How Content Can Help the Real Estate Industry Grow
Writing content for real estate websites is important to create a connection and establish a relationship with customers. This is achieved in a number of ways:Conversational language to help potential customers understand and connect with the company, which builds a foundation of trust even before a site visit.
- Content to explain the company’s unique values and offerings, which positions the company in its niche within the larger industry and makes it stand out.
- Informative content which doubles up as a lead generation tool, increasing both visibility and leads.
- Text crafted to include SEO keywords to assist companies in increasing their rank on search engines, allowing them to reach a wider audience.
- Appealing content which leaves a positive impression in the minds of website visitors is the key to turning a browser into a loyal customer.
What Top Real Estate Brands Do Differently with Content
In a crowded market, content is the ideal tool that helps real estate and construction companies rise to the top of the industry. Content for real estate websites, when written effectively, showcases the strengths of companies and attracts customers, and also creates trust and credibility.
The best brands use content which reflects their unique value propositions for their customers. They do this by
- Outlining their core values and mission statements
- Discussing market insights, highlights and trends
- Offering advice and tips for buyers and renters
- Providing details of past and ongoing projects
- Maintaining consistency in their messaging
Types of Content for Real Estate
We Specialize in
Real estate content writing services offered by Goodman Lantern are exhaustive and cover all
the needs of the industry. Some of the formats we have expertise in are
Website content
Blog posts
White papers
Podcast scripts
Brochures
How Goodman Lantern Can Help You Grow
At Goodman Lantern, we have experts who have a deep understanding of the real estate and construction industries. These experts keep abreast of the latest trends in the industry – for example, sustainability in construction practices is a very important one in present times – and offer marketing and content solutions based on your specific requirements.
Our content strategy is fuelled by research, backed by data, and executed with intention. We don’t use unnecessary jargon, lingo or buzzwords in the content we create. Instead, we align our words with your brand’s voice and identity so that it feels authentic and unique to you. We help raise your brand awareness and improve conversion rates with valuable, high-quality content.
High-Impact Marketing Strategies
The experts from our marketing team tailor-make marketing strategies that are aimed at reaching your company goals. Whether you want increased visibility or sign more customer deals, our team is trained to help you do just that.
Improved Search Engine Ranking
With a specialized team which researches the changing algorithms of search engines, we know how to use SEO-rich keywords to improve your company’s visibility to people who are searching online for real estate and construction brands.
Persuasive Content that Sells
Relatable and concise content not only readily connects with audience members but turns them into customers. Our team writes in a way which speaks to your ideal target market, grabs their attention and helps you generate leads.
Content for a Variety of Mediums
From website content and blog posts to white papers and brochures, whatever you need, our writing team can provide it to you.
Case Studies
You can read about the work we did for some of our clients in the case studies below.
We help optimize website content for your online store
Our e-commerce content writing services were used by a well-known global manufacturer of power tools to optimize their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about this hereUsing long form content, we amplify your sales and boost your online presence
An e-commerce software firm needed our services to create long-form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereHelping Hundreds of Businesses with
Our Expertise & Dedication
Our Clients Love Working With Us Because We Believe in Collaboration
At Goodman Lantern, our focus lies in fostering long-term, thriving relationships with our clients. We invest the time to truly understand not only their business but also the individuals driving the brand forward. Embracing a spirit of collaboration, we are dedicated to supporting you every step of the way.
“We have an ongoing work relationship with Goodman Lantern’s content team who provide original travel and lifestyle articles for our magazine. They create highly engaging, well-researched and informative travel and lifestyle articles for our HNI members and website visitors.”
"Their responsiveness to feedback, ability to quickly learn about new industries, and commitment to quality contribute to a collaboration that will continue into the foreseeable future”
"Goodman Lantern has the best in-class technological deliverables, strategized impactful avenues for business growth, and delivered compelling tools to pitch the app investors”
Pricing Plans
We tailor-make packages and pricing structures to suit your budget. No matter what your content needs, we can work out a plan perfectly aligned with your requirements.
Our Professional Real Estate Content Writers
Can Help Your Business
There are a number of reasons which make Goodman Lantern perfectly
suited to be the preferred content writing and marketing agency for your business.
Experts at What We Do
Our writers and editors are all experienced journalists and media professionals. This content team is supported by experts from the real estate and constructions industries who provide advice and ideas for growing your business.
SEO Expertise
SEO rules used by search engines are revised periodically and our content team always abreast of the latest in SEO rules and expectations. We write all online pieces with best practices in mind so that over time, your business ranks high in search results.
Ahead of the Trends
We are on top of prevailing trends in the real estate sector, and know how to use these to elevate your business through content. We ensure that your business is ahead of the trends, too.
Lead Generation
Our professional content writing and editing services help develop solid leads for your sales team to follow up on. Many of these high-quality leads turn into customers.
Wide Network of Native-English Content Writers
Our large team of native-English writers and editors have in-depth knowledge of the real estate and construction industries across geographies. With the team spread across multiple time zones, we work round the clock when needed. No matter where you are based, we have a team that is able to assist you.
Personal Attention
Whatever your content needs may be, we are able to create and deliver on time and with professionalism. We never miss a deadline and we work with you to ensure that we not only deliver according to the brief, but that we exceed expectations.
Real Estate & Construction Content FAQs
How does high-quality content help my business?Good content is the first step in the journey of building trust for your company in the minds of customers and creating brand awareness. Content is the medium with which you address issues that matter to customers and guide buyers through their path to property ownership. High-quality content leverages multiple formats and channels of communication to consistently work toward meeting your company’s goals.
Why do I need an attractive website for my real estate & construction company?In today’s digital age, your website is likely to be the first point of contact between you and your prospective customers. Therefore, it needs to be attractive, appealing and informative.
Website content includes landing pages, pillar pages, footer text, and blogs. Since it needs to make a favorable impression, all of this content needs to be clear and persuasive.
What do your real estate content writing services include?Goodman Lantern offers a versatile range of content writing for real estate services. We provide useful insights and information through blogs, website content, emailers, brochures, and ad copy. We also help cement your industry authority through market research reports, white papers, case studies, and eBooks.
Additionally, we also offer content marketing services so that your content appears in front of the audience you are targeting.
What real estate & construction blog topics are your writers familiar with?As part of content writing for real estate, we craft blog posts on a large number of topics relevant to the industry, such as trends in home sales in a given geography, forecasting demand and supply, explaining mortgage rates offered by different lenders, providing tips on home décor and maintenance, or giving guidance to those who may be considering a career in the industry.
A blog is a great way to encourage customers to spend time on your website even when they are not making a purchase. A blog can establish your company as a reliable source of information. Blogs are also great for SEO purposes, improving your page ranking on search engines and increasing organic website traffic.
Do you optimize social media content for my business as well?As part of our content marketing services, we also create social media posts for your business and use the requisite platforms – based on your needs – to maximize the reach and engagement of those posts.
Social media can be a very useful and effective marketing tool. While website content like blogs requires longer-format writing in a more formal tone, social media posts are relatively casual and concise. The advantage of social media is its real-time reach to a wide audience.
What types of real estate & construction companies do you work with?Real estate spans several sectors including residential, industrial, and commercial real estate. We work with clients from all verticals, such as housing agents and realtors, real estate developers, brokerage firms, and property management companies.
We offer construction content writing to clients ranging from small renovation contractors to construction management businesses to architecture firms. For every project, we deliver concise and valuable content that fits our clients’ niche.
How do I get started?Learn more about our real estate content writing services today! Book a call with us and find out how we can help grow your real estate & construction business. Reach us at +1 929 299-3999 or email us at info@goodmanlantern.com. info@goodmanlantern.com.
Get in Touch
Connect with us to take your real estate & construction company to the next level. We will help you decide the best content marketing approach for your business. Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.
Contact Us
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing