Exceed Expectations With
Our Event Planning Content
Writing Services

Event planning companies need to take care of many moving parts. By working with us, they can tick high-quality content off their to-do list. We take care of everything from content strategy to content creation to effective distribution.

Our event writers help maximise the success of your events by crafting compelling and informative content. We help you attract new customers, impress stakeholders, and connect with sponsors and event partners. Our Event content writing services include blogs, articles, ad copy, social media, brochures, guides, and much more.

We work with a wide range of event planning companies. Our clients work in various verticals such as corporate, private, and charity events. They help organise large-scale events such as conferences, conventions, trade shows, and expos. They also work in creative event spaces such as concerts, festivals, and weddings.

We recently assisted an event organiser with video and podcast content to help increase traffic to their YouTube and podcast channels. Whatever your content needs are, we are more than up to the task.

The format for the content depends on its function. Website content, landing pages, and FAQ pages are perfect to share information on an event. This format gives us the liberty to design the page so that event details, speaker lists, ticket prices, and itineraries are easily available.

Information on how to make the best out of your event, the reasons to attend, and news coverage needs more space. These topics can be covered in short-form social media posts or long-form blog posts to be shared before the event, and in brochures and guides to be distributed during the event.

Blogs are a great way to create connections with your customers and attendees. You can use it to show your industry knowledge by giving insights into trending news and topics. You can share tips and tricks for event marketing, logistics and technology, and selecting venues and vendors.

You can also use the space to spotlight impressive events, give behind the scenes looks, and interviews with speakers. The more blogs you publish, the more chances you get to use keywords and search terms without stuffing them. This SEO tactic improves your page ranking and brand awareness.

The main advantage of content is that it is a targeted marketing tool. The guiding principle of targeted campaigns extends to content distribution as well. Instead of inundating a broad audience with a lot of content, we use a strategic approach. We distribute useful and relevant content to people who have the most potential to convert to customers.

We research your audience and their preferred platforms so that we can meet them where they are. This is achieved by publishing content they want to read and in a space where they want to read it. The depth of our research helps you save on distribution and advertising costs.

Timely and relevant content marketing certainly helps generate awareness and interest leading up to an event. Informative and concise content helps spread information during the event. However, the most understated benefit of content is realised after the event is over.

High-quality, valuable content is a way to keep in touch with event attendees, stakeholders, vendors, and sponsors even when there is no event being planned. Consistent content is a way to continue the conversation and keep them engaged with your brand. This goes a long way in making it easier for generating buzz for the next event.

Learn more about our Event content writing services today! Book a call with us and find out how we can help grow your Event business. Reach us at +44 3300270912 or email us at info@goodmanlantern.com..