Originally published May 25, 2022 , updated on July 30, 2024

The SEO industry is worth over $80 billion. The high valuation reflects how much consumers rely on search engines to obtain information. People use search engines for various purposes, including product research. This trend won’t change anytime soon. The average U.S. adult currently consumes media for over 13 hours every day. Each article you produce can increase your visibility and do wonders for your business, and content writing services can help you do it. 

Many business owners noticed the shift in consumer behaviour and pumped out more blog posts. These business owners established blogs, social media accounts, and channels. However, time and effort don’t always yield results, especially with a lack of direction. An SEO content writing company can produce articles for your brand that generates leads. Written media is an integral part of successful marketing strategies. We will discuss how SEO content writing services can build brand awareness. 

Blog Posts Provide 24/7 Marketing

Optimised content serves as 24/7 marketing for your brand. Consumers can search for your articles on-demand via search engines. SEO content writing services enhance articles so they show up at the top of search results. Instead of limiting marketing efforts to your hours of operation, blog posts generate continuous traffic. Visitors can read your blog posts in the middle of the night or early in the morning. 

This 24/7 marketing effort introduces more people to your brand. These new introductions can turn into more sales. A quality article with a strategic call-to-action builds trust and also encourages consumers to explore your digital ecosystem. Some businesses promote their newsletter to strengthen their relationship with visitors. A newsletter is a platform that you own. When someone subscribes to your newsletter, you become less reliant on algorithms. Other businesses promote a scheduling link for consumers to select a time for their appointments. 

An SEO Content Writing Company Can Fuel Social Media Growth

Search engine optimisation increases your web traffic, but those visitors can also become social media followers. Brands can promote their social media handles on their websites to extend the conversation. Visitors may read more of your articles or ask a question on social media. SEO content development provides the initial website traffic that converts into social media followers. While businesses should prioritise sales, social media growth can compound into more traffic which can result in increased sales.

When more people follow you on social media, your engagement will increase. More people will like and comment on your posts. These interactions tell social networks that people enjoy your posts. Social networks will push your brand out to more users since you’re generating strong engagement numbers. This discoverability will increase your brand’s social media awareness. Some brands struggle to gain momentum on social networks because algorithms don’t push posts to existing followers. Higher engagement numbers from SEO efforts will flip that narrative for your company.

SEO Content Writing Services Give You More Data

Increased social media engagement tells platforms to promote your content. Search engines have a similar response. When a piece gains traction and has high retention, search engines push it to the top of their results. Algorithms use data to decide which articles to prioritise.

Your company can also take a data-driven approach for future decisions. Data reveals your top-performing posts and offers. Data shows you what visitors think about your brand, helping you discover opportunities to increase traffic and sales. Algorithms rely on data, and you should use data to make decisions. 

However, not every business owner has access to sufficient data. Brands producing their first pieces of content won’t have much data to make important decisions. When starting out, it’s essential to release several projects to get data. SEO content writing services create content that provides initial data. Companies can also review your existing SEO content development and identify opportunities. Reviewing data minimises time spent on unproductive activities and helps you prioritise initiatives that generate better results.

SEO Content Writing Services Put You in Front of Your Target Audience

Business owners can tap into various channels to reach new people, but not all visibility translates into sales. You can have 100,000 social media followers only to make zero sales. Marketers use the term “vanity metrics” to describe numbers that look good on the surface but don’t have any meaningful impact on business growth. 

SEO content writing services tackle this problem by bringing the right people to your website. Consumers have an objective with each search. Some searchers’ intents will align with your products and services. Articles from an SEO content writing company can rank for these desirable keywords. These targeted people are already interested in your industry, and some may want an immediate solution.

If someone searches the phrase “local law firm near me,” this person likely needs legal help as soon as possible. You may not have a law firm, but you have keywords like this one for your brand. People searching these phrases have their wallets ready to go. An agency can assist with your SEO content development, so your articles target the appropriate keywords.

Content already builds trust with your existing audience. Consistently publishing new articles keeps you top of mind. Above all, combining consistent output with keyword research and SEO best practices gives your brand an edge over the competition. SEO content writing services can give you that advantage.

You’ll Get Consistent Content for Your Brand

As we mentioned earlier, consistently creating new content establishes trust. Frequently publishing articles can strengthen customer loyalty while attracting new leads. However, most brands struggle with writing new content. Creating posts takes considerable time, especially if you do research. 

