Originally published June 29, 2022 , updated on March 12, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.If you research a company before making a purchase or booking a service, you are not alone. Studies show that 88% of […]
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Originally published June 26, 2022 , updated on June 27, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.In the last few years, there have been rapid changes on the digital front, and businesses have had to move with the
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Originally published June 25, 2022 , updated on April 28, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Speaking directly to prospective customers with your marketing is one of the best ways to convert leads into sales. Customers are looking
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Originally published June 25, 2022 , updated on July 27, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Benjamin Franklin said it best: “By failing to prepare, you are preparing to fail.” This is true for almost everything in life,
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Originally published June 21, 2022 , updated on July 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.What comes to mind when you think about articles? Generally, we think of newspapers, magazines, and journals. Yes, they are still being
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Originally published June 21, 2022 , updated on July 2, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.In manufacturing, precision, efficiency, and technological innovation drive success. As a result, content often takes a backseat. And yet, here’s the reality.
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Originally published June 20, 2022 , updated on April 2, 2025Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.A great content marketing strategy makes use of a mix of deliverables. Most businesses like to use blogs, articles, social media posts,
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Originally published June 20, 2022 , updated on July 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Marketing for your business is a full-time job. At least, it should be if you want to do it properly with long-term
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Originally published June 20, 2022 , updated on July 29, 2024Published Date: The date when the blog went live on GL website.Updated Date: The latest date when the GL Content team updated this blog.Identifying prospects. Nurturing leads. Creating buyers. This is what business is all about—finding the right customer base, talking to them, driving communication,
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"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing
