What Is a Website Audit?
A technical website audit is a process used to check your website’s overall performance. A healthy website strategically uses content and tech settings to perform well on Google’s rankings.
Since Google’s bots favour websites with excellent customer experience, they’ll prioritise well-designed websites that run smoothly. This means that an optimised website will rank highly, making it easily discoverable.
Your aim is to have a website that ensures a positive user experience – using content and the latest tech updates to stay on top of Google’s rankings. This streamlines your website and products, connecting them to the right audience.
Our inbound marketing consultants can put together a plan to help you enhance your website and online marketing strategies. This gives you an advantage in your industry and a chance to make your business grow.
You can trust our expert team to make all the changes you need to get ahead of the game. We do this by making quality changes in tech, your website’s content, and overall design.
Why Do I Need an Audit if My Website’s
Working Fine?
Since Google updates regularly, it makes sense to audit your website regularly, too. An audit will get an idea of its performance and what you can do to stay on top of the game in the ever-changing digital landscape.
This will not only keep your website highly ranked on Google, but it’ll keep you updated on how to better market your brand and services in a way that generates the best leads. To summarise, since Google is updated regularly, any new changes that don’t work alongside your website could affect its functionality and ranking.
Google’s bots prioritise websites that are quick to load, easy to use, and set up to fit the functionality of their latest updates. A regular in-depth web audit will keep you at the top of the index field, which keeps your website highly ranked.
Why do you want a high page ranking?
So that your brands and products can be discovered, of course! How often do you browse through page two of Google?
A website audit also updates the keywords you use in your website since a keyword’s strength can change. Updating keywords allows people with ‘commercial intent’ (i.e. those who search for things are more likely to buy them) to find your site and engage with your brand.
Overall, a website audit ensures your leads are relevant. That way, your readers are more likely to convert into paying customers, which means you can spend less time and money on other forms of marketing.
A website audit will boost your product and service visibility, maintain a satisfactory user experience, and inform you on the latest market trends through a competitor analysis that identifies gaps in the market.
It can also be used to improve your broader inbound marketing strategy by collecting relevant data and tracking insights using Google Analytics.
Technical Website Audits Have
Unmatched Benefits
A thorough technical web audit hosts tons of benefits. It’ll inform your team to make the changes necessary to better your marketing and grow your business.
This begins with making sure the tech settings in the backend are aligned with Google’s latest updates. An audit can check your loading speed, whether your website is optimised for mobile and web, and whether your URL is safe and secure.
When it comes to design, the website needs to be laid so that the links are dispersed strategically and indexed, particularly to prioritise smooth user experience and reader flow.
A user won’t want to click more than three times to get where they want. If they have to wait more than three seconds for your page to load, they’re gone.
We’ll do these tech updates for you. It’ll need to be done every couple of months or so to keep you relevant and high ranking.
There are also other benefits of doing a technical web audit to better your inbound marketing strategy. From performing a competitor analysis to see where you rank in the market to bettering your website’s performance by tracking engagement, leads, and sales – and how to improve them by navigating dead ends.
All of this requires a team with experience in design, software, tech, research, and marketing. Tracking this data, loading time, and other performance checks requires niche software and know-how. Also, it takes an integrated approach to really optimise your website when coming from all angles.
Your website needs to be tech-informed. You’ll also need to know what to do with the data you collect, how to incorporate it into your marketing plan, and even adapt it to the latest trends. At Goodman Lantern, we offer inbound marketing services that’ll do all of this for you.
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We’re here to help You Take Your Business to the Next Level.
Our Technical Audit Web Offerings
Keyword Research
The best inbound marketing services involve thorough keyword research to boost your SEO ranking. These keywords are based on the latest trends, which update all the time. It means they need to be specific, ensuring your website isn’t negatively targeted by bots.
You can adopt too many or too few keywords when applying SEO strategies, so it’s essential to get the balance just right.
SEO Content Strategy Review
All the keywords used on your website will be SEO-informed, making your website and services easy to find.
Websites with the best SEO services are chosen by search engine bots, which then rank your pages on the web from best to worst. Obviously, you want to be discoverable, so you want to be the best.
eCommerce Competitor Review
An inbound marketing company will research to assess your competitors. They’ll use this data to see where exactly you stand in the market. This is useful, helping you identify risks and any advantageous market gaps.
Site Structure Analysis
The website site structure refers to the website design. A good design betters user experience and works to strengthen your SEO. When done well, Google’s bots and your customers will love it.
A good structure means readers can easily navigate the site, which makes them more likely to convert into paying customers. You’ll need a website design that’ll make a good impression in seconds.
Our team can put together a beautiful website template for you. One that captivates your audience and works with Google’s bots to bring your brand to the forefront of any relevant search.
HTTP/HTTPS Suggestions
As part of our B2B inbound marketing services, we’ll look to see whether the settings of your website are optimised. Google currently favours HTTPS since it’s more secure. These settings allow you to transfer information or data and jump from one web page to another.
Our software developers at Goodman Lantern will check these settings for you through the web audit and optimise them by making the changes they see fit.
Google Analytics Review
This is a web analytics system used to analyse your SEO quality. It informs us of your website’s performance by tracking visitor insights, purchases, and engagement. This helps us gauge the kind of customer behaviour that drives leads and engagements.
Site Speed Analysis
Using an online speed calculator, a site speed analysis reviews your web page’s loading time. At Goodman Lantern, we aim for a loading time that’s less than three seconds.
Our inbound marketing consultants identify what slows your website down and take the appropriate steps to remove any deadlinks and reduce large files and images.
URL Structure Suggestions
This is a web analytics system used to analyse your SEO quality. It informs us of your website’s performance by tracking visitor insights, purchases, and engagement. This helps us gauge the kind of customer behaviour that drives leads and engagements.
Why Choose Goodman Lantern’s Web
Audit Services?
At Goodman Lantern, our strategy creation is designed to excel. We help you build a strong foundation so that your other marketing activities can thrive.
Our expert team does thorough research. This way, we turn interest into leads, making sure you have a relevant audience. We encourage any prospective clients to complete the journey through the sales funnel from start to finish.
A high-quality product deserves marketing to match. Our inbound marketing consultants perform technical website audits that get your product seen by strengthening your strategy from back to front. We cover all the nitty-gritty details, from the website’s backend to the content you use and even the way it’s all laid out.
We have a full team available with specialities in development, marketing, software, design and writing. They work together to bring you the highest quality service. We cover your touchpoints by approaching a project from all angles and perspectives. This well-rounded strategy means that no detail is left untouched, and everything is done strategically.
Our service success lies in the fact that we’re not just tech informed – we’re experts in marketing, too.
Industries We Serve
SaaS
Nowadays, software as a service is one of the most popular options for businesses on the cloud. Our audit services help you best optimise your services to ensure they stay secure, integrated, and customised to meet your needs.
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Telecom
Telecoms companies are what keep us connected. They allow businesses to stay in touch with their customers with ease, maintaining high-quality levels of customer service.
We’ll take stock of your Telecom platform’s infrastructure, identify any redundancies, and comb out and update all its business processes.
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Augmented Reality
We use data to tell a story that echoes the real world. It’s why virtual reality has become so popular.
Its technology is used in all kinds of businesses today. For instance, office designers can map out what they plan to do before moving on to the physical design. Our auditing services identify bugs in your augmented reality systems, targeting issues to boost its overall functionality.
Learn MoreOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern delivered everything that I asked and they committed to. They were also great communicators during all parts of the process.”
“Whenever we’ve provided feedback or suggestions they have always been receptive and open to making changes.”
“Outsourcing is fraught with dangers but somehow Goodman Lantern makes it so seamless. It’s not just the final delivery that is impressive but their constant feedback and re-framing of the brief, which is where the real value add and efficiency is.”
Technical Website Audits Services FAQs
What if we already have a website?
We’ll back up all the information you have on your existing website. We then transfer the data to a platform that works even better. If you’re already happy with your website platform, we’ll simply manage and update it for you.
What about paid advertising?
Goodman Lantern is a specialist in inbound marketing services. Part of our content strategy involves paid advertising options. We choose the right plans for you, adapting them to ensure a return on investment. We’ll use the right tools to find the right people for you.
Do you provide web support?
We offer continued web support. This involves maintaining your existing website or updating it. We can also manage and maintain eCommerce sites, ensuring they’re up to scratch and up to date with the latest algorithms, keywords, and Google functionalities.
How will I know if our inbound marketing strategies are working?
You’ll see results!
But, you’ll also have the ability to navigate and track these results since you’ll have access to the data collected in your site’s backend. This way, you can follow leads and engagement and see what works and doesn't.
How long until my business sees results?
Since your website will be more discoverable, you could be seeing results straight away. If you’re unsure of whether you’re gaining traction – we’ll show you the data from the backend and even train you on how to interpret it.
Our content strategy will follow a quarterly plan. You should expect better discoverability and user experience straight after the audit – and once the data captured is tailored into your inbound marketing strategies, you can start bettering sales and expanding your audience in about three months.
Get in Touch
Your ideal tailor-crafted marketing strategy lies a phone call or email away. If you’re ready to take your business to the next level of success, we’re here to help.
Book a consultation call or email us with your brief and we get started on planning your road to organic growth.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.
Contact Us
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+44
3300270912 (UK) - +1 929
299-3999 (US)
- info@goodmanlantern.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager