Originally published March 24, 2022 , updated on June 19, 2024

Many businesses rely on blogs to gain visibility and increase sales. Blog content ranks on search engines and aids in customer research. A whopping 81% of retail shoppers research a product online before making a purchase. 

These consumers read posts that answer vital questions about the product or service. Quality, optimised content gets favourable placement on Google’s algorithm. SEO blog writing services can get you on the first page of Google for important keywords in your industry.

Some businesses think they can do it themselves, but getting a digital content marketing agency on your side can work wonders. These agencies provide copy that fits your objectives. We review your posts, plan out keywords and topics, and produce the copy for you. 

We’ll discuss some of the reasons your business should invest in blog content.

Blog Content Writing Services Provide Consistently

Consistently producing new copy keeps you top of mind. It engages your audience while opening the door to more traffic. However, not every business owner has enough time to post copy every week. 

According to Orbit Media, it takes over 4 hours to write a blog post. The average blog post continues to get longer, and people spend more time writing them. Blog writers research facts, outline blogs and perform other tasks before publishing their piece. These writing trends make it difficult for busy executives to produce enough content for their audiences.

This time commitment doesn’t even include post distribution. You’ll have to promote content across your social media profiles. Savvy bloggers will also build relationships with other bloggers to get backlinks. It’s a lot of work.

Blog writing services take content creation off your shoulders. Instead of writing blogs, you can delegate the responsibility. Some of these services will also handle growth and distribution strategies. 

Business owners scale operations by delegating some tasks. Few business owners do their own accounting, legal, and web hosting. Content creation is vital for your brand’s growth. Investing in blog content writing services lets you capitalise on the asset without the stress of consistently producing new copy.

A Content Marketing Agency Helps Your Company Rank Higher on Google

Creating copy won’t guarantee high Google rankings. 82% of marketers leverage content marketing to reach new customers. This influx of activity gives Google more choices than it can showcase on the first few pages.

A content marketing agency understands what it takes to optimise posts for SEO. You’ll have a team of professionals conduct keyword research to find the hidden opportunities. These professionals use advanced tools and analyses to discover insights you can’t get for free. 

You can wing it and hope your website ranks, but you could also waste a lot of time. Remember how we mentioned it takes over four hours to write a blog post? If you’re investing that much time into something, you’ll want the best results. A digital content marketing agency can improve your results without more time on your end.

Search engines look at various pieces such as keywords, meta descriptions, and other components when ranking websites. Blog content writing services know these pieces and optimise your copy. You don’t have to worry about staying up to date on the best SEO practices. We do that for our clients so they can focus on other areas.

Getting SEO right the first time provides long-term traffic. Posts can stay on the first page for a long time and drive residual traffic. Agencies help your website get top placement and remain there for a long time. 

Blog Writing Services Provide Engaging Content

SEO optimised copy positions you ahead of the competition. Prospects will see your brand first, click on your link, and read the article. The search engine gets people to your website. Your blog keeps people engaged.

Engaging content increases the average time people spend on your website. Visitors who browse through your website will remember your brand. Each post builds trust and helps convert leads into customers.

Bland copy creates the opposite effect. Visitors won’t stay on your website since they can find another choice. This won’t lead to new sales, and all of the SEO optimisation strategies won’t save poorly written copy. 

Engaging content isn’t only about accurate grammar and punctuation. This content provides value, data-backed analysis, and other vital elements for readers. 

Anyone can write a quick blog post. These blog posts increase your presence, but mediocre copy will hurt your brand’s reputation. People will believe your offer isn’t up to par if your content isn’t superb. 

The professionals providing blog writing services work hard to refine articles. They edit posts to improve readability and flow. These changes make your copy more helpful for your readers. Valuable copy increases the likelihood of a reader performing an action, such as subscribing to your newsletter or buying your offer.

Increase Your Revenue

Content increases brand awareness and increases your top-of-funnel visitors. Engaging blogs move people along the funnel and introduces them to offers, increasing revenue in the process. 

Content creation can produce a positive ROI now and in the future. The content we create stays up forever. Anything we publish with you today can drive residual traffic over a decade from now. 

As you produce more content, you’ll get access to more data. You’ll see how your audience engages with each post. These metrics reveal what your audience enjoys and can inspire future offers and copywriting projects.

Some content marketing agencies provide more than just blog posts. In addition to consistent posts, you can get help with sales page copy, website conversions, growth, and other essentials. All of these assets combined with blog content will boost your marketing strategy.

Goodman Lantern wants to see your business implement a successful marketing strategy. We can provide you with blog content and everything else you need to increase your bottom line. It’s time to capitalise on content marketing to reach new customers.

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