What are Marketing Consulting
Services?
Marketing and advertising consulting services help businesses navigate the complex world of modern marketing. They use tailored strategies and tactics to help companies achieve their marketing goals.
Hiring a marketing consulting company connects companies with experts with in-depth knowledge of market trends, consumer behaviour, and industry best practices.
Professional marketing consultants work closely with businesses to analyse their marketing needs and identify areas for improvement. Based on their due diligence, they develop comprehensive marketing plans aligned with the business objectives.
A marketing consulting company can offer various services, often customising its offerings to the client’s needs. This includes market research, competitor analysis, and pricing strategies.
To keep up with the digital age, many agencies also offer a wide range of digital marketing services, such as blogs, email, and social media marketing. By leveraging their expertise and experience, marketing consulting services help businesses achieve various marketing objectives, like increasing brand awareness, improving customer engagement, and boosting thought leadership.
Why Your Business Needs Marketing
Consulting Services
Professional marketing consultants provide invaluable support in many ways. They offer objective advice on your marketing strategies and recommend solutions to shortcomings. They can also assist you in developing and executing effective marketing campaigns tailored to specific target audiences.
Investing in the best marketing consultants can help you enhance your brand reputation, attract and retain customers, and drive long-term growth and success.
Benefits of Marketing Consulting
Services
Save Your Time
Marketing consulting services provide expert guidance and support in creating and executing marketing strategies. This can help you avoid the trial-and-error approach to marketing, saving time and resources. Professional marketing consultants can also handle time-consuming tasks such as market research, analysis, and campaign development, allowing you to focus on core operations.
Bespoke Recommendations and Solutions
Professional marketing consultants offer specific insights into various aspects of marketing, such as branding, social media, and advertising. With their extensive experience and industry knowledge, you receive tailored recommendations and solutions that meet the unique needs of your business. This specialised expertise can help enhance your marketing efforts and achieve better results.
Benefit From a Third-Party Consultant
Having a third-party professional marketing consultant can give you an unbiased perspective on your marketing strategies. Consultants can identify blind spots that you may have overlooked. They can evaluate campaigns thoroughly and provide practical feedback to optimise your performance.
Create Flexibility
Hiring a marketing consulting company gives you flexibility in the scope and scale of your marketing efforts. You can work with consultants on a project basis or engage in ongoing partnerships, depending on your specific needs and budgets. This flexibility allows you to scale marketing efforts up or down as needed and adjust strategies in response to changing market conditions.
Streamline Your Company Procedures
Marketing and advertising consulting services provide a systematic approach to marketing. They can identify inefficiencies and develop processes that reduce costs and save time. They are also versed in best practices and tools to optimise your marketing operations and workflows.
Create Better Marketing Content
The best marketing consultants help brands share exceptional content that converts. They dig into target-audience preferences, market trends, and competitive benchmarks. They offer guidance on new content strategy, messaging, tone, and style, as well as gauge the effectiveness of existing content. This expertise can help you produce compelling content that drives customer engagement.
Increase ROI
A marketing consulting company can help increase return on investment (ROI) by optimising marketing strategies to maximise revenue. They can identify opportunities to raise profits through targeted campaigns, pricing strategies, and customer retention programs. They can also analyse ad spend and campaign development to minimise costs. This holistic approach can help you achieve greater profitability and ROI.
Build Your Brand's Influence
Professional marketing consultants can develop effective strategies to increase your brand visibility, engagement, and loyalty. They can help you establish a unique brand identity and value proposition. These consultants can create effective messaging, improve your brand positioning, and strengthen your brand influence.
Measure Your Marketing Results
The best marketing consultants help measure performance metrics and analytics to help you evaluate the effectiveness of your business marketing campaigns. They can develop customised tracking systems that monitor key performance indicators and provide actionable insights for improving ROI.
Enjoy Greater Customisation
Marketing and advertising consulting services can create customised marketing campaigns that meet your unique needs and preferences. They can develop marketing strategies that resonate with your target audience. Using the proper messaging, channels, and tactics, they can engage potential customers with relevant and engaging campaigns.
Manage Your Marketing Spend Control
The best marketing consultants can be invaluable in budget planning. They can analyse marketing expenses and check for overspending. Their expertise can help minimise savings without sacrificing results. They can also find the most effective marketing channels for a given budget, helping you better allocate resources and achieve more significant ROI.
Witness a Consulting and Marketing Transformation
Marketing consulting companies can provide a holistic perspective to marketing that aligns with business objectives and goals. They can help you implement far-reaching marketing changes that integrate well with other business functions, such as sales and operations, to support organisational transformation.
Our Marketing Consulting Services
Include
Business Strategy
An effective business strategy provides direction and guidance for decision-making. It also helps a company achieve a competitive advantage, profitability, and sustainable growth. Our business strategy services help your company achieve its goals and objectives. We identify strengths and weaknesses, analyse market trends and competition, and develop an action plan for maximum value creation.
Website Audit Strategy
Our website audit strategy services provide recommendations to improve your website’s performance, user engagement, and search engine ranking. These services help your business identify and address issues hindering its online success. We ensure that your website is designed for optimal lead generation and conversions.
SEO Strategy
Our search engine optimisation (SEO) strategy services involve keyword research, website structure, on-page and off-page optimisation, content strategy, and technical SEO. Our services help improve website visibility and search engine rankings. We can help increase your online visibility, drive organic traffic, and improve lead generation.
Social Media Consulting Services
Our social media consulting services help businesses create a strong presence across social media channels. We review your existing social media accounts, identify engagement opportunities, and create high-performing content. Our services also cover social media advertising and analytics tracking.
Email Marketing Strategy
Email marketing strategy services help businesses develop and execute effective email marketing campaigns. We research and understand different target audience segments and create targeted campaigns. We handle everything from email design to content creation to list management. With these services, we help you build closer relationships with customers, increase brand loyalty, and drive sales.
Content Marketing Strategy
Our content marketing strategy services form an actionable plan for creating and distributing valuable and relevant content to attract and retain customers. We carry out a range of tasks, from audience research to distribution and promotion. We help you establish thought leadership, increase brand awareness, and drive customer engagement through a custom-made strategy.
Content Development Strategy
Content development strategy services involve creating a plan for developing and publishing high-quality content that meets the business objectives. We focus on developing a content plan, creating a content calendar, conducting content gap analysis, and aligning content with the business goals. Through a robust strategy, we help you engage target audiences, strengthen your brand, and drive conversions.
Performance Analysis
We offer performance analysis services that entail scrutinising financial and operational data to identify strengths and weaknesses. Our team then develops customised strategies to improve your business’s overall performance. Our services empower you to identify areas where you can improve and take action to optimise your performance and increase profitability.
How Can Marketing Consulting
Services Boost Your Business?
Marketing and advertising consulting services provide businesses with the expertise and support needed to improve their marketing efforts and achieve their goals. By conducting a comprehensive review of your company’s marketing practices, audience research, and industry trends, marketing consulting services can help you identify opportunities, develop targeted strategies, and implement effective marketing campaigns.
From SEO and content marketing to social media and email marketing, the best marketing consultants offer a range of solutions tailored to your business’s unique needs and objectives. Working with a marketing consulting company can improve your brand reputation, increase customer engagement, and drive sales growth, ultimately boosting your bottom line.
Why Should You Choose Goodman
Lantern?
Goodman Lantern is a leading marketing consulting company that gives businesses access to top-notch marketing solutions. Our team of professional marketing consultants has years of experience developing and implementing successful marketing strategies across various industries.
By working with us, you can benefit from our in-depth knowledge of industry trends and consumer behaviour and our ability to develop effective marketing campaigns tailored to your unique needs and goals.
With Goodman Lantern, you can be confident that you are working with a team of dedicated and results-driven partners. We offer a range of services, including SEO, content marketing, and performance analysis. Our services help businesses streamline their marketing processes, increase ROI, and achieve sustainable growth.
Industries We Serve
SaaS
At Goodman Lantern, we have extensive experience providing business marketing consulting to software-as-a-service (SaaS) companies. We have worked with numerous SaaS companies of various sizes and types, helping them to develop and execute successful marketing strategies. Our SaaS professional marketing consultants can handle everything from running a website audit, recommending SEO solutions, and curating a multimedia content strategy. Our team understands the unique needs and challenges of the SaaS industry. This allows us to develop tailored marketing plans designed to help SaaS companies achieve their goals, like increasing their customer base, improving brand recognition, or increasing revenue.
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Telecommunications
Our professional marketing consultants can provide insights into the latest trends and technologies in the industry, helping telecom companies stay up-to-date and competitive. Our professional Telecom marketing consultants thoroughly research your niche vertical, analyse your competitors, and understand your target audience. This helps us approach email marketing, SEO strategy, and any other task with a solid and holistic understanding of your needs. We can help optimise your marketing campaigns and improve ROI. Working with our professional marketing consultants can help telecom businesses increase their revenue and customer base.
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Virtual & Augmented Reality
In the rapidly evolving augmented reality (AR) industry, your business needs to entice and engage customers. Our team of AR content experts are trained to stay updated on market changes and execute adaptive marketing strategies tailored to your business needs. We can create content experiences that resonate with your audience and differentiate your brand from competitors. Our AR business marketing consulting can help you stay ahead of the curve in this space by providing insights into the latest AR trends and technologies.
Learn MoreOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern has an unparalleled level of skill and talent, coupled with a keen understanding of implementation.”
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
Marketing Consulting Company FAQs
What types of businesses typically hire marketing consulting services?
Marketing consulting services are hired by businesses of all sizes and across all industries. Whether a startup, small business, or large corporation, a marketing expert is an invaluable asset. Any business looking to improve its marketing strategies and achieve its business goals can benefit from working with a marketing consulting company.
How can marketing consulting services help my business?
Marketing consulting services can help your business by providing expertise in market research, campaign planning and execution, social media management, SEO, content marketing, and more. These services can assist with developing and optimising your brand messaging and positioning, improving your website and online presence, and creating compelling marketing content. Ultimately, working with a marketing consulting company can help your business increase its visibility, generate more leads, and boost sales and revenue.
How do I know if my business needs a marketing consulting company?
If you are unsure if your business needs a marketing consulting company, there are a few signs to look out for. If you struggle to increase sales, attract new customers or retain existing customers, marketing consulting services can help identify the root causes and create a plan to address them.
If you lack in-house marketing expertise or your marketing team is overwhelmed, a marketing consulting company can provide the necessary support and knowledge to improve your marketing efforts. Lastly, if you’re looking to expand your business, launch a new product, or enter a new market, a professional can help create a strategic plan to achieve these goals.
What should I look for when hiring marketing consulting services?
When hiring marketing consulting services, look for a company with extensive experience in your industry, a strong track record of success, and excellent communication skills. Ensure the company understands your business goals and can provide a customised plan to meet them.
Get in Touch
Connect with us to take your business to the next level. Book a discovery call with us, and we’ll get started on a quick marketing audit to help you figure out your next steps.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.
Contact Us
-
+44 3300270912 (UK) - +1 929 299-3999 (US)
- info@goodmanlantern.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager