Originally published May 12, 2022 , updated on July 30, 2024

If you are a business owner and you want to see your company grow, you need to invest in a content strategy. When you enlist the services of a content marketing agency, you’re signing on for a service and a strategy that will take your brand to the next level. 

Content marketing is not a passing trend. It’s a proven strategy that millions of businesses use to boost their brand awareness and drive sales. It’s one of the largest forms of marketing out there and therefore, is not something your company can afford to ignore. Did you know that 88% of B2B businesses already use content marketing? Make sure you are on the right side of that statistic and reap the benefits a content marketing agency can deliver. Read on as we discuss how this practice can catapult your company to success. 

The Services a Content Marketing Agency Offers

Using an agency to create copy for your company gives you access to a team dedicated to your company’s success. The team will bring a level of professionalism to your brand, but they also bring different layers of experts that offer so much value. 

All copy created starts with the research team, who thoroughly look into relevant topics, data, and keywords. This is supplied to a skilled writer whose experience falls within your industry. The writer will craft your copy with great SEO writing practices and a style suited to the chosen format. This is all checked, ensuring the best standard is kept, by an editor. 

The distribution team handles the placement of your copy. Should it be an article, they’ll get this posted on your website. If your commissioned content was a press release, the distribution team will reach out to media houses to give them your copy. All of this is expertly handled by a project manager who oversees your copy from research to creation to distribution. A professional agency’s process will save you so much time. 

Improve Your Search Engine Optimisation and Drive Website Traffic

Search engine optimisation, or SEO, all stems from fantastic content marketing. Good copy that is relevant to your brand will improve your website’s chances of being found in an organic search. Since most internet users today completely disregard the top paid search results on Google, the first organic result is the best place for you. 

An agency can develop quality copy consistently to keep you on the first page. It will typically follow three best practices to do this. The first is to make sure it creates brand-relevant content regularly. Google loves new copy, and it will reward your company website for it. Publishing new content at least twice a week will have enormous benefits for your SEO. 

The second practice is the use of relevant keywords strategically placed in your copy. When a consumer searches for a phrase or question that contains those keywords, your content can come up on Google to answer them. If many users find your result useful for the keywords they search for, and they spend time on your site as a result, the search engine will reward you with a better ranking. 

Content marketing agencies will also use backlinks from a reputable website to help build trust in your site. This works like a reference where Google notices the backlink is from an authoritative site and improves your ranking based on this. 

The more your digital content marketing agency can produce, the more likely you are to rank on Google’s first page. This all serves to drive more website traffic your way. This is excellent for a brand. 

Develop a Brand Persona

A brand is not just a logo and some fancy corporate branding. It’s about the values it represents and the aspects that make it unique. All of this is important to factor into a brand personality. A content marketing agency can establish your company’s unique brand identity and voice. Consequently, using superb copy will create a picture of what your company is, what drives the business, and highlight the attributes that make it stand out. 

Using the correct style and tone needed for your company, an agency will tell your brand’s story. Keeping this story consistent across platforms will help set your business apart. It also builds brand recognition and creates an emotional association with your audience. A great example of a brand persona is Nike. Reimagined as a person, Nike would be exciting, cool, innovative, passionate, and into health and fitness. 

A business that communicates its unique personality is remembered and engaged with.

Establish Trust and Credibility

Every business thrives off a trust-built relationship they have with clients. To make a sale, a customer certainly needs to know they are going to be able to rely on your service or product. You need to be seen as the expert to establish the kind of credibility that leads to trust. A digital content marketing agency can help with this. 

Copy that is informative and useful helps improve credibility with your audience. When your writing is relevant and explains to your customer the benefits they can expect to see from your brand, they’ll be more likely to buy from you. This marketing strategy aims to build more authority than your competitors without pushing a hard sell. You want to be seen as the industry expert!

Great examples of content include showcasing innovations from your brand, how-to guides, and news articles. So the more you empower your consumers with knowledge about your company, the more they’ll trust and opt for your products. This is excellent for repeat business. These consumers might even refer their friends and family. 

Enable your business to flourish by using the services of an established content marketing agency like Goodman Lantern. We offer a team of passionate individuals to provide expertise to your brand every step of the way. 

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