How Content Marketing Matters in Telecommunications
The explosive growth of the industry since the turn of the millennium has given customers more choice than ever before. Simultaneously, it has also created confusion among a section of consumers who don’t fully understand the differences between various technologies on offer.A telecom marketing agency can provide industry-specific content which is aimed at your consumers. This targeted content helps your customers make well-informed choices and also makes your company stand out from your competitors.
Potential customers see the content on your website before they use your product, and that makes content marketing a very important contributor to your overall business.
Telecom Marketing Companies Provide Value to Industry Players
Tailored website content for telecoms companies helps them reach their desired audience and also gives that audience relevant information in language that is devoid of jargon and easy to understand. A well-targeted content strategy results in increased lead generation and consistency in messaging leads to higher customer engagement.
An SEO-optimized website ranks higher on search engines and therefore attracts more visitors. All these desirable outcomes for your business can be achieved by telecom content services and telecom marketing companies.
Specialized Content Plays a Big Role in
Growing the Telecommunication Industry
Here are just a few ways that specialized content can help your telecom business grow.
Well-written content can explain the differences between various technologies, allowing your existing as well as potential customers to make decisions based on accurate and relevant information. For example, knowing the difference between Wi-Fi 5 and Wi-Fi 6/6E protocols can help an IT manager decide which type of devices their organization needs.
Availability of technology within the telecoms industry often varies by geography – like the availability of 5G mobile connectivity – and custom website content lets you say relevant things to customers in different parts of the world.
New technologies are constantly being developed and your website content can help consumers understand the many use-cases for them. In a simple scenario, smartphones now come with built-in AI tools but many phone users are unaware of all the possible benefits those tools can provide.
Content is also a good way to communicate offers, how-to guides, useful tips and other important information to your customers.
What We Can Do for You
Customer Education
We have in-house experts for writing white papers or articles about the telecoms industry. These experts, who form the core of our telecom content services, understand the constantly-changing landscape of the industry, and can educate your partners and customers on a very large range of industry-specific topics, be it something technical like the pros and cons of migrating from on-premise servers to cloud-based data centres, or something analytical such as a comparative analysis of the valuations of telcos in a given geography.
Sharing Announcements
We create content to inform your customers of your latest offerings, new developments within your company, or even the newest trends from the larger telecommunications industry.
Clear and Concise Content
Our content is designed in a way that lets visitors to your website navigate their way easily to find the exact information they are looking for.
Audience-Specific Content
Whether your intended audience is CXOs of the biggest telecoms companies in Europe or executives of telco startups in Asia, we meet your communication goals with relevant and accurate content.
Case Studies
Know more about our work with some of our clients.
Improving Sales Growth
A global telecoms service provider operating in 14 countries reached out to Goodman Lantern for assistance with content and proposition development for their clients to grow sales by 2.5x in 3 years.
Read more about our work hereWriting Research Documents
A leading business services provider in the IT space reached out to Goodman Lantern for assistance with developing detailed, well-researched white papers.
Read their story hereHelping Hundreds of Businesses with
Our Expertise & Dedication
Our Clients Love Our Collaborative Work Ethos
At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the necessary time to fully understand both your business and also the individuals who drive your brand. In the true spirit of collaboration, we are dedicated to supporting you every step of the way of your company’s journey forward.
"The client is happy with the quality and speed of response they receive from the team at Goodman Lantern. They appreciated the agency's expertise and willingness to look outward to make sure they provided the client with the best information."
"The result they delivered was a very detailed Excel spreadsheet with a lot of raw data that I needed and could use to build a very efficient slide deck that was used in pitching to the multinational partner company."
"Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future."
Pricing Plans
Our tailor-made packages and pricing structures are designed to suit your budget. Whatever your content needs may be, we can work out a plan perfectly aligned with your requirements.
Why Choose Goodman Lantern
There are a number of reasons that position Goodman Lantern in an
advantageous position and why we should be the preferred content marketing agency for
your telecommunications business.
