Content is What Makes Your
SaaS Business Stand Out

The success of SaaS companies depends on how well they can attract customers and retain them. The greatest financial gain comes from establishing loyal customer relationships, as recurring revenue is the key to sustainable growth. We craft a content marketing strategy that helps our customers do exactly that.

Our team writes informative and catchy content geared towards raising activation rates. We show your audience the value your product brings to their lives. We complement that with a robust content distribution plan that shares memorable content throughout the customer lifecycle. By promoting the right content at the right time, we keep your customer churn rates low and customer lifetime values high.

We work with a diverse range of SaaS companies. Our clients have created innovative solutions for e-commerce platforms, communication channels, payment gateways, and more. So, whether you work in Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), or Project Management – we can write relevant content tailored to your audience.

While our clientele solves various problems in diverse spheres, the common thread is that they pour a lot of effort into their product and brand. So, it can be hard to make content a priority. This is where we come in. We take the burden off them by delivering high-quality, consistent SaaS content at scale.

Goodman Lantern’s team of SaaS writers are industry experts and seasoned content specialists. We are well-versed with market insights, industry verbiage, and latest trends. We use that to write SEO content that meets the highest industry standards. By working collaboratively, we combine our substantial experience and expertise to create content that gives your brand a sense of credibility and drives continuous growth.

However, our superpower is our commitment to understanding your company, its ethos, and its voice so that the content we write for you feels truly authentic.

Our SaaS content writers have written a wide variety of blogs. We cover broad topics such as the financial benefits of SaaS to the importance of user interface. We also write educational pieces on how to calculate the ROI of implementing SaaS and why you need open standards and APIs.

Our team has developed detailed whitepapers in IT management, informative blogs on private investigation software, and engaging articles on business intelligence platforms. With something as fascinating and versatile as SaaS, we could never run out of things to write about.

Our team of talented writers works with many SaaS businesses and understands the nuanced challenges they face. Before beginning any project, we do a deep dive into the client’s industry niche to understand the market peculiarities, the target audience, and the preferred content channels.

Every project adds to our considerable industry know-how, which we are constantly updating to best cater to the needs of our clients.

Original content is an effective marketing tool that will never diminish in importance. By sharing information on your product, giving insights into the industry, or even, talking about latest trends – you get a direct line to your customer. Through this, you can build a relationship with them that goes beyond selling them a product or a service.

Investing in high-quality content is one customer acquisition cost that pays off in the short and the long term.

Book a call with us today and find out how we can help grow your SaaS business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com.