Originally published March 19, 2022 , updated on August 9, 2024

Communication is key. It’s true for relationships, and it’s essential for businesses. One of the best ways to improve your business’s communication with customers is with an advertising copywriter. 

But who qualifies as an advertising copywriter? Does just about anyone who can write copy count as one? The simplest answer is no. 

A professional copywriter will have experience in writing for marketing and advertising. They will know how to place the right keywords so that your ideal audience can see them at the right time. 

Often, these writers form part of ad copywriting services. Making use of an agency that offers a collection of content services will afford you more than just a copywriter. You’ll have access to a team of experts. This includes researchers, editors, project managers, and a distribution team. This team knows that the content they produce for you needs to make an excellent impression. 

So, whether you opt for a team or individual ad copywriter, here are some key ways in which they will improve your business. 

An Advertising Copywriter Will Establish Your Brand Voice 

Your brand’s voice is your signature style and tone when communicating. It is vital to your brand’s success. Your marketing needs to be consistent with this style for optimum results. Just think of a brand you might love. Nandos, the popular global restaurant franchise, is famous for its humour. Their tongue-in-cheek copy is synonymous with their brand. This is a brand that has its voice firmly established, and they’re recognised worldwide for it. 

An advertising copywriter knows that your brand’s style is crucial. The content they produce for you will deliver a consistent brand voice across every medium and platform. Your writer will deliver your message in a formal and factual voice if your brand needs to be consistently professional. If that’s not what you’re going for, they’ll know how to convey what is. The right copywriter will focus on a few key elements, including style, sentence structure, and brand personality. 

This needs to be so distinct that consumers will immediately associate this voice with your brand. In this way, a writer generates brand awareness and recognition. 

Ad Copywriting Services Can Improve Your Search Engine Optimisation

Your website search engine ranking is one of the most important things for your brand. Being found on Google is imperative. Being found at the top or near the top of the first page is the first prize. 

An advertising copywriter will have the necessary SEO skills to help your brand achieve this. Experts know how to place keywords, links, meta tags, and more for your benefit. They will write new or refreshed copy to help it perform on search engines and tailor phrases and keywords to rank as answers online. When your brand can help answer a question typed into Google, it shows that your content is SEO-friendly. Google rewards this relevant content with better rankings. Better rankings then increase your chance of being seen.  Businesses that rank are businesses that sell!

A Copywriter Will Know How to Write for Different Platforms Their Users

There are so many platforms out there today. Social media, websites, Google Ads, YouTube, and even brochures are marketing platforms. Yet, they all require a different approach without losing your unique brand style. Ad copywriting services will know how to write for each one. 

Expert ad copywriters know the nuances of each medium. They know the target audience and how to format the copy for any restrictions on the platform. For example, copy for LinkedIn and Twitter would look vastly different. This would not just be in length, but also tone. Because an advertising copywriter will have experience in many platforms, you’ll benefit from speedy turnaround times.

You’ll Gain New Ideas and Perspectives

When you are a business owner, it often becomes your life. You normally don’t have time to write articles or blogs, plus, you might find it difficult to come up with new ideas. Sometimes, when you are so close to your product or service, you might struggle to see it from a different angle. 

This is where ad copywriting services would come to the rescue!

A content writing agency will look at your business the way your consumer would. What has stagnated for you might be a novelty to them and needs to be written about as such. What is so simple to you might require a detailed explanation to help your customer understand.

An advertising copywriter will tailor the content for the end-user. They will think about the experience they need. They might also think of new topics and ideas to explore. This will keep your content relevant while still being fresh and interesting. 

As a bonus, Google loves fresh new content. It rewards sites based on new content and relevance. So your copywriters’ new ideas will also contribute to improved SEO. 

Content Writing Services Will Make Your Business Look Professional

Professionally written copy has a much easier time being trusted than poorly written content. If a business’ spelling, grammar, and punctuation are incorrect, it reflects poorly on your credibility. A content writing agency can take the hassle out of this. Writers have the ideal skills to deliver polished copy. This is then checked by a professional editing team. So you can rest assured you are safeguarded from grammatical errors. Your business will always look professional with a content writing agency. 

Writing Services Will Save You Time

Free yourself up to focus on your brand. As a manager or business owner, you likely juggle multiple tasks. Don’t let content creation be something extra on your to-do list. Enlisting an advertising copywriter will give you peace of mind that your copy is in good hands. It will afford you more time for other business tasks. 

Better yet, let an agency take the whole process off your hands. A content marketing agency, like Goodman Lantern, can handle your strategy from start to finish. We focus on making your brand look good. We also focus on improving your SEO and brand reach. Reach out today, and we can tailor-make a content strategy that’s perfect for your brand. 

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