Originally published November 6, 2022 , updated on July 18, 2024

New and established businesses need to stay in touch with their target audience to retain their interest. But this can be challenging in an oversaturated market, where a consumer’s attention is being pulled in several directions. Businesses need to get creative to stay top-of-mind. They need to find innovative ways to reach and engage their audience.

Article writing is one of the most effective methods for establishing a prominent online presence. When used wisely, articles offer the advantage you need to edge out competitors. Many businesses hire an article-writing company to ensure that their company articles have the desired impact. 

Why do brands invest in articles? Why do they try to hire the best article-writing services? Similarly, how can a business make the most out of its article-writing service providers? We tackle all this and more in this blog.

How Do Articles Help Your Business?

Blogs are closely associated with articles. They’re a popular way to talk about various topics and also connect with a wide audience from a central website location. However, articles go well beyond blogs. 

An article is a well-written informational piece that can be published on a variety of platforms. A business can share articles on its own company website as a blog, or it can share articles on guest-posting sites and also third-party websites. The versatility of this format makes it an effective tool for establishing an online presence and improving brand awareness. It also shows the value a brand can bring to its customers. 

According to a study done by the Content Marketing Institute, articles of less than 3,000 words ranked third in the B2B content assets that generated the best results in the last 12 months. For a tool this important, it is no surprise then that brands wish to hire the best article-writing services they can find. 

Top Five Reasons To Invest in an Article-Writing Company

1. Attract More Website Traffic

Websites attract organic traffic by showing up on search engine results pages (SERPs). The higher the SERP ranking, the more traffic a site will get, and the more likely it is to land up in front of a prospective customer. Articles are a great help in search engine optimisation (SEO). By including the right keywords, they increase traffic to website pages. They can also increase the number of backlinks to your pages when another site refers to your website – but this only happens when the content is of exceptional quality. 

An article-writing company can incorporate SEO into articles organically while ensuring quality. With catchy titles, compelling content, and persuasive calls to action, these services provide the necessary expertise to craft articles that will bring visitors to a website. The best article-writing services help brands turn content into conversions and improve brand awareness. 

2. Create a Unique Website Experience

A website helps mould customer opinions on the company, its products and services, and also its ethos. It has the power to create a positive impression, so why not use it well? An article-writing company can come up with fresh, original content to leave a memorable impact on potential customers. They help brands make the most of their digital space by turning it into a welcoming and educational experience for visitors.

The best article-writing services find and fine-tune a unique brand voice and reflect that in the content. So by partnering with a professional article-writing company, you can convey your brand personality effectively and create an emotional connection with your audience. Businesses have the opportunity to distinguish themselves from their competitors and develop meaningful customer relationships through quality content that’s relevant to their target market. 

3. Position Yourself as a Thought Leader

Articles are a great medium to provide valuable knowledge to potential customers. The best article-writing services conduct in-depth audience research and anticipate their most popular questions. They are skilled at crafting a collection of articles that resonates with the target audience. This positions the brand they write for as a credible and accessible source of information. 

Besides generating audience-focused content, an article-writing company can produce large amounts of it. Expert writers can support the businesses they write for by demonstrating their thought leadership through large quantities of excellent content.

4. Save Valuable Time

A business would need to research popular topics and write captivating copy to write an article. They also need to find the right keywords and decide on the best SEO tactics. Even after publishing the piece, they need to distribute and promote it. So, crafting compelling content certainly takes time, and doing so consistently is a significant commitment. 

Hiring the best article-writing services helps businesses save time. It allows in-house teams to focus on their core responsibilities that are essential to business operations.

5. Get Better Results Over Time

The best article-writing services can help generate reliably high-quality content. They can manage content on multiple channels and platforms while maintaining a consistent style and tone. These professionals are also adept at crafting articles that nudge customers to conversion, and the positive effects of this content can compound over time.

The more brands publish, the better their SEO. The more articles they write, the larger their knowledge base. Therefore, over time, articles bring businesses more sales, more customers, and more authority. Working with the best article-writing services is an investment that certainly pays off.  

How to Make the Most of Working with an Article-Writing Company?

There are several factors to consider when partnering with an article-writing company. Yet, one of the most commonly overlooked is that it requires input. We’ve detailed some of the most effective ways to maintain the efficacy of the partnership so you can make the most out of your article-writing company.

1. Co-create a briefing template: Ensure the article-writing company is on the same page by working together on a briefing template. 

2. Be sure to share your Brand Bible: A Brand Bible can include everything from the company story to brand colours. In other words, it is a document to help the writers understand your brand better and write articles in a voice that feels authentic to your company. 

3. Schedule regular meetings with the team: Keep in contact with the writers and offer honest feedback to get the best results. 

4. Work with a full-service content agency: Make the most out of your articles by working with a company that offers SEO, content strategy, and also distribution services. 

So, ready to take your content marketing to the next level? Goodman Lantern is a high-quality article-writing service with the content marketing expertise your business needs. Book a discovery call, and we’ll help you get started!

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