Originally published May 14, 2022 , updated on July 30, 2024

If you run an online-based business, you already know how competitive it can be. Without face-to-face interaction, it can be challenging to connect with customers and cultivate their loyalty. But one way in which you can connect with customers online is through your content, which is where professional ghostwriting services come in handy.

A beautiful website may be nice for your brand, but ultimately it’s the copy that informs, entertains, and converts your audience. For this reason, and more that we’ll delve into in this article, it’s best to work with a professional team of writers and researchers who strategise how best to engage with your audience. The difference between writing content yourself and getting a professional to do it for you is paramount. The latter will generate a thriving community for your online business and convert website visitors into loyal customers.

Many websites feature items such as blogs, eBooks, and articles, while also creating social media content and newsletters. However, creating great content is a time-consuming process. As a business owner, you’ll know the importance of marketing for your online store. Yet, you may not have the time to run your operations and worry about quality content creation. How do you ensure you keep up with both? Using professional ghostwriting services can generate high-quality copy for your site under your name. This frees you up to run your daily administration and business sales. 

What Do Professional Ghostwriting Services Offer? 

Ghostwriting is a service whereby a writer will create copy on behalf of their client. These writers are highly skilled in a variety of formats, from short-form blogs to insightful eBooks. The best part of the service is that they will put your name as the author for any piece they create for you. 

If that’s not enough reason to enlist these services, then maybe this next point will be. When you sight on for an agency that offers professional ghostwriting services, you are also given access to researchers, editors, project managers, and a distribution team. All these team players work together to publish relevant, research-backed, and targeted copy under your name. Even Forbes has noted the use of ghostwriters contributing to top entrepreneurs’ success.

Content marketing has an incredible range of benefits for online brands. Using ghostwriting services can help you harness these advantages and take all the credit for the work produced. We’ll explore some of the benefits you can enjoy when making use of an affordable ghostwriting service. 

Well-Written Copy That Boosts Your Reputation

Professional ghostwriting services offer you writers that focus on creating high-quality content quickly. Everything generated will be researched and relevant to your niche target audience. The more copy your writers can produce for your business, the more brand awareness it will generate. Their goal will be to showcase your business in the best possible light. Every piece you create needs to contribute to building a positive reputation, and a deliberate strategy mapped out by professionals will ensure you get one. 

Lead Generation Items Like eBooks or Whitepapers

eBooks are longer-length text pieces available in digital format. They are usually text-heavy but you can fill them with infographics and images to break up the copy. When eBooks provide valuable insight that your target audience may be interested in, people will be willing to exchange their valuable information in exchange. 

A second useful document is a white paper. These are documents that inform readers about complex issues and are typically formal in format. It summarises a business’s philosophy, hones in on their corporate social responsibility, and serves as an analysis of data or a service explanation. Both documents are highly valuable items that customers want to read as it helps them understand an issue, solve a problem, or make a decision. 

The documents are excellent for lead generation. When you offer your consumers something of such high value, you can ask them for something in return. In this case, their contact details. These items lend themselves well to lead-generation forms. This is where a customer could enter their contact details to download the information for free. To reiterate, this format opens up doors of opportunity for further engagement, and usually at a much more personal level. This tends to gently usher your audience down the sales funnel. 

eBook ghostwriting services can help you create these longer-length pieces. Clients are excited by receiving a well-written, informative document. Your brand can then gain access to a lead that is already warm and receptive to your brand offering. 

Credibility Boosts Industry Authority

When your business is online, you need to be trustworthy to gain clients. There are so many business scam sites out there that consumers are hesitant to part with their money online. Your brand needs to prove to clients that it’s credible by making a name for itself. Content is the way to do this. Fake businesses won’t put a lot of effort into content, and consumers know this. The more content your business can publish that showcases innovation, news, and product explanations, the more trust you will build. 

Consumers research brands online before opting in to purchase. Your business needs content to answer questions and form part of customer research. An affordable ghostwriting service can release frequent information on your brand that sets you apart as an industry leader. This also boosts your Search Engine Optimisation (SEO). This all contributes to creating authority in your industry online. The more credibility you have, the more likely you’ll drive sales. 

Online Visibility and Improved SEO

Search engine optimised copy is essential to rank on the top page of Google’s search results. Each business’s goal is to feature above its competitors organically. However, this requires a lot of skill and dedication in creating SEO copy. Your ghostwriting service will know exactly how to optimise your content for SEO best practices. 

An agency’s service includes the use of relevant keywords, search phrases, backlinks, and meta descriptions. All this adheres to Google’s algorithm checklist, and the search engine rewards you. It will also help you avoid being penalised for bad practices such as keyword stuffing and content plagiarism. Optimising your visibility with Google is a surefire way to be found online and drive more traffic to your website. 

If you’ve decided that it’s time to take a positive step toward boosting your online content strategy, then professional ghostwriting services are for you. You can learn more about how to find the best ghostwriting services out there. Try out a reputable company like Goodman Lantern. Our agency is filled with a team of experts that are proud to create pieces that improve your online reputation and sales. Reach out to us today. We even offer a free, no-obligation trial so that you can find the best fit for your brand. 

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