Originally published November 13, 2022 , updated on July 18, 2024

There are so many reasons to work with an SEO content writing agency. For one, it generates three times as many leads as traditional advertising methods. It’s also 62 % cheaper than outbound marketing.

Joining the online world of marketing really isn’t negotiable. If anything, it’s inevitable. Partnering with the best content writing services ensures your audience knows you’re up to speed and in the loop. That’s just one of the reasons you’d want to tap into the content marketing trend and invest in professional content writing services.

In this article, we’ll explore why content marketing is an essential part of the modern marketing approach. For those of you who have heard the buzzword but are not sure what to make of it exactly – we’ve laid it all out for you.

It Makes Building Brand Awareness Almost Effortless

A content writing company can tap into the new consumer trend of building a relationship with your brand online. Many SEO content writing agencies will be well-equipped to build up a business’s brand narrative. Their aim will be to win over your prospects with your values rather than your product. Nowadays, product-based advertising without a story is considered spam, which is why the best agencies steer clear of that kind of approach. To stand out amidst all the online clutter requires a unique approach to content – one that adds genuine value.

The best content writing services will craft captivating content that adds value, and that’s SEO-informed. An SEO content writing agency will ensure the copy reaches all the right people. They’ll break it up into bite-sized pieces and share it across multiple platforms, working to find your target buyer, win them over, and encourage engagement. If this is successful, the social media or search engine algorithm picks it up and feeds your content to the top of the respective digital channel. This gets your copy seen by a broader audience and funnels traffic to your site.

But of course, there’s more to it.

Some Background on Backlinks

Let’s put together a scenario for you. You’re visiting an area you’re unfamiliar with. You google restaurants in the area. How often do you click on Google’s second or third page of search engine results? Probably not often, and you’re not the only one.

Have you ever wondered why some websites are sent to the top of Google’s results?

There are a couple of factors at play. 

For one, the website has probably incorporated your search engine keywords at just the right density, in just the right place. But the website also, most likely, has traffic. Any prospective customer knows that a business is popular for a reason. If other people trust their brand, it means you’re more likely to trust it too.

But on a more technical side, the top websites would include other search engine optimisation strategies. And they’re not as complicated as they sound. Link-building is just one of these. But for those who’ve never heard of link-building strategies, we’ll put it simply for you.

Backlink Building Boosts Your Ranking

A content-writing company should understand the importance of using backlinks and external links in its content. It’s the act of referring to another website in your copy or having another website link back to you.

You might be wondering why this is so important. After all, why would you want links that lead to other web pages on your website? It has the potential to pull people AWAY from your content. In the attention economy, that’s something you definitely want to discourage.

But your SEO content writing agency will use your backlinks to boost page visibility. And page visibility boosts brand awareness. This is one of the many goals your content writing company will aim to fulfil. Basically, backlinks lift your page in the respective search engine ranking, which is why it’s so important to garner them from other respected sites.

Content with great backlinks has other websites link to their site repeatably. These websites are deemed valuable, insightful, and credible. Here’s Google’s logic in a nutshell: if it’s worth linking to, it’s worth reading, so it ranks higher. Overall, the best content writing services use link-building strategies since they’re great for ranking. This, in turn, increases online visibility.

Don’t be mistaken, though. Backlinks are not a quick win. So your SEO content writing agency will have to assess and update your current links, building on your content and backlinking strategies from there.

A Good Content-Writing Company Will Craft Contagious Content

Nowadays, organic content reach has been watered-down by an increase in digital competition, which is at an all-time high. But the best content writing services know how to make your content stand out. A professional content writing service will work to differentiate your content. They’ll make it unique and recognisable by associating positive emotions with your product or your brand.

Since so much advertising is done online, building a brand personality is so important. Overall, a great content-writing company understands that copy that stands out is copy that gets seen. 

An audience that resonates with your content is also more likely to share it. This is literally free advertising! Brand messaging that’s shared can bring up to seven times more traffic to your site. But again, creating trending copy takes time, attention, and expertise. That’s why we recommend working with a content writing company.

Another benefit? Google notices if your content is shared, which means the algorithm will rank you higher. When this happens, your content is funnelled to the top of your social media feed or search engine index, with eyes on your webpage first. 

