Originally published October 17, 2022 , updated on July 18, 2024

In today’s day and age, grabbing the attention of people surfing the internet is more important than ever for achieving marketing goals. To reflect this, it’s good digital marketing practice to incorporate visual elements alongside written content. A scientific study by Frontiers found that video content was effective at boosting interest in complex scientific ideas despite a disorganised publishing schedule.

Businesses have also proven over the last decade that scriptwriting for social media, in particular, can be used for the purposes of ‘viral marketing. This is where an audience organically shares the message behind a product or service. A great example of this is IHOP’s 2018 campaign, where they temporarily changed their name to IHOB (International House of Burgers). Among the results were 42.6 billion earned impressions and over 27,000 earned media articles.

This blog will specifically explain why you should consider investing in professional scriptwriting services for your business. 

Business Applications of Scriptwriting Services 

The services of professional scriptwriters can be called upon for many types of online content. Practically anything that features audio is fair game and even then, you may need a silent video with scrolling text for headphone users. Here are some uses for scriptwriting services:

• Explainer videos
• Podcasts
• Video essays
• Adverts
• Public speaking events
• Social media posts

The main purpose of scriptwriting is to help realise the core concept within the piece of content you’re producing. Without a clear direction, your video content can risk failing to grab the viewer’s attention. With an expertly crafted script, it’s more likely your content will be interesting and easy to digest. This is because professional scriptwriters pick the most relevant pieces of information around a topic and use language techniques to ensure they are spoken about in natural ways.

How Scriptwriting Services Can Benefit Your Business

Video-sharing platforms exploded onto the scene in the 2000s, with many continuing to produce record profits today. As an example, YouTube was launched in April 2005, and by the end of that year, it had an average of 20 million daily users. In 2021, the site generated close to $29 million in revenue. Scriptwriting services give your business’ content the edge it needs to tap into powerful marketing avenues like this. Social media sites like Twitter and Facebook also offer opportunities for businesses to share visual and audio content. 

The following are ways that professional scriptwriting services can enhance your online content and overall approach to digital marketing.

Quality Control

Enlisting the help of professional scriptwriters ensures your content is just that – professional. This is largely thanks to the thoroughness of the scriptwriting process. With the help of an SEO content marketing agency, your script will be tailored towards your target audience. Also, it will be filled with valuable information and have style as well as substance.

What’s more, some types of content require a nuanced approach. Scriptwriting for podcasts, for instance, requires enough research to fill anywhere from 30 to 60 minutes. At the same time though, the script has to allow for conversational moments, sponsorships, music, and vocal cues. In this way, scriptwriting services help your content be interesting without deviating from its core message.

Tap Into Your Audience

Scriptwriting service providers tend to be individuals or agencies that have their finger to the pulse of online trends. They then use this knowledge to determine what topics your audience is looking to consume at any given time. As such, scriptwriting services can give any audience content that provides real value. Furthermore, professional scriptwriters are experts in adapting text to a spoken context. They use language and verbal cues to make content engaging and characterful. Scripts that simplify complex themes and topics for your audience help cultivate an air of authority around your brand. This also allows your business to connect with potential customers on a deeper level, increasing your chances of lead conversion.

Many scriptwriting professionals are experienced in optimising content for search engine ranking. Some SEO content marketing agencies, like Goodman Lantern, will offer scriptwriting services to help businesses reach the people they want to reach. Even at the planning stages of a video project, we can particularly help you implement proper search engine optimisation techniques that don’t dilute your message.

Efficiency

Yes, scriptwriting services incur a cost, but they’re a cost-effective marketing tool in the long run. Producing film for digital marketing is an art form. As such, video production can be a time-consuming process for a team without the proper experience. With professional scriptwriters at your disposal, you’ll undoubtedly find the production process becomes more streamlined. Knowing exactly what you need to film means a lower likelihood of reshoots and less editing time.

Professional scriptwriters know that concise, snappy content tends to perform well. Where you might be dealing with a complex technical subject, scriptwriting services are able to translate it into videos that can be less than a minute long. As such, they can help identify unnecessary elements to cut down production costs further as a result. 

Reliability

One of the key ingredients to success with digital marketing is consistency. By using scriptwriting services, you can trust that your content will certainly go out at the intended date. This consistency extends to messaging too. With seasoned professionals behind the creation of your scripts, your brand style remains a constant across all your content. This ties into audience connection, as consumers are more likely to view your business as reliable when you post regularly.

The Right Scriptwriting Agency For You

Goodman Lantern offers an array of content production services, with scriptwriting just one of them. Our team of professional scriptwriters are especially eager to take on whatever audiovisual content you have in the pipeline. We adapt our services to your business goals and offer tailor-made packages to suit any strategy. Our globalised team also has extensive experience producing authentic scripts for businesses in a wide range of industries. 

Contact us today to find out how easy creating a bespoke marketing script can be.

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