Originally published April 1, 2022 , updated on August 9, 2024

With about 4.95 billion internet users across the world, the potential reach for a single blog post is beyond imagination.

Not only can blog writing services increase brand awareness for your enterprise, the traffic and lead generation scope is massive. You can boost brand credibility and add customer loyalty to the picture.

Is Blogging Still Used?

Yes, this content channel is far from buried. It’s revamping into an improved path for business-to-business (B2B) engagement. This article gives a run-down of blogging benefits and peeks at the advantages of B2B blog content writing services. We also give you insider tips on how to start.

Outfitted with the basics, you’ll be able to increase leads and sales conversions for your SaaS or tech subscription business.

Let’s get going.

What is B2B Blogging?

Enterprise, business, or B2B blogging is an approach to content marketing that enables your business to share valuable information with your target audience.

Your brand advances visibility, builds inbound links, develops ranking, and converts leads to sales.

Unlike other forms of marketing, it’s not about selling.

Instead, posting articles with visuals and answers enables you to engage with your audience.

You give them value. In return, you build credibility.

In the end, they buy from you or sign up for your services.

What are B2B Blog Content Writing Services?

According to Statista’s information for US companies in 2021, 56% of B2B brands do their own marketing, leaving 44% of companies to outsource part of or their entire content marketing.

Guess which companies have more time to focus on growth? Yes, the B2B companies that outsource.

Why?

Because, according to Orbit Media’s statistics, in 2021, it takes four hours on average to craft a blog post, with 6% of bloggers spending over six hours per post. Those are the deep-content posts. As you can imagine, you’ll need a large team to produce quality articles on a regular basis.

But, you don’t have to write every post in-house. If you want to gain visibility in organic search, you can use industry experts.

Many businesses outsource the entire content marketing function, inclusive of B2B blog writing services. While they focus on business, creative souls and industry experts craft interesting posts aligned to their business growth goals.

With Visual Channels So Popular, Are Blog Writing Services Still Worth It?

Yes. Blogs are now more alive and popular than ever. According to information from Impact’s Learning Centre, only 23% of Internet users don’t read blogs, leaving you with most users wanting valuable content.

It’s 2022, and yes—more and more people watch videos and share infographics. These visuals take time to produce. The secret to success with this marketing channel lies with text aided by visuals.

B2B buyers appreciate expert opinion and research before they engage with vendors. But posts need to include visuals, loads of white space and touchpoints.

You don’t have to compose copy and visuals with business blog writing services. The outsourced agency can handle it all.

Blogging is still important, and here’s why:

Get Ready for Traffic Jams—Visitors to Your Website

Nobody has ever said no to more website traffic unless they had a private website. But businesses are profit-focused. So, attracting the right traffic is essential.

True, people get to your website in other ways.

They type in your business name in their browser, but those visitors already know your brand.

As an alternative, you can go the paid advert route. You’ll get traffic, but that’s only for direct selling. Expect to pay a handsome fee for these services. And once you don’t pay, the traffic stops.

You’d benefit more from visitors flocking to your site because they appreciate what you give. And the visits will come long after you’ve posted.

Blogging is a cost-effective way to attract new visitors to your site and have them return for more. Here’s how you do it:

SEO blog writing services help you to update content, giving both search engines and visitors a reason to return. The agency optimises each post for the search engines, which will want to index the new pages.

These search engines will visit your site more often. If more pages are indexed, it means more visibility in the search results.

Result: more visitors to your site.

Same Content—Different Channels

Blog content writing services put your site on the radar of social media users. Every post that offers value becomes a piece of shareable content.

B2B readers share content on social media platforms. They hang out on LinkedIn, where they share data, statistics and thought leadership pieces. They also use Twitter and tweet about the content of value. The same B2B buyers use Instagram and share infographics stacked with data to support their causes.

Takeaway—many social media users get to know your brand and site because of the shared buzz.

Instead of creating fresh content for each platform, you use posts to share on social media platforms.

Transform the information into shareable content. Use the text in:

• Videos for YouTube.
            
• Quotes for Facebook.
            
• Information packed infographics for Instagram.
            
• Product images with usage directions for Pinterest.
            
• Editorials for LinkedIn.
            
• Statistics for Twitter.
  
  

All of this can be extracted from a single post.

The content pieces you create become a library of information to use in social media. Published posts reduce time and effort in expanding your social media reach.

You also get traffic from social platforms. It’s a two-way traffic path.

Posts Turn Passing Traffic into Sales Leads

You don’t want visitors scrolling through. It takes a lot to get them at your site with SEO blog writing services. If you create content tailored to B2B buyer personas, you can expect leads to follow.

So, how do you convert traffic into leads with blog posts?

Add a call-to-action with each post. This should bring the reader to the next level in the sales funnel.

You can lead the visitors to:

• Fact sheets
            
• Templates
            
• Service trials
            
• Manuals
            
• White papers
            
• Case studies
            
• Webinars
            
• Podcasts
  

Of course, you ask them to give up their email addresses, which gives you the next touchpoint for an email or newsletter.

So, the visitors come to your website via social media or organic search results. They read the blog post, which can lead to another one for more information. There, they click on the call-to-action (CTA).

Or they choose to click on the CTA at the bottom of the post to take you up on the free offer. If they do this, they exchange information and receive what you promise.

The free offer relates to where they are in the sales funnel and to their buyer persona.

Now, your post has created a qualified lead for your sales team.

Not everyone will engage. But without a CTA, you give away free information, and the visitors move through.

With the help of B2B blog content writing services, you can set benchmarks for conversions. The metrics will help you keep track of the conversion rates.

It Builds Authority and Loyalty

Consistent posting that answers questions and solves pain points sets you up for long-term benefits. This practice establishes a report with readers. It also establishes your brand as a thought-leader and industry expert.

Your readers are busy people. Help them get their jobs done faster. Or improve their bottom line with your advice, and your content is king forever.

Becoming an authority on a subject is not for show. B2B buyers are more likely to sign deals or subscribe to your service if you have helped them in the past. Your posts are perfect for the job.

Because you inform them through the posts, they enter the sales funnel more informed, making closure easier for your sales team. Your salespeople have a library of posts to work from in answering questions, helping them to serve prospective clients better.

Bottom line—you build long-term relationships, which will deliver long after you’ve published the posts.

It Increases Rank with Valuable Links

Backlinks are only one of many factors that search engines consider for the site’s rank, but these carry weight. Getting those links takes time and is often the most troublesome part of SEO. You’ll benefit from B2B SEO blog writing services that enable you to build backlinks.

To get the inbound links, create content for your readers and related companies. If you get links from sites with authority, Google deems your site as authoritative. You benefit with better ranking.

It Creates an Endless Stream of Leads

Think of it as passive marketing. One post is published. It receives 50 hits in month one. The next, another 40 hits. The month thereafter, some more, and the story goes on.

While you’re focused on picking up the leads generated and growing your business, the traffic grows. So does your supporter base. And the results are long term.

Yes, a post gets dated. But for that, you make use of blog content writing services to update old posts. They also update the dates and let Google know that the content is current. Again, traffic flows.

Also, you can repurpose the old content into other formats. The recycle value is immense.

So, even while you might forget about older posts, those will deliver the sales leads. Some might even be from ancient evergreen posts.

It Makes Compound Growth Possible

Back to the old posts—evergreen content is your secret. Your blog writing should include newsworthy, date-related, trend-following, and evergreen content.

The evergreen posts will stay relevant years down the line. You can update statistics and dates to keep them current. Those are your compounding growth posts.

According to HubSpot, one out of ten posts becomes compounding ones. Whereas a decaying post has fewer visitors over time, the compounding posts pick up the pace. They state that a blog’s compound posts attract 38% of the visitors. One compounding post brings in the same amount of traffic as six decaying ones.

So, what does HubSpot suggest? We recommend following their advice on how to get compounded growth. See their infographic below:

Posts Build a Large Content Library

So, how do you do it? With topic clusters. And what’s a topic cluster? A topic cluster is a library section for your readers.

For instance, here at Goodman Lantern, we serve several industries. We also offer a comprehensive range of SEO and blog content writing services. So, we create topic clusters. Each cluster has a pillar page from which we deal with several topics. In this way, we’re able to provide in-depth content delivery for every industry, service, and product.

The best part is that we can take the reader from one side of the sales funnel, right through to the conversion stage in each topic area.

What’s the role of the topic pillar page? Answer: it gives a broad overview and covers several aspects of the dominant theme.

We expand on each topic, much like chapters in a book. Each section connects with material related to the topic for more explanation. The reader can follow a path of knowledge.

Instead of random keywords, we work with themes and topics. Search engines love this as algorithms are advanced enough to pick up search intention.

From an SEO perspective, the topic focus has more value.

From a reader’s perspective, information becomes more accessible.

You serve both with SEO blog writing services focused on topics relevant to your audience.

The major benefits of a topic cluster structure for blogging include:

• Creates structure for the website.
            
• Increases value for the reader.
            
• Increases traffic to the website.
            
• Improves placement in the search results.
            
• Establishes authority in a topic area.
            
• Leads the reader through the sales funnel.
            
• Builds brand loyalty.
  

Give us a shout if you want us to show you how we can do it for you through blog content writing services.

It Creates a News Platform

Add posts to share your company news. For instance, product launches or your role at the latest mobile event are news pieces worth sharing. Include posts on management changes, participation in worthy causes, interviews with your CEO, and your trade booth performance. These pieces give a face to your brand.

Key Takeaways—Long-term Benefits of Blogging for Your Business

You’ve read about the benefits of blog posts for long-term customer relationship building. You’ve also noticed how the posts keep on delivering traffic generate, social media buzz, and leads. We’ve given you insider tips on how to achieve the best results with B2B content. And you’re ready to generate traffic.

Should You Do it In-House or Use External Blog Content Writing Services?

You need a large team to do the research, writing, and editing work. Leaving it to Goodman Lantern helps to increase effectiveness without adding pressure to your sales team. For the best long-term results, make use of our blog content writing services.

Let’s connect and get the traffic rolling.

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