Global Network of Writers
Our writers and editors have in-depth knowledge of the telecoms industry and English as their first language despite being based in various locations around the world. This geographical advantage gives us local information to customize your content at a granular level and also permits us to work across multiple time zones. This translates into our team being readily available to assist you, no matter where in the world you are based.
SEO expertise
A dedicated in-house team keeps up with the latest changes in SEO rules and expectations put in place by popular search engines. All our online content is written keeping in tune with current best practices to ensure that your business ranks high in search results not only today but also in the future.
Lead Generation
The high-quality content from our professional writing and editing services leads to more visitors to your website, which in turn generates high-quality leads for your business. As your team follows up on those leads, your business gains new customers.
Setting Trends
We keep tabs on trends within the sprawling telecommunications industry and know how to use this knowledge to grow your business through content. In doing so, we ensure that your business is not just following the trends but also starting them.
Expertise Beyond Writing
The writers and editors who make up our content team are all experienced journalists and media experts. Alongside this team, we also have business experts who provide inputs, advice and ideas for business growth and expansion.
Personal Attention
Each business is unique and we know that one size doesn’t fit all, especially when it comes to your content needs. Therefore, we create content for your business based on your specific requirements. Our collaborative way of working and a worldwide network of writers makes sure that we deliver on time without missing deadlines and that we exceed the expectations outlined in your brief.
Telecommunications Content Services FAQs
What do your telecom content services offer?Our telecoms content writing services help relay important information about your products and services to your audience. With the aid of blogs, newsletters and white papers, we can also educate them about the latest developments in the industry by breaking down technical jargon into everyday words.
Our telecoms content marketing services engage with the general media to showcase the newest developments in your company – be it a new patent, product or service – so that they can bring it to a wider audience.
What types of telecommunications companies do you work with?Our clients come from all sectors of the industry, including internet service providers (ISPs), direct-to-home (DTH) operators, and mobile communications solutions, among others. We offer a vast menu of services that cater to all their writing and marketing needs.
How does high-quality content help my telecoms business?Well-designed and properly marketed content builds trust and brand loyalty by providing target audiences with the information and knowledge they want, and the guidance they need. Regular blog posts, emails and newsletters keep customers engaged with your brand. Content that isn’t always a sales pitch shows customers that your brand cares for them and builds credibility with them.
How do you write for and connect with different audiences?Understanding the target audience is the first step of any writing project. We carry out thorough research into who we are writing for, and we let that understanding guide us in picking the topics to be addressed and the formats in which to disseminate the information.
For example, we can produce engaging and compelling email newsletters to help you connect directly with your customer base, or or we can create catchy content for the general public to help your online presence gain more visibility. In all of this, we make sure that your brand’s voice and messaging remain consistent.
What blog topics are your writers familiar with?Some of the frequent telecommunications topics we delve into when writing blogs include updates on regulations that affect consumers, how-to guides for products, explainers of features on new devices or technology, or reviews of products and services.
We write engaging blogs to address topics that are relevant to your customers, be it the benefits of 5G technology over 4G, a discussion on the pros and cons of local data servers versus cloud-based solutions, or explaining the difference between ANI, ANS, and ATM.
How do you ensure the content reaches our audience?Based on your specific needs, we create a multipronged distribution strategy to ensure that the right content reaches the right audience at the right time. We study which content platforms and channels are best suited for your content and your audience and use that information to promote your content. Instead of carpet-bombing, we help you navigate the digital space to ensure that your messages are received loud and clear by your intended audience.
How do I get started?Learn more about our telecom content services today! Book a call with us and find out how we can help your telecommunications business grow. Reach us at +1 929 299-3999 or email us at info@goodmanlantern.com.
Get in Touch
Book a call with us today and find out how we can help grow your business. We will assist in planning a way forward, look at what your business needs are and develop a content plan accordingly.
Contact Us
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing