Why Effective Content is Essential for Recruitment & HR
There are a number of reasons you may need HR content writing services:For recruitment: Recruitment and Human Resources work hand-in-hand to seek out the best candidates and maintain positive relationships between the company and its employees. By using HR content writing services, you ensure you communicate the company’s needs and the value it offers prospective employees.
For internal processes: HR content writers can support your team with internal policy documentation, content to ensure regulatory compliance and training documents.
For customer-facing content: If you’re a business in the HR industry, human resources copywriters support your brand engagement strategy; writing copy for social media, blogs, and industry thought pieces.
Attract the Right Talent with
Expert Content Writing
Services for HR
Good quality, authentic content helps companies to sell themselves and to form genuine connections. By sharing HR strategies, real workplace stories, and employee perspectives, you build trust with your audience as a company that talent and clients want to engage with long-term.
We help you to share the real story of your workplace beyond just creating job postings. Through social media management, educational blogs, employee stories, and transparent responses to feedback, we build a narrative that resonates with your target audience. This consistent and genuine communication builds trust and engages candidates and clients, ensuring you stand out from competitors. Quality recruitment content saves everyone time and frustration. Clear job descriptions mean fewer unqualified applicants, authentic workplace stories attract fitting candidates, and thoughtful employer branding improves employee retention.
Our Content Writing Services
Here are just some of the ways in which our HR and
recruitment content can help your business
We work closely with your team to produce content that meets the needs of the HR and recruitment sector. Our services include SEO-optimized website copy, informative blog posts and articles that explain industry trends, technical whitepapers and case studies.
Every piece of content is created with your company’s marketing objectives in mind, ensuring it resonates with your audience and supports your growth.
We also develop interactive content like social media campaigns and video scripts directed to HR and recruitment audiences, or to prospects. From detailed guides to LinkedIn posts, we ensure your content will drive engagement and leads.
Our team of HR writers uses a combination of market research, storytelling, and data-backed insights to develop engaging content that boosts HR and recruitment efforts.
How Goodman Lantern Can Help You Grow
We understand the power of social media
We focus on generating appealing and shareable content that reinforces your company’s brand and increases online visibility.
We write content for your specific audience
Our team of recruitment and HR content writers take the time to understand your company, its ethos and its people, and craft content that feels authentic to you.
We offer versatile, industry-specific content writing
Our HR content writers cover a broad range of services. From blogs to website content, we know how to drive industry-specific traffic to your website that results in better engagement.
We keep up with industry developments
Our writers are well-versed in the latest HR developments across sectors and industries, ensuring your content is accurate, relevant, and valuable.
Case Studies
Read about our work for clients in the case studies below.
We offer high-quality website content for your online store
Our eCommerce content writing services were used by a well-known global manufacturer of power tools to improve their product and category descriptions. Our involvement led to a 40% increase in website traffic.
Read more about our work hereUsing long form content, we can increase your sales and boost your online presence
An e-commerce software firm needed our services to create a long form content. This allowed us to offer consistent and compelling content to educate their audience.
Read their story hereHelping Hundreds of Businesses with
Our Expertise & Dedication
What Our Clients Have to Say about Working with Us
At Goodman Lantern, we focus on building long-term, collaborative relationships with our clients. We invest time in understanding not only their business but also the individuals driving the brand forward and are dedicated to supporting you every step of the way.
"The website Goodman built met expectations and the project management system is easy to use and saves time."
"The communication is excellent and you receive responses within 24 hours.”
"One of the tasks was to understand what the salaries paid for e-commerce logistics drivers are in all UK-based companies. The result they delivered was a very detailed Excel spreadsheet with a lot of raw data that I needed and could use to build a very efficient slide deck that was used in pitching to the multinational partner company."
"Enjoying the process and working with the team!”
Pricing Plans
We tailor our packages and pricing structures to suit your budget. No matter your content needs, we can work out a plan perfectly aligned with your requirements.
Here’s How Our HR and Recruitment
Content Writers Can Help You
Considering Goodman Lantern for your content needs?
