Originally published April 16, 2015 , updated on September 18, 2024

As we all know by now, SEO is a key aspect in marketing and getting your business noticed. Especially relevant to Start-Ups who are on a mission to get business rolling in and clients and contracts signed. Making sure you are visible to potential customers is essential to a Start Up business. There are many ways of producing content for keyword. Some involve costs such as Adwords etc. and some are totally free but will need a bit of time and attention paid to them.

Click onto any business website, and more than likely they will have a blog. Blogging still has a huge part to play in producing content for keywords and online marketing. Writing a post full of useful information related to your industry is a great way of drawing in potential customers. It shows that you know your stuff. The added advantage of a blog means it can be totally personal and written in the first person. This way, you can convey your passion for your industry and hopefully give things a unique and thought leading spin.

Articles and White Paper in Marketing

Articles like blogs can offer the same rewards. But, they are structured slightly differently. While blogs should be easy to read, include photos, include helpful tips and offers personal opinions and insights, an article is a much more structured piece of writing. Designed as a piece to sit down and read rather than scan through it should contain lots of data and statistics with only facts. Much like a White Paper (which we’ll get onto next) it should be much more analytical thinking than personal opinion.

Businesses design a White Paper to be a marketing and sales tool to attract potential customers. Your White Paper should be a well written and well thought out piece that showcases your businesses talents and expertise in your industry. So ultimately, potential clients can know what you’re talking about and you have the stats to back yourself up!

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