Maximise the Sales Funnel With Video Content
Commercial video production involves short-form videos that describe your business’s product or service and brand identity. Traditionally, they come in the form of TV commercials, but the platform and distribution method largely varies in today’s ever-changing digital environment.
Video content marketing demands high production quality to draw the audience’s attention and deliver pleasing aesthetics. The costs can quickly escalate. This is why you need a video marketing agency.
A detailed video content strategy will support the complete sales journey and limit costs. At different stages of the sales funnel, video content must do the following:
Create Awareness
Spark Interest
Prompt Decision Making
Direct Action
A separate video may be filmed to ensure that each aspect of the sales funnel is addressed and efficiently delivered. That’s a lot of work.
Alternatively, a single video might need to be shot with the rest of the videos created post-production from edits of the original film. This saves both time and money. These are all decisions our video marketing service can help you make.
Types of Explainer Videos We Create
Goodman Lantern offers a complete video marketing service, where we first get an overview of the project through a detailed briefing. You get a dedicated project manager who, together with the team, creates a project structure.
With exceptional digital marketing writing professionals across the globe, we’re able to offer customers a broad set of skills for each project. We also can seamlessly work across different time zones. This gives us the freedom to steer productivity around-the-clock to deliver the tightest of deadlines.
With the client considered the industry expert, continuous consultations help compile a practical video production plan. Your insights into the industry and business and our market data inspire creative content and video scripts.
We create engaging video content that is enthralling and product and service-specific. It’s aligned to goals outlined in the digital strategy while strictly meeting allocated budgets.
Corporate Video
Creating awareness of the company and its product or services is at the centre of any corporate video. It directs viewers to take action, either to purchase, share the video, or sign-up on the brand’s website.
Don’t make the mistake of adding everything into your video content. A few direct points are easy to remember and will ensure viewers watch until the end. Keep both the message and the length short and sweet.
Animated Explainer Video Company
Want to explain to customers how they can use your product or sign-up to access a service? Keep it fun and interactive with an animated explainer video. SaaS companies popularly use these because they often offer products that require interactivity to understand.
If your platform demands more than a single step to access a service, then this is a good video marketing service to explore. People are less likely to buy products that seem challenging to use. An explainer video keeps product descriptions and instructions short to save customers time.
Whiteboard Video Production
Combined with narration, this video presents static images being drawn on a screen to the viewer. Whiteboard animation creatively combines relatable illustrations, well-timed animations and powerful voiceovers. Considered quite effective for information retention, they are ideal for explaining content you want to have a lasting impact.
The unique visual effects also offer high entertainment value. Like all other video marketing content, it can also be monetised on various online platforms. Commonly used by education institutes, there are many studies on the power of this specific type of video production technique.
Commercial Video Production
With the main purpose of directing a call to action and building brand loyalty, commercial video products are often emotive. They tend to work to create an emotional connection with the viewer, selling more than just products and services. They’re intended to be authentic and highly influential.
Educational Video Services
Video content generally makes all kinds of people engage, learn, and remember faster. Content that prompts questions improves problem-solving skills, collaboration, and research skills. Our video content marketing services create educational content for internal staff training modules, educational institutes, and customer product and service instruction videos.
Video Production Services
Video production involves three main steps.
The planning phase (pre-production) defines the strategy and script of the video. Production is the central part, where the video is shot and executed based on the script. Then there is the post-production for editing and adding audio and visual effects to the video.
Post-production can add massive value to video content and save your business both time and money when done right.
Brand video services
Brand content doesn’t necessarily sell your product or service. Its sole purpose is to manage how customers and potential buyers perceive the business. It offers more insight into a brand’s motives for doing business.
This may include your stance on industry topics, employee issues or what inspires the founders and its staff. Brand videos highlight your business’s core values. They’re a form of reputation management.
Social Media Videos
This form of video content marketing specifically sparks interaction on social media. It can be a corporate video, an animation, or an educational video in short form. The content must be engaging and direct a call to action.
As long as it draws traffic to your website, it will successfully help your business achieve the goals set out in the digital marketing strategy.
Corporate Social Responsibility Videos
Corporate Social Responsibility (CSR) is the effort made by a business to contribute to and improve society. This activity speaks to the business’s brand reputation.
CSR videos are emotional. They drive a connection between the business, the communities it directly engages when expressing its social responsibility, its customers, and those viewing the content.
With a CSR video, your business is speaking to many very different audiences simultaneously, and it is a rewarding accomplishment when it’s well-executed.
Video Email Services
While you can’t simply embed a video to stream it from Vimeo or YouTube, sending a video directly from your email has very positive results. Even just using the word “video” in an email subject line results in better open rates and reduces unsubscribes.
This kind of video should speak to the product or service the recipient has subscribed to and should be between 60 to 90 seconds long as a rule of thumb.
Animated Gif Design Services
The word Gif stands for “Graphic Interchange Format”. It is an image file that holds a series of frames that continuously loop. People are more likely to remember content supported by an image than without.
The animated aspect of Gifs increases interactions and engagement.
As a new tool in digital video marketing, whether you’re creating emails, social media posts, or blogs, Gifs make content memorable.
Logo animation services
Bring your logo to life in an engaging way by transforming a static logo with animated features. It’s an interactive way to start or end digital content such as a video or email. Create a multi-sensory experience with sound effects and soft music.
This is a great way to manage how your brand is perceived, as animated logos are associated with leading brands. They add consistency to your video content marketing material by giving your business a polished and professional look.
Video Editing Services
If you don’t have an exceptional video editing agency, creating video content may come at a high cost. Good video editing can chip away at the time you spend on a production location with expensive equipment, props and staff.
You can build the narrative you want through video editing by cutting or changing scenes and adding the sound effects you need post-production.
Know Your Brand First
Video Editing
Goodman Lantern has a custom solution to suit any deadline with talented creatives. With appropriate industry technology, we’re sure to advance how you’ve been creating video content marketing.
We offer flexible editing services for content designed for distribution across multiple channels and platforms.
Video marketing strategy
We’ll help you tell the correct story about your brand and its service across multiple platforms in the best way possible. We’ll put together a video content plan defined by objectives set out in your digital marketing strategy with you. You get a video marketing company with diverse skills, so we always have the needed talent to meet task expectations.
Video Scriptwriting and Editing
At Goodman Lantern, our scriptwriting service is informed by your industry insights together with data from our digital marketing team’s detailed analysis of your business.
Our first language English writers write explicitly to engage your audience. Our editing service adds value to every production, saving you time and money.
Video Optimisation Services
We ensure that your video content achieves maximum effectiveness. This is done by using a set of technologies to improve the viewing experience of your customers.
Our digital marketing team works to reduce video start times and the bandwidth used by video sessions. As a video content marketing agency, Goodman Lantern strives to make viewing and sharing your video content cheaper for your customers.
Why You Should Choose Us?
With Goodman Lantern, you’re choosing an all-around content collaborator for your business. We’re more than a video marketing company; we are an end-to-end digital marketing agency. Our highly skilled team comes from a wide range of professional backgrounds. This means you get the benefit of a broad set of marketing expertise.
With you as your business’s industry expert, we work together to ensure video content meets your field’s language and technical demands. Goodman Lantern aims to make all your content accessible to your customers, partners, and industry associates.
Our many years of experience with digital distribution channels make us a convenient option for businesses seeking to attract a relevant and engaging audience. To leverage video content and boost your overall digital marketing strategy, contact Goodman Lantern.
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern delivered everything that I asked and they committed to. They were also great communicators during all parts of the process.”
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“Outsourcing is fraught with dangers but somehow Goodman Lantern makes it so seamless. It’s not just the final delivery that is impressive but their constant feedback and re-framing of the brief, which is where the real value add and efficiency is.”
Commercial Video Production Company FAQs
Is Creating Video Content a Lot of Work?
You don’t want a lousy quality video associated with your business, so it certainly can be. However, many online apps and tools help improve video quality and offer affordable video and sound effects. But instead of scouring the internet for tools, you can outsource all the video content creation to Goodman Lantern and save time and effort.
Video Production is Expensive. How Do I Lower Costs?
When you consider the return on investment you get from releasing high-quality video content, production costs are minimal. But to ensure your primary investment is as low as possible, you can outsource the entire process to an all-inclusive video service provider like Goodman Lantern.
Video Production is Expensive. How Do I Lower Costs?
When you consider the return on investment you get from releasing high-quality video content, production costs are minimal. But to ensure your primary investment is as low as possible, you can outsource the entire process to an all-inclusive video service provider like Goodman Lantern.
Does Every Business Need Video Content?
Even NASA creates loads of video content. The more niche your industry is, the greater the need for it. Videos create an opportunity to both educate and excite. Curious to know if videos are for you? Just check if your competitors are doing it too. Either way, the answer will be yes.
Where Do I Share My Business’s Videos?
Start with your social media pages. Linkedin is great for B2B, and Facebook is good with B2C. As long as the production quality is high, don’t be afraid to experiment with new platforms.
Get in Touch
If you’re interested in learning more about our Commerical Video Production services, you can book a free discovery call with us today. Just click on the link below, and we’ll help you create your best visual content strategy yet.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us atimpact@goodmanlantern.com or learn more.
Contact Us
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+44 3300270912 (UK) - +1 929 299-3999 (US)
- info@goodmanlantern.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager