Originally published March 21, 2023 , updated on July 10, 2024

All businesses, no matter the industry, are likely to gain long-term benefits from content writing services. However, media and entertainment businesses, in particular, are some of the best positioned to utilise content marketing. The reason being, businesses in the media and entertainment industry often have resources that are ideal for content creation that other companies don’t. For example, a film agency most likely has valuable in-house resources that can help them to create amazing YouTube or TikTok videos. This is a big advantage that a media company should leverage to create effective entertainment content. 

The UK media and entertainment industry is expected to reach £97 billion by 2026. This is in line with global industry growth, which the most recent data has at 10.4%. The global market size is expected to be $2.93 trillion by the end of 2026. The report states cinema sales, data consumption, and newer technologies such as virtual reality are driving this growth. Conversely, traditional forms of media like newspapers and magazines are predicted to see negative growth. By utilising relevant and trending entertainment content, media businesses are able to adapt and, therefore, benefit. 

Scroll down for tips and insights on content writing services for the media and entertainment industry.

Why Content Writing Services Are a Must-have For Media and Entertainment Businesses

Using content writing services helps your media and entertainment business consistently create impactful content. Effective digital marketing content can have the following business benefits:

1. Improve Online Presence

Producing content for social media platforms and websites helps establish a strong online presence for entertainment businesses. A range of online content allows media and entertainment businesses to have a wide reach. Content writing services create content that is as engaging as possible, which helps increase audience interactions.

2. Generate and Retain Leads

One of the ways to attract audiences is to appeal to their needs. This can be achieved with relevant information, practical advice, accessible language and engaging experiences. These are all skills in which entertainment content writers are well-versed. 

3. Increase Search Engine Optimisation (SEO)

SEO content can improve the search engine ranking of media and entertainment businesses in results pages, making them more easily discoverable online. This skill set isn’t something your employees are likely to have, particularly as search engine algorithms are constantly changing. Professional entertainment content writers will have the required skills as well as knowledge of the entertainment industry to help get your content to the top of the SERPs.

4. Establish Brand Authority

High-quality content is a great way to build authority around a brand. Authoritative content can cover industry news, provide accurate information, give tips and offer solutions to your audience’s problems. Demonstrating industry expertise helps show potential customers a company is trustworthy. Trust, in turn, helps the business convert leads. Media and entertainment businesses can also display their prowess directly through the content they create. For instance, a visual effects studio could produce YouTube videos showcasing its editing services.

5. Streamline Business Operations

Hiring entertainment content writers also saves your business time. Content writers help the business consistently produce media and entertainment content. Even if your staff are experienced at creating certain types of marketing content, their skills are needed to run the business. Consistency is important, as regular content reinforces brand messaging.

The Power of Entertainment Content Writing 

As mentioned previously, media and entertainment companies often have resources they can leverage for content marketing purposes. This enables them to create content more easily and to a higher standard than businesses in other industries. It also helps media and entertainment businesses get a leg up on the competition. The catch is business leaders aren’t always aware of how they can reassign their assets. Well, that’s why this blog is here.

Keep on Top of Industry Trends

For the media and entertainment industry, digital trends offer valuable insight into consumer preferences. You should produce content depending on what type of content is currently most successful. However, online trends can change rapidly. For instance, Twitter dipped in popularity after Elon Musk became CEO in 2022. Whereas podcasts and vertical video formats remain popular at the time of writing. Other trends might relate to internet culture or recent internationally significant events. Tapping into digital trends helps media and entertainment businesses better connect with audiences. Entertainment content writers will stay abreast of the trends and can quickly hop on the train as required.

Utilise In-house Resources

As touched on earlier, depending on the business and its product, there are often ample opportunities for media content creation. For example, a film production company likely has the resources to create great video content. The company can then leverage these assets to boost its presence in video-centric channels such as TikTok and YouTube. 

Differentiate Your Brand From the Competition

The media and entertainment industry has the potential to create a wide variety of content. Press releases, gameplay, videos, reviews, script readings. All of these can form the basis of articles, blogs, website content, or social media posts. In-house marketing managers might not have the resources to diversify their media content creation. However, using external entertainment content writers can overcome this. Better yet, a business using new technologies like AI can incorporate them into its content. This helps set it apart from competitors while also utilising in-house processes and staying on trend. 

Goodman Lantern Offers Entertainment Content Writing Services

As a content creation agency that has been around for years, we’re experienced in helping businesses navigate online marketplaces. 

With an ever-changing industry like media and entertainment, it pays to create content that is consistent in quality but flexible in approach. Goodman Lantern’s expert content writing services help ensure your business achieves steady growth. This is because we’re more than just writers. Our researchers, editors, and strategists are on hand to market your products and services effectively. We take the time to identify the channels that’ll yield the best results, bringing you closer to your target audience.

Book a demo with us today.

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