Originally published July 30, 2021 , updated on January 18, 2023
B2B content writing has grown in popularity over the years. Businesses always need to generate new leads. Many have found content marketing and B2B content strategies to be an effective way to do just that. Not only is this a proven tactic to bring in business, but it’s also cost-effective. This means the ROI is huge.
As a result, more businesses are turning to B2B content writing services for assistance. This means that there is currently a lot of noise out there. It’s difficult to cut through it all and get noticed, especially since B2B content is somewhat similar in its approach.
This is why businesses should focus on more niche topics and look for pieces that no one else has really covered before. We understand that finding or thinking of niche topics is easier said than done, though. This is why we’ve come up with some ideas for you.
Below you will find seven niche topic ideas that you or your B2B content writing agency can tackle almost immediately.
Do Case Studies
Case studies are long-form pieces that showcase the success of one or more of your customers as a result of your services. These pieces not only showcase how your business works but it highlights your customers, too.
Studies show that case studies and testimonials are powerful content pieces for over 70% of B2B customers. These types of content highlight the value of a business rather than hard-sell it to potential customers. This builds trust and authority for your brand.
Conduct Interviews With Industry Leaders
Not many other B2B companies sit down with industry leaders to pick their brains; at least not for content. It can be a long process, but it’s well worth it when done well. For these pieces, you could consider using a professional B2B content marketing writer.
Many industry leaders already have a solid following. As a result, any article on them will almost automatically have an audience that reaches beyond your current desired customer base.
Industry interviews are a great way to align your brand with leaders in the field and use them to advise others. During these interviews, don’t just stick to the usual questions about business growth. Ask questions about their hobbies and bucket-list items, for example. People enjoy getting a peek into the lives and minds of others.
Speak About Trends
Articles that talk about trends in your niche industry work well. Your audience is a captive one and most likely interested in reading about the next big thing. That said, don’t only stick to trends that other people are talking about.
Do some research around possible new trends and write about it. Give your opinion on the trend and your forecast on how it may affect your industry. Sometimes, it’s better to set trends than follow them.
Recommend Industry Podcasts/Books to Read or Follow
When you are playing in a niche field, there might not be as many resources available to you and others in your line of work. If you or anyone in your company have discovered helpful books and resources, use this as a topic idea.
Podcasts are becoming more popular, and people are always looking for new ones to discover. Find a few that help you in your business, even if it’s not directly related. Make a list of your favourite podcasts and publish it as a story or blog on your website. It may surprise you how popular these lists are, even among a niche audience.
Offer a Behind-the-Scenes Look at Your Company
Loyal customers enjoy seeing how their favourite businesses operate. You could offer a photographic look at what goes on at your B2B or SaaS company. It could be anything from how you brainstorm ideas to how the programming gets done.
These could be turned into blogs or social media content. When people can see how things are run, they can put some faces to your company. It makes a company feel less like a brand and more personable.
Don’t Be Scared to Use Your B2B Content Writing to Share Your Opinions
When we write opinion pieces, it’s common to want to lean on the side of the majority. Not many people feel brave enough to hold a strong opinion that no one else has expressed. But in the niche B2B world, it could prove to work in your favour.
We’re not saying go against logic and reason and have an opinion that’s completely controversial. We’re saying you need to have a strong opinion written in a thoughtful way. It has to be well-researched and relevant to your industry could position you as a thought leader.
For example, let’s say you are in the telecoms field. You might believe that data costs in developing countries are grossly expensive. This could be something that you write about. Write a thought-leadership piece that can live on your blog or submit it to a news outlet. Not only does this show expertise in a topic, but courage and confidence in your convictions as well.
Be Outspoken on Something Your Business Is Passionate About
Every business has something that they are passionate about. B2B and SaaS businesses would have started as a means to solve a problem. Think about what this problem was and why you wanted your business to solve it. And then write about that as something that you are passionate about.
For example, suppose you are a company that started because you wanted to pair tech companies with female tech developers. In that case, you could write about the shortage of women in tech developer jobs. Your company and the organisation’s leadership could be outspoken on these topics. These pieces could build you up as a thought-leader in your field.
Even when the topics and industry are niche, B2B content writing doesn’t have to be overly complicated. There are different content types and styles that you could tap into to easily create thought-provoking and valuable articles for your company and organisation.