Originally published January 27, 2022 , updated on May 6, 2024

With the rise of online shopping, eCommerce has become one of the most competitive business platforms in the world. More and more businesses, small and large, are entering into the sphere by moving their sales operations online. With the pandemic serving as a catalyst, businesses that were to survive had no choice but to use websites to sell their products.

The result is an increasingly loud digital marketplace, with eCommerce companies of all sorts selling their products and services online. There is a marginal cost associated with shifting to the digital sphere, but it eliminates the physical barriers that bar your business from exponential growth. When it comes to eCommerce, your only constraint is in your ability to grow your website and deliver your products to an expanding customer base. While only you can deliver the latter, we assure you that eCommerce copywriting services can help you do the former with ease. 

Because eCommerce is such a popular method of business operation, there is a lot of competition out there. There is a huge demand to stand out from your competitors and to outrank them with your eCommerce website. One of the best ways you can do this is to use eCommerce copywriting services and blogs. 

We’ll be exploring why a blog will benefit your eCommerce company and how the benefits it provides will help your site succeed in a saturated market. 

Currently, there are more than 600 million blogs on the internet. This statistic shows how effective they can be as business marketing tools. The same study shows that 92% of content marketers also report that they use blogs as a part of their marketing strategy.

So, we know that it’s an effective strategy. But, how exactly do blogs help your website succeed? Below, we give you seven reasons to start incorporating blogs into your marketing strategy. 

1. Blogs Are Excellent for Search Engine Optimisation

A blog is one of the most popular and effective methods of driving traffic to your eCommerce website. The more content you can add to your website, the more Google will recognise your site and drive up your search rankings. eCommerce writing services will use your trending and relevant keywords to craft content for your site. 

Google loves relevant keywords and well-written content. The more consistently you put content out on your blog, the more likely your site is to rank highly on Google. The search engine’s algorithm rewards regularity, and this could be just the boost your eCommerce site needs. When your content is useful and answers a lot of questions for your customers, you are likely to receive return visits from them. Google monitors these return visits and considers them when assessing your site’s credibility. Posting blogs that are both valuable and consistent is as close to a recipe for SEO success as you can get. An eCommerce writing company follows this recipe to a T, ensuring your full satisfaction.

A blog will also add authority and credibility to your eCommerce website. This helps you outrank your competitors both short-term and long-term.

2. Establish Your Brand as an Industry Leader

Establishing yourself as a thought leader is an incredible way to market your eCommerce platform. Using blogs to distribute industry news, forecasts, trends, tutorials, and more will establish you as an industry expert. eCommerce copywriting will help you use blogs to gain a lot of trust and credibility among your customers. A brand that is trusted and is seen as a leader is a brand that sells. 

3. Entertain and Engage With Your Customers

With so much content to be found on the Internet, consumers are always looking for meaningful solutions. If you have a blog that is informative, entertaining, and engages with your customers, it will stand out. Google also recognises great, engaging content, and rewards sites with better rankings based on this.

A blog is an excellent way to tell a story about your brand and deliver more meaning to your customers. Helpful relatable stories that pose your products or services as a solution could sway your customers to make purchases from you. A blog can contain reviews, photos, videos, and testimonials about your product. This could be the perfect marketing tool to engage your customer to speak about and use your product or service.

4. It Can Be Used as a News and PR Platform

Online companies need to talk about and market themselves often. Releasing news and PR pieces is a great way to inform your customers of what’s new and trending in your industry and business. A blog is the perfect way to do this. Use your blog to share announcements, and make it a place for your customers to learn about your latest updates, products, and industry news.

You could even use your blog as a platform to answer questions or make an FAQ site. A blog is also a great place to talk about products and promotions. Offering more depth on your product shows your company cares more than just making a hard sell. 

5. Ecommerce Copywriting Drives Website Traffic and Boosts Conversions

We’ve spoken about how a blog can improve your SEO. In doing this, a blog drives more traffic to your website. Increased traffic equates to increased conversions. A blog could be the starting point in sending your customer down a sales funnel. Sure, it might first serve to entertain and inform your customer. But if you manage to do this effectively, it’s likely to gently walk your customer down a successful sales path. 

6. Build Brand Awareness and Loyalty

A blog is an excellent way to develop a brand identity, which is likely to build brand awareness and loyalty. You could have an excellent sales model, but if you aren’t working to establish a brand identity that your customers can relate to, it’s going to be difficult to retain customers. A customer is far more likely to continue using your business if they feel a connection with your brand. Using content to foster a relationship with your customers is key. And an eCommerce writing service can help you do this with balanced, informative, and relatable copy.

7. It Can Serve as a Source for Content You Can Use on Other Platforms Like Social Media

Great marketing is all about getting the word out about your products or services. To do this, your marketing strategy needs to include as many platforms as possible, reaching as many people as possible. A blog is a great medium and it lends itself well to being shared across a variety of platforms. When someone does this, it creates a backlink that is great for digital visibility. 

To further this, you can use your blog content as a springboard for content on other platforms. A blog can be broken down into bite-sized posts for social media. These snippets can include a link to the blog they come from or not. Either way, it boosts visibility and makes your brand just that much more noticeable in a saturated online sphere. 

Ecommerce Copywriting Boosts Your Blog and Digital Presence

A blog is an exceptionally useful content marketing tool for eCommerce businesses. We’d argue that they are essential for all eCommerce companies. Use an eCommerce writing service to ensure your copy is done right and to make the most out of your website’s blog page. An agency will allow you to focus on selling your brand while they deliver high-quality writing. 
Start your content marketing strategy now to boost SEO, gain brand loyalty, and drive website traffic. Find out how to hire the best blog writers for your business and you’ll be well on your way to eCommerce marketing success.

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