Originally published January 25, 2023 , updated on July 11, 2024

With so much competition in the marketplace now, companies of all sizes recognise the importance of having an effective video marketing strategy. 

From YouTube and Facebook to traditional broadcast media outlets, video marketing services have become integral to organic search engine optimisation and paid advertising campaigns. Knowing which platforms and channels to use for web-based video ads and how to tune content for maximum engagement is becoming a core part of increasing brand awareness.

As marketing trends evolve and digital strategies become more sophisticated, video is quickly becoming essential. A staggering majority (79%) of marketers who had previously not been using video are now planning to incorporate it into their strategy by the end of 2022, according to Hubspot. Almost all (99%) marketers who already had established video initiatives are planning to grow their usage in the same timeline. 

But, developing and executing such a strategy can be complicated. Many marketers still need to familiarise themselves with the nuances of creating campaigns that successfully reach their desired audiences. Understanding what you already know about video marketing is as important as identifying areas where additional knowledge might be beneficial. 

Professionals recognise this medium as an invaluable component for success. They are ready to invest time and effort into making it a key part of their repertoire. This article details the latest trends and statistics of video marketing. It also talks about the benefits of using a B2B video marketing agency to garner growth and success in the new year. 

The Benefits of Commercial Video Marketing Services

With audiences actively spending more than two entire workdays a week consuming online videos, video marketing is rapidly becoming an essential piece of the puzzle for businesses looking to acquire and retain customers. 

No longer can brands afford to ignore this valuable digital channel. When creating user engagement, video content is swiftly becoming the preferred format. 

Whether streaming tutorials and vloggers, product reviews and webinars, or short films and testimonials, video marketing presents savvy brands with a plethora of opportunities to reach potential clients in an authentic and engaging way. As a branded video production company, Goodman Lantern understands how to reach more prospects. It seals more deals for your business with video content. 

Let’s take a closer look at how video marketing helps companies gain an advantage over the competition and how video marketing services can get you there.

Education

While video is a specific media and content format, there is a wide range of video types that suit and serve a variety of purposes. From educating customers to upskilling your workforce, you can use video to your advantage at every level of your business. 

Incorporating video intosupport can provide customers with a much more thorough and personalised experience. Onboarding videos help customers quickly become familiar with the company and its products and services, while knowledge-based videos allow them to find specific answers relevant to their situation. 

Meet the team videos also provide a direct avenue for customers toconnect with the people behind the scenes. Support video calls let companies offer on-demand, real-time support or scheduled, recorded sessions. At the same time, customer stories showcase their views and experiences with the product or service.

By leveraging these different videos, companies can create a truly engaging and meaningful customer support experience.

Social Shares

The prevalence of video in social media has become undeniable in recent years. Platforms like YouTube and TikTok have long been associated with video content. But bigger players like Instagram and Facebook are now also focusing on this type of content. Video content helps improve engagement, reach and impact;ultimately driving more sales or conversions for businesses or organisations. 

Popular trends like live streaming and virtual events allow companies to create a competitive edge in the digital space. It happens by connecting more deeply with a wider audience.

Videos are also extremely easy to share and have more chance of going viral, helping reach more prospects worldwide. With this increased potential for social shares come an increased chance of conversion rates. It’s a win-win for everyone!. 

Engagement and Entertainment

Videos have the power to captivate the attention of viewers while simultaneously teaching them something useful. Video is one of the best tools to spark engagement and connection with audience members, as well as encourage brand loyalty. 

Studies show that adding video content to marketing plans can significantly increase qualified leads and conversions. This tool is highly efficient in creating stronger relationships with existing customers. However, it can also reach new audiences through actively seeking out related users on social media channels. 

With increasing interest in engaging video formats such as live streams, time-lapses, series, and short clips, companies are bound to attract more attention. They will gain a larger following by using this method of communication.

SEO Improvement with Video Marketing Services

Video is becoming an increasingly popular tool for website owners looking to improve their search engine visibility. Recent studies found that 31% of marketers create videos to achieve this goal. 

By adding video content to their website, site owners can expect a significant boost in search engine rankings. That’s because page quality and time spent on page increases. This strategy is quickly gaining traction and offers webmasters a great way to improve SEO efforts with minimal effort and cost investment.

Video production is no longer the tedious, expensive task it used to be. With today’s technological advances, anyone can now shoot high-quality videos. By merely picking up your smartphone, you can access 4K video capabilities that some would have deemed impossible not too long ago. 

However, despite this newfound ease and accessibility, there are still strategic components to video production. You need to think about the type of camera you’re using and the right software for editing. You must create a script, find the right visual narrative, and go through the entire post-production process to create a decent video. And that’s only the start. 

That’s where professional video marketing services come in. With dedicated, experienced video producers and an effective marketing team, your company can gain expertly crafted videos tailored to specific audience members without wasting time or resources. 

Goodman Lantern is a B2B video marketing agency offering high-quality video marketing production services. We have a wide range of video creation expertise but specialise in motion graphics. With a fun, energetic, and dynamic team on call, your marketing strategy for 2023 can kickstart a new visual chapter of success. 

Learn more about our video marketing services now. 

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