Entries by GL Content Team

Create a Lead Generation Landing Page That Converts – Part 2

In our last post, we discussed exactly what a lead generation landing page is, as well as a few tips for improving conversions.  If you’re finding that your conversion rates are low, despite receiving a lot of traffic, your landing page probably isn’t properly optimised. Creating an effective landing page isn’t as easy as just […]

Create a Lead Generation Landing Page That Converts – Part 1

No matter what industry you’re in, you need at least one lead generation landing page. These pages do all the hard work of grabbing your audience’s attention, and convincing them to sign up for your offer. All in all, that’s a lot to ask for from just one page.  Unfortunately, lead generation landing pages are […]

How to Write Effective Instagram Captions

It can be difficult to create effective Instagram captions. Should they be funny? Maybe serious? Inspiring? Should you make use of hashtags and emojis? Which ones? And what about a call-to-action? We’ve put together this guide with all our top tips to help you get started and create Instagram captions that are as cool as […]

How to Write Effective Landing Page Copy

Conversion copywriters are wonderful human beings. They write landing page content that converts readers and produces sales. Would you like to have the same skills they do? Would you like to be able to write effective landing page copy? To draw readers in, create endless buzz and produce endless profit? To be honest, it’s only […]

Understanding Marketing Qualified Leads

We’ve spoken at length about lead generation, covering a few methods and some of the theory. Of course, general lead generation is just the first step. While it can be said that ‘a lead is a lead’, any salesperson will be able to tell you that there’s a distinct difference between a qualified lead and […]

Seven LinkedIn Lead Generation Strategies

LinkedIn is often not the most obvious choice when deciding between social media marketing platforms, but for B2B opportunities, LinkedIn is a goldmine. According to the Sophisticated Marketer’s Guide to LinkedIn, 82% of marketers in the B2B sphere use LinkedIn for their content marketing. Because LinkedIn is often frequented by c-suite executives, top-level decision-makers and […]

The Long and Short of Content Marketing

You may have noticed that we talk about content marketing a lot. Really. A lot. There’s a very good reason for this. Content marketing just works – something we discuss in Creating an Effective Content Marketing Strategy for B2B Lead Generation: Content marketing is a vital part of any B2B marketing strategy. Not only is […]

Five B2B Email Marketing Tips to Build Your Email Strategy

By now you should know that marketing is a wide field. Whether you’re looking to generate leads, build brand awareness or drive sales, there are many strategies available. There is one thing every marketer should know: while not all your potential customers are on social media or avid blog readers, pretty much all of them […]

Generate B2B Sales Leads with Content Marketing

Just by the fact that you’re reading this blog post, you should hopefully know that we are major proponents of content marketing, especially when you need to generate B2B sales leads . Content marketing works. While it’s not just as simple as slapping together a 600-word blog post twice a month, it’s an effective source […]

How to Find Sales Leads with Inbound Techniques

Inbound marketing has proven to be an effective tool over the last decade, helping marketers to find sales leads and convert them into paying customers. Of course, not everyone has the marketing teams available to leverage traditional inbound marketing. In this situation, how can you find sales leads for your business without resorting to cold-calling […]