Originally published September 24, 2024 , updated on October 4, 2024

Content is one of the most important tools businesses use to connect with people. Whether it’s through marketing, SEO, or brand storytelling, great writing can help build relationships and earn trust.

In recent years, artificial intelligence (AI) writing tools have emerged as a quick way for companies to produce content. This means that AI vs human content now compete. But is AI the right choice, or do human writers still offer more value? Let’s explore what each can do and help you decide which option works best for your needs if you’re interested in AI content writing services.

AI vs Human Writing: What AI Writing Tools Can Do

AI writing tools have improved significantly. Modern AI models, like GPT-4, have been trained on a massive amount of information. This allows them to write about almost anything in just a few seconds. Businesses that need a large amount of content quickly, such as online stores needing thousands of product descriptions, find AI very useful. It helps them keep up with Search Engine Optmisation (SEO) and stay visible online without needing to hire a lot of content writers.

One major advantage of AI is its ability to write in multiple languages. This is especially helpful for global companies that want to reach different audiences. AI can churn out quick updates for social media, short product descriptions, or SEO-friendly articles fast and at a lower cost. Here AI vs human content isn’t a dealbreaker.

AI is also good at writing structured content. For example, things like daily news summaries, sports updates, or financial reports—anything that follows a predictable format—are tasks AI handles well. For content that requires little creativity, AI offers an efficient solution.

However, AI does have its limitations, especially when creativity and originality are needed.

Where AI Falls Short of Human Writers

Despite its technical abilities, AI cannot create original ideas. It can only rearrange patterns based on the data it’s trained on. So when it comes to writing something truly unique or coming up with new insights, AI vs human writing falls short. It lacks the creative flair that human writers bring to the table.

Imagine a clothing brand launching a new collection. It’s not just about listing product features, but about telling a story that excites and connects with customers. AI might be able to provide basic details, but it won’t capture the emotional appeal that makes customers feel drawn to the brand.

AI also has issues with accuracy. It relies on existing data, which might not always be correct or up to date. This is particularly risky in industries like healthcare, finance, or law, where getting the facts right is crucial. AI-generated content in these fields could spread incorrect or incomplete information, which could hurt a company’s credibility.

Another major drawback of AI vs human writing is that AI struggles with context. It can’t fully understand complex topics, such as changes in financial regulations or legal developments, the way a human expert can. When content needs to dive deep into a topic, AI tends to create surface-level writing that may leave important details out.

What Human Writers Bring to the Table

Human writers have something AI can’t replicate—understanding. They know how to interpret tone, emotion, and the intention behind the words. Human writers can adjust the tone depending on the audience. Whether a softer approach or a bold statement is needed, they know how to choose the right words.

For example, storytelling is an area where human writers excel. Whether it’s writing an inspirational blog post, a press release to create excitement, or an in-depth article that explores complex ideas, human writers know how to craft narratives that stick with readers. Their ability to use emotional intelligence allows them to infuse humour, empathy, and personality into their work, making it much more engaging.

This makes human writers the perfect choice for brands that need to stand out with creative and engaging content. Take Goodman Lantern, for instance. We work with businesses in areas like financial services, where simplifying difficult concepts is a challenge. Our human writers can break down technical ideas into clear and compelling messages that clients can understand without sacrificing detail.

Human writers are also much better at research. Whether it’s analysing market trends, writing a white paper, or creating tailored content for different audiences, human writers can add a level of strategy and insight that AI can’t match. They bring in real-life experiences and knowledge that make the content more relevant and trustworthy.

When it comes to search engine optimisation (SEO), human writers also excel. It’s not just about stuffing keywords into an article. It’s about doing it naturally while keeping the audience engaged. A skilled human writer knows how to balance SEO with storytelling, making sure the content doesn’t just rank well but also adds value to readers.

Finding the Right Balance of AI vs Human Writers: Cost, Quality, and Scale

Cost is often the main factor in choosing between AI and human writing services. AI tools tend to be cheaper, making them appealing for companies that need a lot of content without spending too much. If you need simple, short content like social media posts or product descriptions, AI can be an economical option.

But lower costs come with trade-offs. While AI might be useful for producing large amounts of basic content quickly, it can’t match the quality, creativity, or accuracy of human writing. For content that needs research, depth, and a clear voice, human writers are the better choice.

Human writing services often cost more because they bring more value. The content they produce is more likely to resonate with readers and align with a brand’s overall strategy. If your business needs content that stands out and connects on a deeper level, human writers will deliver better results.

However, for some businesses, a combination of AI and human writing may work best. AI can handle simple, repetitive tasks, freeing up human writers to focus on more complex projects. This hybrid approach allows businesses to benefit from AI’s efficiency without sacrificing quality for high-priority content.