A Solid Online Strategy Will Get You Seen

We’ll reiterate that marketing in the online world is competitive. With so much information at your client’s disposal, your content has got to be unique and engaging to stand out. This increases customer response and social following.

A good SEO content writing agency will track your metrics to optimise your results. The best content writing services will rehash your marketing strategy from there – keeping it as relevant and as relatable as possible. 

Don’t Skimp Out on Quality

If you want to be successful, you need to care about what you post online. Again, what you post reinstates your mission and builds brand personality. This fosters client-company trust, an imperative in the modern economy.

Quality content is clear, concise, and fully engages your audience. It successfully draws in your readers and enables them to understand and relate to your brand. It’s also distributed regularly.

When it comes to brand awareness and boosting visibility, quality content is preferred not only by your customers but by your search engine too. An SEO content writing agency crafts content that displays brand expertise, authority and trustworthiness, and positions your brand as a thought leader in their respective industry. 

Remember that your search engine and social media platforms want people to garner value from what they share. So, they promote or boost valuable content to the top of the search engine rankings.

This is super important if you want to get your content seen. After all, you’ll want to see a positive ROI and get all the benefits content marketing has to offer.

Quality content ensures this is always the case. But it relies on hefty research, strategic planning, and a creative team to really get it right. 

Common Content Challenges

Did you know that websites with blogs updated regularly pull in 55 % more traffic than websites that don’t? But businesses find it challenging to pump out quality content consistently. In fact, one of the issues businesses face is time constraints – making it difficult to keep their content fresh and engaging while incorporating it into a wider strategy.

Regardless of the effort it requires, consistent content is important. It’s great for the respective platform’s algorithm and boosts engagement. It also keeps your brand top of mind – leading to more connections, leads, and sales.

Again, you’ll want to reap all the benefits content marketing has to offer. That’s why working with an SEO content writing agency makes sense. Not only do they save you time, but they streamline the entire process for you.

The Best Content Writing Services Streamline Your Strategy

By now, you should understand the benefits of content marketing. You should also have a clearer idea of the challenges businesses face when it comes to carrying out a content marketing strategy successfully.

This is why so many successful businesses work with a professional agency. Nowadays, so much of your relationship-building is done online. So working with a professional team hosts a multitude of benefits.

For one, professional content writing services will do the research for you. The content writing company works to understand your buyer profile to make content that really resonates with them.

An SEO content writing agency will also tap into the trending keywords and topics that resonate with your audience. This way, when they type in a query, your content will get to your reader right away. Informative content that offers value is just one way to win over your prospect.

Displaying your expertise showcases that not only do you know what you’re doing, but it also builds your brand’s personality. Ultimately, your brand knows the consumer and really cares about them. This is difficult to convey, so working with a team that has seasoned writers on board that write succinctly and emotively makes sense.

Note that you have about three seconds to catch your readers’ attention before they scroll past your page. This means that your content, its tone, and even designs have got to be captivating. What’s more, they need to reach the right reader. The best content writing services will ensure this is always the case.

All the Benefits of Working With a Content Writing Agency

A professional content writing company can help you attract visitors to your site, which can boost your online traffic. This is great for brand visibility, especially on platforms like Google.

In the same way, relevant content attracts attention in social media or email marketing campaigns, allowing more people to access your site.

Providing quality content means you’re offering value for your audience. It shows that you’re an authority on your subject and a thought leader in your industry.

An SEO content writing agency will work to generate a positive brand perception and enhances reputation. The best content writing services aim to educate your audience, putting your brand forward as a solution to a problem. This is great for lead generation – for both organic and paid leads.

Great professional content writing services will also track your metrics. With more information available, it’s easier to know if the lead is qualified or not.

Working with a professional content writing service can also reduce customer acquisition costs. This is because one piece of content can be used to reach masses of people online. A great content writing company will also create evergreen content that will continue to reap the benefits over a long period of time.

Let’s Connect 

At Goodman Lantern, we are a content writing company with an entire team just ready to jump on board and craft stunning content for your business. Our international team consists of researchers, marketers, writers, and strategists who work holistically to spearhead your content marketing strategy and propel your business forward. 

If you’re looking to level up your marketing approach, feel free to read through our case studies or get in touch with our team. We’ll run an audit and put together a content plan that breathes life into your marketing plan, boosts your online ranking, and wins over your target buyer every time. 

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