Here’s what we bring to the table:
A Network of Native-English Content Writers
We have a team of native English copywriters and editors across the world, with knowledge and experience across a wide span of geographies and industries. We have the resources available to work across different time zones, so, no matter where you are based, our team can deliver high-quality content with speedy turnarounds.
SEO Expertise
Our team stays on top of the latest SEO trends, rules and expectations. We work with SEO experts on all online pieces so that your business ranks high in search results and your HR content converts and drives traffic.
HR and Recruitment Authority
Our HR and recruitment writers have a deep understanding of the sector. That means each piece is well-researched, accurate and relevant – cementing your brand as an industry authority.
Writing and Marketing Expertise
In addition to subject matter expertise, our HR and recruitment content writers include experienced journalists and media experts. So they bring the best of both worlds to your content. We also have content strategists, SEO experts, and marketing specialists available to help shape your content strategy.
Ahead of the Trends
We make it a priority to stay on top of industry trends and know how to use these to grow your business through content. As trends come and go, we continuously research and consult experts to ensure that we are always a step ahead.
Personal Attention
From editors and writers to project management, each of our clients gets a dedicated team. One that can be scaled to meet your content and marketing goals. We also pride ourselves on content delivered reliably on-deadline and that exceeds expectations.
Recruitment and Human Resources FAQs
What do your Recruitment and Human Resources content writing services include?Recruitment and Human Resources companies need to show that they are competent to work with their clients’ most important assets – their people. Through your content, our team of recruitment content writers can help to showcase your credibility in the industry. For internal HR resources, our writers handle policy documentation, training material and regulatory resources. This could also include technical content such as guides, handbooks, eBooks, and white papers. We provide you with customer-facing content too, from website landing pages to engaging monthly newsletters and social media content for both recruitment and HR.
What types of Recruitment and Human Resources companies do you work with?We work with a variety of different companies within the industry. We provide content writing for recruiters, HR data and analytics startups, HR information systems services, and outsourcing agencies, amongst other businesses.
Having a large and knowledgeable team enables us to offer a versatile range of services that cater to our diverse clientele’s every content writing and marketing need.
How important is SEO in HR content writing?Keywords and search terms that are relevant to your industry help your content rank higher in search engines. Up to date SEO ensures that your content does not get lost online instead of reaching your target audience.
However, you cannot rely solely on SEO and keywords for a successful content campaign. Content needs to be valuable and memorable to your readers. Much like its industry, the priority of human resources content writing is the people it reaches and not the search engines.
What recruitment and human resources blog topics are your writers familiar with?When it comes to blogs, our writers focus on the topics that are the most interesting and relevant to your company’s specific audience. That might mean writing articles for potential employees covering topics like your organisation’s culture, creating the perfect resume, and how-to guides on pay negotiations. Or, for connecting with peers or clients, it might mean blogs about employee retention strategies, interviewer techniques, and your favourite recruitment podcasts.
How can social media help my Recruitment or HR business?After websites, many people look to social media to assess companies. It is a platform that can help you create a good first impression. When it comes to prospective employees, customers or other professionals in the HR and recruitment industry, social media platforms can help you reach more diverse audiences and connect on a more personal level.
These platforms can be used to showcase the value and role of your HR or recruitment services. Since social media is instant and interactive, it makes it easy to promote events and gain feedback in real-time. If this seems daunting, our human resources content writing services can help you build a strong and engaging social media presence.
How do I get started?Learn more about our Recruitment and Human Resources content writing services on our website. Book a call with us and find out how we can help grow your Recruitment and Human Resources business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com.
Get in Touch
Connect with us and we will help you decide on the best content marketing approach for your human resources and recruitment business or to meet your recruitment needs. Book a discovery call with us and our friendly team would be happy to help you figure out your next steps.
Contact Us
"Working with Goodman Lantern has been fantastic. From the evaluation process to our current day-to-day it has been a pleasure. They have been accommodating and helpful throughout the entire engagement. The deadlines are always met and the communication is consistent. You'd be amazed at how many partners struggle with this. I would recommend them to anyone looking for content services." Jeff Soriano,
Brightflag - VP Marketing