What Is an SEO Audit?
An SEO audit systematically analyses a website’s search engine optimisation to identify strengths, weaknesses, and areas for improvement. SEO audit services assess technical, on-page, and off-page factors, including site architecture, content quality, backlinks, and user experience.
Additionally, an SEO audit includes duplicate content and website usability analyses. These services ultimately provide actionable insights to enhance a site’s visibility and ranking on search engines.
Why Your Business Needs SEO
Audit Services
An SEO audit is an indispensable tool for businesses striving to gain a competitive edge in the digital landscape. Conducting an SEO audit allows you to assess your website’s current performance and uncover hidden opportunities for improvement, including keeping up with the updates of the core algorithm of Search Engines.
By addressing the issues revealed by SEO audit experts during the audit, you can optimise your website to better align with search engine guidelines, ensuring a more visible and prominent online presence.
A well-executed SEO audit is instrumental in uncovering areas where your website may not meet user expectations or be inferior to your competitors. Enhancing user experience can increase user visitor engagement, reduce bounce rates, and encourage conversions. An SEO audit also enables you to adapt to the ever-changing search engine algorithms, safeguarding your website against potential penalties and ensuring continued growth in organic traffic.
These services also help you stay ahead of the competition by identifying new keyword opportunities and emerging trends in your industry. Optimising your content and strategies based on these insights enables your business to effectively target and capture a larger share of your target audience.
Ultimately, investing in SEO audit services can provide you a significant return on investment (ROI) by improving your website’s search engine rankings, attracting higher-quality traffic, and driving long-term success for your business.
Benefits of Website SEO Audit Services
An SEO audit is crucial for businesses as it helps identify and rectify issues hindering their
online visibility and search engine rankings. Here are some reasons why your business needs
the help of an SEO audit agency
Competitor Analysis
An SEO Audit agency will compare your website with that of your competitors based on criteria such as social media presence, search engine indexability, domain authority, keyword competency, and backlinks.
Enhanced website performance
An SEO audit agency will assess your website’s technical elements, such as site speed, mobile-friendliness, and crawlability, and provide recommendations for improvement. A well-optimised website attracts more traffic and leads to better user engagement.
Improved content quality
Website SEO audit services evaluate on-page factors like keyword usage, meta tags, and URL structures to ensure your content aligns with search engine guidelines and user intent. High-quality content increases the likelihood of higher search rankings and better quality organic traffic.
Strengthened online presence
Off-page factors, such as backlinks and social signals, are analysed by SEO audit experts to develop strategies for bolstering your website’s authority and trustworthiness. A strong online presence helps your business stand out in the competitive digital landscape.
Targeted keyword research
Website SEO audit services help identify the most relevant and effective keywords for your business, enabling you to target your audience more accurately and achieve better search rankings.
Future-proof strategies
Regular audits ensure your website stays up-to-date with the latest search engine algorithms and industry best practices. This enables you to maintain and improve your online visibility in the long run.
Increased ROI
By addressing SEO issues and implementing recommendations from an SEO audit expert, your website becomes more effective at attracting organic traffic. This is often more cost-effective than paid advertising. This, in turn, leads to a higher ROI for your marketing efforts.
Overall, website SEO audit services are essential for businesses seeking
to optimise their online presence, improve search rankings, and
ultimately increase their bottom line.
How Goodman Lantern SEO Audit
Services Work
Requirement Analysis
The first step in Goodman Lantern’s website SEO audit services is understanding your business’s unique needs and goals. Our team works closely with you to identify your target audience, key performance indicators (KPIs), and industry-specific challenges. By gaining a comprehensive understanding of your objectives, we can tailor our SEO audit to provide the most relevant and impactful recommendations.
Website Audit
Once we have a clear understanding of your requirements, our team of SEO audit experts will conduct an in-depth analysis of your website. We examine various aspects, including technical, on-page, and off-page factors, to determine how well your site is optimised for search engines. We uncover potential issues that may negatively impact your website’s performance, user experience, and search engine rankings.
Issue Identification and Reporting
After completing the website audit, we compile a detailed report highlighting the issues we’ve discovered. This report is designed to provide a clear understanding of the areas that require improvement. We prioritise the findings, focusing on the most critical issues first, to ensure your website’s optimisation process is efficient and effective.
Suggestion Implementation
With the issues identified and reported, our team collaborates with you to create an actionable plan for addressing these concerns. Goodman Lantern’s SEO audit experts provide tailored recommendations and best practices to resolve the problems and optimise your website for maximum visibility and performance. We work with you every step of the way to ensure that the suggested changes are implemented correctly and efficiently.
Tracking the Changes
Once the suggested improvements have been implemented, we continually monitor your website’s performance to ensure the changes are producing the desired results. This ongoing tracking helps us identify any further areas for optimisation and provides valuable insights into the effectiveness of the implemented strategies. By keeping a close eye on your website’s progress, we can make adjustments as needed and ensure your online presence continues to thrive.
Our SEO Audit Services Include
Technical SEO Audit
Technical SEO audit services focus on your website’s infrastructure, ensuring that search engines can crawl, index, and interpret your content correctly.
This audit examines site speed, mobile-friendliness, XML sitemaps, URL structures, HTTPS implementation, broken links, and more, to identify and resolve any technical issues that may be hindering your site’s performance.
Website Content Audit
A website content audit evaluates the quality, relevance, and optimisation of your site’s content.
We analyse primary and secondary keyword usage, content structure, duplicate content, and meta tags to ensure that your content aligns with search engine guidelines and user intent. High-quality, engaging content is crucial for attracting organic traffic and improving search engine rankings.
On-Page SEO Audit
An on-page SEO audit service reviews your website’s individual pages, focusing on elements such as title tags, meta descriptions, header tags, and internal linking.
We evaluate these factors to ensure that your site effectively communicates its content and value to search engines and users, helping improve your website’s search engine visibility.
Off-Page SEO Audit
An off-page SEO audit service assesses factors outside of your website that can impact its search engine rankings, such as backlinks, social signals, and online reputation.
We analyse your site’s external profile to develop strategies for building authority, trustworthiness, and a strong online presence.
Backlink Audit
A backlink audit examines the quality and quantity of inbound links to your website.
We identify potentially harmful or low-quality links and provide recommendations for acquiring high-quality, relevant backlinks that can improve your site’s authority and search engine rankings.
Social Media Audit
A social media audit evaluates your brand’s presence, performance, and strategy across various social media platforms.
We analyse your social profiles, content, engagement, and audience demographics. With our findings, we provide insights and recommendations for strengthening your brand’s social media presence and driving organic traffic to your website.
Local SEO Audit
A local SEO audit focuses on optimising your website for local search results, helping your business connect with nearby customers.
We assess elements such as Google My Business listings, local citations, and location-based keywords to ensure your website is optimised for local search visibility.
Analytics Audit
An analytics audit reviews the accuracy and completeness of your website’s tracking and reporting setup.
We examine your website’s Google Analytics data or other tracking tools to ensure that you are capturing the right data and receiving accurate insights. This enables you to make accurate data-driven decisions for your online marketing strategies.
Penalty Recovery Services
Penalty recovery services help businesses recover from search engine penalties, such as manual actions or algorithmic updates. We identify the causes of the penalty, implement corrective actions, and develop a recovery plan to restore your website’s search engine rankings and visibility.
User Experience Audit
A user experience (UX) audit evaluates your website’s usability, design, and overall user satisfaction.
We assess elements such as navigation, page load times, and mobile responsiveness to identify areas for improvement. This helps to ensure that your website delivers a positive user experience that encourages engagement and conversions.
Traffic Loss Audit
A traffic loss audit investigates the reasons behind a sudden or consistent decline in your website’s organic traffic.
We analyse various factors, such as technical issues, content quality, or search engine algorithm updates, to pinpoint the cause of the traffic loss. We then provide practical and actionable recommendations to regain your website’s traffic by improving performance and visibility.
Why Should You Choose Goodman
Lantern?
When seeking a trusted partner for SEO audit services, Goodman Lantern is the ideal choice for several reasons:
Expertise
Goodman Lantern is backed by a team of experienced SEO audit experts with in-depth knowledge of the latest search engine algorithms, industry best practices, and leading-edge strategies. Our professionals are dedicated to helping businesses optimise their online presence and achieve sustainable success.
Customised solutions
We understand that each business has unique needs and goals, which is why we tailor our website SEO audit services to suit your specific and bespoke requirements. Our team works closely with you to develop customised strategies that address your industry-specific challenges and drive targeted results.
Comprehensive approach
Goodman Lantern offers a wide range of website SEO audit services, covering technical, on-page, off-page, content, and more. Our comprehensive approach ensures that all aspects of your website are thoroughly analysed, providing a holistic solution for optimising your online presence.
Transparent reporting
We believe in transparency and open communication. Our team of SEO audit experts provides detailed reports that highlight the issues discovered during the audit, along with actionable recommendations for improvement. This ensures that you have a clear understanding of your website’s performance and the steps needed to enhance its search engine visibility.
Results-Driven Focus
Our ultimate goal is to help you achieve tangible results. By implementing our SEO audit recommendations, you can expect improved website performance, increased search engine rankings, and a higher return on investment for your marketing efforts.
Goodman Lantern is the partner you can trust for comprehensive, customised, and results-driven website SEO audit services. Our expertise, transparency, and commitment to your success make us the ideal choice for businesses looking to optimise their online presence and achieve long-term growth.
Industries We Serve
SaaS (Software as a Service)
In the competitive SaaS industry, a robust online presence is vital. Our SEO audit agency assists SaaS companies in identifying and resolving issues affecting their website’s performance and visibility. Our team of SEO audit experts understands unique SaaS challenges. We customise audits to target industry-specific keywords and optimise technical, on-page, and off-page factors. By implementing our recommendations, SaaS companies can boost organic traffic, generate leads, and drive conversions and customer retention.
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Telecommunications
In the ever-evolving telecom industry, staying current with trends and maintaining a strong online presence is crucial. Goodman Lantern’s website SEO audit services help telecom companies optimise their websites, improve user experience, and achieve higher search rankings. Our team, knowledgeable in telecom-specific needs, conducts comprehensive audits to identify issues with site architecture, content quality, and backlinks. Implementing our recommendations allows telecom companies to boost online visibility, build brand authority, and attract customers.
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Virtual & Augmented Reality (VR/AR)
Emerging technologies like Virtual Reality and Augmented Reality (VR/AR) pose a unique challenge for businesses aiming for a strong online presence. Goodman Lantern’s website SEO audit services assist VR/AR companies in navigating this innovative industry and optimising their websites for maximum visibility. Our team of SEO audit experts develops tailored SEO strategies targeting relevant keywords and addressing industry-specific challenges. Comprehensive audits and implemented recommendations enable VR/AR companies to enhance their online presence, attract targeted audiences, and drive growth in this rapidly expanding market.
Learn MoreOur Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern we’re all about building long-term, successful relationships with our clients. We take the time to get to know their business AND the people behind the brand. In true collaborative spirit, we do everything we can to tell your story and help your business grow.
“Goodman Lantern created best-in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app to investors.”
“Goodman Lantern successfully delivered content on time. The feedback and professionalism have been great. They are very effective.”
“They helped me get on Kickstarter and produce video presentations and outreach videos for our different campaigns. They also did all of our social media work, driving traffic to the Kickstarter campaign and contacting lists of businesses in the pool industry. They helped us run a $45,000 campaign over two months.”
360° Website SEO Audit Services FAQs
What does an audit at an SEO audit agency like Goodman Lantern include?
Goodman Lantern’s website SEO audit services involve a thorough analysis of your website's technical, on-page, and off-page criteria. Our team of SEO audit experts assesses site architecture, content quality, keyword optimisation, backlinks, and user experience. Through this assessment, we identify issues that may be affecting your website's search engine rankings and visibility. The audit process is customised to your specific industry and business goals, ensuring the most relevant and impactful recommendations for improvement.
How long does an SEO audit take?
The duration of an SEO audit can vary depending on the size and complexity of your website, as well as the depth of analysis required. On average, a comprehensive audit by our SEO audit agency may take anywhere between 2-4 weeks. This time frame includes conducting the audit, compiling a detailed report, and providing actionable recommendations. Our team of SEO audit experts works diligently to ensure a thorough and efficient audit process, delivering valuable insights to enhance your website's performance.
How much does an SEO audit cost?
The cost of an SEO audit depends on several factors, such as the size and complexity of the website, the complexity of the audit, and the level of detail required. A smaller website with a smaller structure may cost less than a larger one with multiple pages and intricate architecture. Similarly, the more comprehensive the audit, the higher the cost. It's best to contact an SEO audit expert at Goodman Lantern for an accurate estimate tailored to your specific needs.
Will I see immediate results after implementing the recommended changes from an SEO audit?
While some improvements may yield immediate results, SEO is typically a long-term strategy. It may take several weeks or even months to see significant changes in your website's search engine rankings and organic traffic. However, by implementing our SEO audit expert recommendations, you can expect to see gradual improvements in your website's performance and visibility. We can also provide ongoing support and monitoring to ensure that the implemented changes continue to yield positive results.
Can you guarantee a specific increase in search engine rankings after an SEO audit?
While we cannot guarantee a specific increase in search engine rankings, our SEO audit services are designed to identify and address issues affecting your website's performance and search engine visibility. By implementing Goodman Lantern’s expert recommendations, you can expect to see improvements in your website's search engine rankings over time. Our focus is on delivering long-term, sustainable results that will enhance your online presence and drive growth for your business.
How often should I conduct an SEO audit for my website?
The frequency of SEO audits can depend on various factors, such as the size of your website, the competitiveness of your industry, and changes in search engine algorithms. As a general rule, we recommend conducting a comprehensive SEO audit at least once a year. However, more frequent audits may be necessary if your website undergoes significant changes, such as a redesign or content overhaul. Regular audits ensure that your website stays up-to-date with the latest industry best practices and search engine guidelines, maintaining and improving your online visibility and performance.
Get in Touch
Ready to take your business’ customer intake to the next level? We’ll not only give you the content to accomplish this, but we’ll also help you cultivate a secure customer base and develop your brand image.
With the Goodman Lantern team at your disposal, you’ll quickly find you can realise your marketing goals.
Hundreds of Businesses
At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.
By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.
Want to have a bigger impact? Get in touch with us at impact@goodmanlantern.com or learn more.
Contact Us
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+44 3300270912 (UK) - +1 929 299-3999 (US)
- info@staginggoodman.wpengine.com
- 27 Old Gloucester Street, London, WC1N 3AX
- 2235 West 23rd Street, New York
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager