Originally published August 16, 2021 , updated on August 30, 2024

As a business owner and industry leader, you probably have plenty of industry knowledge. If your core business is creating new digital marketing platforms for fintech companies, you are likely quite clued up on both the digital marketing and fintech sectors. But, what are you doing with this knowledge? A great idea to share some of this knowledge with other industry professionals and customers. This is where ebooks and an ebook writing service comes in.

eBooks provide an opportunity for you to share your knowledge with the world. These books contain knowledge and information that educate and inform potential customers. It becomes a subtle sell for your services and adds more value than you could imagine.

Here are some top reasons your small business needs an ebook and how professional content writing services can help.

Using an eBook Writing Service Gives Insight Into Your Values and Beliefs

eBooks are highly detailed and can be used to convey your company values and beliefs clearly. Let’s use the same example above. Imagine you are a company that creates new digital marketing platforms for fintech companies. Why did you start this business? What makes you feel so passionate about digital marketing for fintech companies?

Perhaps you realised that small businesses were struggling with customer payments. These business also had little knowledge of which fintech companies could help. In this instance, you can create an online/electronic book to talk about this passion. Highlight the struggles of small to medium enterprises (SMMEs) and why fintech companies are so crucial to SMMEs. Then talk about how your business assists with this. An ebook is an excellent tool for talking about what drives you.

It Can Become an Evergreen Resource for You and Others

A detailed ebook can be a resource to use for years to come. When you need to provide other people with information about your business or a certain topic, you can simply refer them to your online book.

This content also becomes a resource for others in your sector or similar industries. When other companies, news outlets, websites or blogs want to talk about a topic covered in your ebook, they can use and cite your resource as part of their research. Not only will you get credit for the information, but they could potentially link others to it as well.

Great Material for Sharing With Potential Customers

You don’t always want just brochures and marketing material to share with customers. In this case, ebooks are a handy way to store everything in one place. By producing an electronic book for your company, you also generate material that you can easily share with any potential customers and clients down the line.

Yes, it’s a lot of work to get this done initially. Perhaps you don’t have the time or expertise. But there’s always the option of using ebook writing services or a professional content writing service to do the job for you. Agencies who do this type of writing for a living will know exactly how to write according to your brief. They will get the job done on time and, most likely, a bit more polished than if you had it done internally.

An eBook and eBook Writing Service Can Create Authority Around Your Brand and Voice

Seeing your name as an author on a book with your company logo is a great feeling. Not only is it something to be proud of, it will help you earn respect among industry peers. Writing a digital book creates authority around your business and builds brand credibility. Imagine you create an ebook that everyone refers to as an industry bible. Wouldn’t that be something amazing?

These books give credibility to what you do and position you as an expert in your field.

eBooks Give You Access to Information About Your Customers

Create a sign-up section for people wanting to access your ebook, which will take them to a downloadable version. The benefit for you is access to information.

Having people fill out a form to download your ebook gives you access like who they are, where they work and why they want your ebook. This gives you insight into your customer base and provides you with a way of reaching them for new business. This brings us to our next point.

An eBook Writing Service Can Give You Solid Leads

This is possibly one of the biggest reasons to use an ebook as a marketing and sales tool. When people download your ebook and input their information, you can see the work they do or the industries they work in plus other data that they freely share.

This information can be used to reach out to the potential clients or customers downloading your ebook. Once you find out who your customers are, do a follow-up. This could be in the form of a sales call, a carefully crafted email or setting up an in-person meeting with them. Use this follow-up to highlight how your business can help them and their company. Of course, keep data laws in mind when doing this. There are strict rules in place in many regions on how you use and when you can use data.

An eBook Is Paperless and Good for the Environment

It’s very tempting to print brochures, guides and books. But it can also be really bad for the environment to do this all the time and with high volume. How many people hold on to physical marketing material for a long time? Not many. They are typically thrown away and often end up in landfills. As such, ebooks are more environmentally friendly.

In addition to this, when people download a digital version of a book rather than buying a hard copy, they have access to this virtual version all the time.

There are so many benefits to writing an ebook for your small business. While you might not have the time or resources to handle this yourself, some top companies can do this for you. You just need to find the best ebook writing services to suit your company and brand.

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