who are versed in best SEO practices, it makes your content more visible to search engines. Your website and your products then become more visible to your potential customers. This could even convert casual readers into active buyers.

One of the most important things blogs will do for your SEO is answer questions your customers might be asking online. The more in-depth your blogs go in answering these questions, the more likely Google is to reward your site and bump up your rankings. This is ideal because you want to be found on the first page of Google’s search results. Better yet, you want to be found at the highest possible position on the first page. eCommerce writing services will ensure that relevant topics and SEO-oriented copy fills your blog so that you rank on Google. This increases your website traffic (and sales!) by extension.

Providing Customers With In-Depth Product Information Enables Them to Make Informed Purchasing Decisions

Human nature is such that we want to see things in person, to touch and feel before making a purchase. But with the migration to online shopping and eCommerce, this is tangible interaction is limited. The adapted approach for many online shoppers is to carefully deliberate purchasing decisions. People tend to do this through product and brand research. This means that potential buyers weigh your business up against the competition. 

One of the most effective ways to demonstrate why your business is the better choice is to create engaging copy. A blog can help your eCommerce business build trust and inform your audience with memorable content. Just like a review, a blog can speak about the advantages of a product or service. eCommerce copywriting services will help with product descriptions and explanations. This increases your conversions because it helps prospective customers make informed decisions. Customers who feel they are making informed decisions are far more comfortable buying products online. 

eCommerce Copywriting Allows You to Share Updates That Engage Customers

When your business releases new products, updates, or has exciting news, a blog is the perfect place to announce it. Releasing new insights on your blog will serve as relevant and valuable information to your customers. 

Not only will eCommerce copywriting bump up your search engine rankings, but it will also drive engagement with your audience. When your company shares exciting and relevant news, your audience is far more likely to remember your brand. Some readers could even share your content with others.

Good Copy Builds Brand Awareness

While releasing news articles on your blog might be great for engagement, it also has other benefits. One of the most important benefits is that blog content can build brand awareness and establish you as a thought leader in the industry. 

A thought leader online is seen as a trusted and credible enterprise. Consumers turn to thought leaders for advice and are more likely to purchase from them. The more trust you garner, the more referrals you get. When a customer likes what they see, they will often share it with their friends or colleagues or refer them to your site. Publishing copy that adds value to the lives of your readers will result in the natural expansion of your audience. 

Written pieces that are of a high calibre also serve to build a lot of vital brand recognition. The more aware consumers and potential customers become of your brand, the more likely you are to build brand loyalty with them for the future. 

The trick is to use eCommerce writing services to deliver regular content pieces that keep your business top-of-mind. After all, brand loyalty only lasts as long as brand awareness is maintained.

Professional Content Can Be Banked for Later Use on Social Media

A little-known secret is that you don’t have to only post your content once and on a single platform. When you get content created by professionals, you’re also getting a bank of copy that can be cut up and shuffled around at a later stage. The lines that stand out in a blog could be the perfect kick-off point for a shareable LinkedIn post. Or perhaps the title works well as a Tweet, which you could then also link back to the original blog to drive traffic to your site organically. 

The most effective way to do this is to take note of what your readers are engaging with and to recycle that copy down the line. The best part is that it drives more traffic to your website and increases brand awareness with minimal extra effort. This places you in a great position for consumers to explore your other pages containing your items for sale. The more traffic on your site, the more people to potentially explore your eCommerce section, and the more sales you are likely to have. 

eCommerce copywriting services offer superb value for money when you consider all the benefits. Using a professional content agency will make this a swift process. It’s easier than ever to find content writing services to boost your business, and Goodman Lantern is a great place to start.

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