Looking Forward

AI writing tools are continually improving. As technology advances, the gap between AI and human writing may shrink. But for now, human writers still have the upper hand when it comes to creativity, emotional intelligence, and understanding the nuances of language.

That said, AI is not something to ignore. In fact, many content marketing companies like Goodman Lantern are already successfully blending AI and human writing. AI can help human writers come up with ideas, generate rough drafts, or complete simpler tasks, leaving more time for the human writers to focus on refining the final product. It’s all about using the strengths of each to create the best possible content.

By combining the speed of AI with the strategic thinking and creativity of human writers, businesses can scale their content production without losing the personal touch that makes their messaging unique.

How to Make the Right Choice for Your Business

So, how do you decide between AI and human writing services? It depends on your business needs. If you need lots of content that’s simple and straightforward, AI is a practical solution. But if you want content that’s well-researched, creative, and connects with your audience on a deeper level, human writers are still the better choice.

For most businesses, using a mix of AI and human writing will likely provide the best results. AI can handle the volume, while human writers bring the quality. It’s about understanding that different types of content require different approaches.

At the core, content is more than just filling up space with words. It’s about building your brand, engaging your audience, and creating trust. When done right, content can boost your visibility and grow your business. Investing in the right kind of content creation is key to long-term success.

Good content reflects the heart of your business. Whether you go with AI, human writers, or a mix of both, what’s important is ensuring that your content is relevant, high-quality, and speaks to your audience in a way that matters to them. By focusing on creating meaningful connections through your content, you set the stage for growth, customer loyalty, and success in a constantly evolving digital landscape.

The Bottom Line: AI vs Human Writing

Both AI and human writers have their strengths and weaknesses. AI offers speed and cost-efficiency, making it a great option for businesses that need simple, high-volume content fast. However, when it comes to creativity, originality, and building a genuine connection with readers, human writers are still essential.

As technology continues to improve, the choice between AI and human writing services may become less clear-cut. But for now, it’s all about finding the right balance. By using AI for basic tasks and human writers for the more important, nuanced work, businesses can take advantage of both without sacrificing quality.

What to Look for in AI Writing Services

With so many AI tools and agencies offering quick content generation, it’s important to know what sets the best services apart.

Here’s what you should consider when evaluating an AI content writing service:

1. Human Editing for Refinement

While AI can generate content quickly, it often misses the nuance of tone, emotion, and cultural relevance. Look for a service that pairs AI content creation with human editing. This ensures your content is not just correct but also engaging and relevant to your audience.

2. Customisation and Personalisation

One-size-fits-all content won’t cut it. A strong AI content service should tailor the content to your brand’s voice, message, and audience. Customisation adds a personal touch that helps your brand stand out and connects with readers on a deeper level.

3. Fact-Checking and Accuracy

AI can sometimes produce information that needs verification. A reliable service should ensure fact-checking processes are in place, ensuring your content is accurate, credible, and trustworthy.

4. Understanding of AI and Human Balance

Not all content should be fully automated. A great AI writing service understands when to use AI for efficiency and when human insight is needed to ensure quality. The best agencies know how to strike this balance, using AI to streamline processes without sacrificing authenticity.

5. Collaboration and Transparency

You want a service that values your input. Clear communication and transparency in how AI tools are used are crucial. A good service should collaborate with you to align content with your goals and offer insight into how the AI-generated content is refined.

Conclusion

At Goodman Lantern, we understand that while AI vs human content is often debated, the best results come from combining the two. Our approach is all about blending the speed and efficiency of AI with the creativity, nuance, and empathy that human editors bring. If you’re curious about how AI can enhance your content creation efforts without losing the personal touch, we’d love to chat, just contact us.

FAQS

Is AI Writing Better Than Human Writing?

When looking at AI vs human writing, AI is great for creating content quickly. It can write a lot of text fast, making it useful for tasks like product descriptions. However, human writers bring creativity and emotion that AI can’t match. While AI content writing services are efficient, human writing is often better for engaging readers and telling stories.

Why Is Human Content Better Than AI?

Human content is better because it’s creative, emotional, and understands cultural differences. In the AI vs human content debate, human writers can connect with readers on a deeper level. They know how to tell stories and make the content relatable, something AI content writing services struggle to do on their own.

Should You Use AI to Write Content?

Yes, using AI content writing services can help when you need content fast. But it’s important to have human writers check and improve the AI’s work. This way, you get the speed of AI and the quality of human editing. AI vs human writing is not about choosing one over the other, but using both for the best results.

Can AI Replace Content Writing?

AI is helpful, but it can’t replace human writers. AI can create basic drafts, but it lacks the creativity and emotion needed for engaging content. Combining AI content writing services with human input ensures the content is accurate, creative, and connects with your audience.

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