Business owners would also have to learn the best SEO practices. Keyword research and optimisations can add significant time to content production. It can take several hours to write a blog post that might help your business grow. An SEO content writing company knows from experience how to increase the likelihood of successful blog posts. No one can guarantee every article becomes successful, but increasing your odds leads to better results in less time.

You don’t have to worry about writing a single word for your brand, and business owners can still save more time. Some brands work with agencies that hire SEO content writers. These agencies vet their writers before assigning client work. If you hire writers on freelance sites, you will have to vet their work and stay on top of them. Agencies can handle these responsibilities and have already narrowed their writer pools before you arrive.  

Agencies can quickly respond to requests and pair you with a writer. Hiring a freelance writer is a very risky hit-or-miss proposition. Some business owners get lucky and find a great freelance writer. However, you can find a freelance writer who doesn’t write quality content or isn’t available. 

Not every freelance writer treats writing like a full-time job. Some freelance writers do their gig on the side and may step away from the keyboard during vacations. During these instances, it may take more than a week to receive a response. If one of an agency’s writers goes on vacation, the agency can pair you up with another writer. Some agencies produce hundreds of articles for their clients every month. They’ve worked with corporations and know how to fulfil clients’ requests. 

Strategic Articles Keep People on Your Blog

Attracting new visitors increases your brand’s awareness. Getting these visitors to spend more time on your blog increases their loyalty. People who spend 10 minutes on your blog are more likely to subscribe to your newsletter, follow you on social media, and as a result, buy your products. Many business owners don’t have enough time to write cohesive blog posts. These owners treat publishing a new piece as a victory and don’t do anything else to the article. While any new blog post builds trust, a few tweaks can increase the average time a visitor spends on your website.

SEO content writing services know about these strategies. Their writers create posts designed to grab attention and bounce visitors to different parts of your website. Internal linking is also a common strategy in most SEO content development plans. Business owners weave internal links that lead visitors to more resources on their sites. These internal links provide specialised resources that address a reader’s questions and expand the existing piece.

Writers use cluster articles to drive more traffic to pillar articles. This digital architecture leads more people to your pillar article and helps with SEO. When one of your articles thrives on search engines, the others also get a boost because of internal links. Keeping people on your blog longer increases rankings, demonstrating a better user experience. This enhanced experience often translates into more engagement and sales.

An SEO Content Writing Company Writes Guest Posts Too

Articles increase your brand’s awareness. Readers can stumble across your blog when looking for relevant information. Brand awareness doesn’t stop at blog posts published on your site. SEO content writing services provide you with internal and external blog posts. The internal blog posts go on your site, while external blog posts go on other people’s websites. 

These external posts, more commonly known as guest posts, let you leverage other people’s traffic and search engine presence. Some blog owners look for outside contributors to add articles to their sites. These owners will let you link back to your website and introduce people to your brand. This exchange provides brands with several benefits.

The blog owner will promote your guest post to their entire audience. This marketing can help you gain new social media followers and direct more people to your blog. These two outcomes improve brand awareness, but guest blogging also enhances your SEO. Any links in the guest post that point back to your website are backlinks. 

Backlinks build authority and indicate your website is a reliable source. Google rewards brands that have built up several backlinks. Some business owners strategise guest post appearances to build up backlinks. These business owners understand the benefits of guest posting, but one blog is already difficult enough to manage. Writing blog posts for yourself and others takes significant time and can become a distraction from daily business processes.

SEO content writing services take this responsibility off your shoulders. Brands know that guest posts can help with SEO, social media growth, and sales. They can tap into this incredible opportunity without typing an extra word. Experienced writers will produce articles based on the guest blog owner’s requirements. A top-tier SEO content writing company builds relationships with guest blog owners long before you become a client. They also make new connections and speed up the path from an idea to a published guest post.

Get Help With Your Brand Awareness Strategy

Awareness is the first stage of a customer’s journey with your brand. Once they become aware of the problem and your brand’s solution, they continue to consume your articles. Content can drive new people to your brand and re-engage existing customers. Therefore, articles can provide valuable insights and lead people to your offers, increasing the average customer’s lifetime value in the process.

Most business owners don’t have enough time to create blog posts and build relationships with guest blog owners. Goodman Lantern can masterfully handle these responsibilities for your company and increase brand awareness. Corporations such as Softbank, Pearson, and TikTok trust Goodman Lantern to increase their visibility. So if you want to increase your brand awareness with a reliable SEO content writing company that has produced incredible results for many clients, let us know. We would love to help you hit new traffic and sales records.

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