Raj Goodman Anand, Goodman Lantern founder and CEO, recently sat down with Dave Monk, host of the 12 Hats Radio podcast, to talk about his experience as an angel investor financing startups and some of the lessons he’s learned as a successful business owner. In this conversation, Raj talks about his journey from engineering graduate […]
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Entries by GL Content Team
Even if business is going great, you can always use more leads. Unfortunately, just getting the leads isn’t always enough. You also need to keep them engaged, and nurture them through the funnel. What is a lead who doesn’t end up making a purchase? Just another useless name in your database. We’ve spoken about lead […]
A quick google search for B2B lead generation strategies will get you tons of results. And boy, do I mean TONS. The only problem? Every blog, website, post, and podcast, has something different to say. In fact, B2B lead generation strategies and kind of like weight loss tips. Everyone swears they’ve found the one and […]
Generating leads in the biggest challenge in B2B marketing these days. After all, without leads, you have no clients, no revenue and no business. Without leads, your business is sunk. The obvious question then is, “how do you go about generating B2B leads?” If you’re ready to experience true existential horror, Google that question. You’ll […]
Content marketing is a vital part of any B2B marketing strategy. Not only is it effective for generating new leads – it is also useful for nurturing warm leads into sales-readiness. It also contributes to the entire sales and marketing pipeline. The stats back this up. The average B2B customer consumes between three and five […]
Content marketing is an effective lead generation tool, but coming up with ideas for content marketing campaigns can sometimes be a pain in the rear. If you’re finding that your idea bucket is running dry, you’re not alone. According to Zazzle Media, 65% of companies find it challenging to produce engaging content, while 60% struggle […]
As specialists in digital marketing, hundreds of customers have asked us this question: “Which is better for my business, Google Ads vs. Facebook Ads?” Almost every time, we have the same answer! Both are great and, depending on your company, your audience, and your goals. But yes, one can be better than the other. The […]
To succeed in digital marketing today, you have to stand out from the crowd. If you’re interested in striving to be the very best in your field, standing out and taking risks? If so, then today’s blog is for you. We’ve compiled a list of some of the top digital marketing experts for you to […]
If there is one thing that we tend to equate, it’s that more leads mean more money. But the number of leads that you get might not always be the most important thing. More and more, people are starting to realise that quality is actually more important. This is the case to the point where […]
In our last post, we discussed exactly what a lead generation landing page is, as well as a few tips for improving conversions. If you’re finding that your conversion rates are low, despite receiving a lot of traffic, your landing page probably isn’t properly optimised. Creating an effective landing page isn’t as easy as just […]
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